Re: Reality about WCBS-FM
So let's just destroy it, take down about 20 million in billing and what? Call it a success? A better move for the future? What's the logic in less billing? What's the logic in less money to the bottom line period? Poor excuses for poor moves. It's a stupid move. It's an idiotic concept. Call it for what it is. Of I'm wrong in a year I'm wrong but I doubt it.
> Eventually they would have needed to do something with WCBS
> FM, no question about it. Was this the right move? Only
> time will tell, but Infinity did have more dire situations
> with NEW & K-Rock. New is still strulling, and its only
> sucess in the last 15 years has revolved around Opie &
> Anthony. K-Rock did go through a change recently, but they
> are dead in the water once Stern leaves. Granted its a
> smaller market, but its quite amazing in the stark
> differences between the decisions Infinity has mad with
> their fm stations in Hartford (which have done very well) &
> their stations in NYC.
>
>
> > Hmmm. Same could be said about a great many stations that
> > have flipped since 2000 and billing half of what they were
>
> > then, there's plenty of them. "We;re building a new radio
> > station" is a nice cover for stupid moves. A bad move is a
>
> > bad move and this is a bad move.
> >
> >
> > > >
> > > > Because WCBS-FM is (was) a heritage station, shouldn't
>
> > we
> > > > concentrate our energy in petitioning Viacom to bring
> > back
> > >
> > > > the oldies to CBS-FM? There is a petition drive going
> on
> >
> > > at
> > > > petitionsite.com
> > > >
> > > > It would benefit Infinity if they restored CBS-FM.
> > >
> > > How will restoring a station that has lost 20% of its
> > > billing since 2000, while the market is up 18% since
> 1999
> > be
> > > of benefit to Infinity? In addition, WCBS-FM is off by
> > about
> > > 30% in 25-54 listening since 2000, so all the
> indicators
> > > show it was declining hopelessly.
> > >
> > > I don't know if Jack will work, and I am skeptical, but
> at
> >
> > > least it appeals to demos they can sell.
> > >
> >
>