It seems like Madonna is infamous for trying to be "hip" with her new music, but never seems to work. But, on the contrary, stars like Jonas Brothers have a new hit and they've been around since the mid '00s. I think Michael Jackson lasted a while on the charts too. Rob Thomas and Matchbox 20 lasted a while at least on Hot AC. Taylor Swift is the one who's popularity only grew. I wonder what it is how some artists are able to fall off so hard, while some keep their following to a new music landscape?