> > Oldies 100.9 today went all Christmas music."The Twelve
> Days
> > of Christmas".
> >
> At least that makes some sense. These stations that go all
> christmas in October are nuts.
>
Well, at least we can't claim they're doing it for ratings, since the book ended right at the same time they started. I doubt WHOM's Christmas format will mean much in terms of ratings. They're coasting on their heritage as usual.