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Oldies 103.5, gone but not forgotten

T

TANK

Guest
Now that WGRR has dropped "Oldies" from their positioning statements, how far will they go with their 60's-70's pseudo Jack format? Marty Thompson must be the happiest camper in town. He managed to get a p.d. fired and shifted the format a fair bit. And just what does "Cincinnati's greatest hits" really mean? You're telling me that "Sylvia's Mother" was a smash here? Pardon me while I upchuck my Popeye's din-din!
 
> Now that WGRR has dropped "Oldies" from their positioning
> statements, how far will they go with their 60's-70's pseudo
> Jack format? Marty Thompson must be the happiest camper in
> town. He managed to get a p.d. fired and shifted the format
> a fair bit. And just what does "Cincinnati's greatest hits"
> really mean? You're telling me that "Sylvia's Mother" was a
> smash here? Pardon me while I upchuck my Popeye's din-din!
>
I believe anyone who has listened to GRR for the past two years could see this change coming sooner or later. It seems like the "oldies" tag across the country is becoming extinct. There may be some people in town who expected that with Marty taking over as PD, he would turn the clock back six or ten years, and resume playing what many of us remember of GRR from the 90s. Considering the corporate onwership of GRR, and with money being the bottom line, I am not surprised at the change to "Cincinnati's Greatest Hits", whatever that is. At least those of us who like oldies music can listen to WDJO, though I am not sure how long the format can last, or how much money Brian and Dusty are willing to lose with the station.
 
> Now that WGRR has dropped "Oldies" from their positioning
> statements, how far will they go with their 60's-70's pseudo
> Jack format? Marty Thompson must be the happiest camper in
> town. He managed to get a p.d. fired and shifted the format
> a fair bit. And just what does "Cincinnati's greatest hits"
> really mean? You're telling me that "Sylvia's Mother" was a
> smash here? Pardon me while I upchuck my Popeye's din-din!
>

Ah, the grapes were too sour there anyway, right Tim? You're just sore that the listeners didn't embrace your "KC and the Sunshine Band" version of Oldies.

Go sell a house.
 
103.5

Yes, in case you haven't noticed over the past year or so, Oldies stations who insist on clinging to the "oldies" image have been dropping like flies. I doubt many actual real radio listeners (not radio geeks) could care less that WGRR doesn't say the word "oldies" anymore. The Oldies stations who've evolved from doo-wop/60s stations into 60s/70s hits stations are the ones surviving.



> Now that WGRR has dropped "Oldies" from their positioning
> statements, how far will they go with their 60's-70's pseudo
> Jack format? Marty Thompson must be the happiest camper in
> town. He managed to get a p.d. fired and shifted the format
> a fair bit. And just what does "Cincinnati's greatest hits"
> really mean? You're telling me that "Sylvia's Mother" was a
> smash here? Pardon me while I upchuck my Popeye's din-din!
>
 
> > Now that WGRR has dropped "Oldies" from their positioning
> > statements, how far will they go with their 60's-70's
> pseudo
> > Jack format? Marty Thompson must be the happiest camper
> in
> > town. He managed to get a p.d. fired and shifted the
> format
> > a fair bit. And just what does "Cincinnati's greatest
> hits"
> > really mean? You're telling me that "Sylvia's Mother" was
> a
> > smash here? Pardon me while I upchuck my Popeye's
> din-din!
> >
> I believe anyone who has listened to GRR for the past two
> years could see this change coming sooner or later. It
> seems like the "oldies" tag across the country is becoming
> extinct. There may be some people in town who expected that
> with Marty taking over as PD, he would turn the clock back
> six or ten years, and resume playing what many of us
> remember of GRR from the 90s. Considering the corporate
> onwership of GRR, and with money being the bottom line, I am
> not surprised at the change to "Cincinnati's Greatest Hits",
> whatever that is. At least those of us who like oldies
> music can listen to WDJO, though I am not sure how long the
> format can last, or how much money Brian and Dusty are
> willing to lose with the station.
>
At 2:42pm I heard a jingle that said oldies 103.5 so they have not fully got rid of the Oldies jingles yet.
 
Re: 103.5

> Yes, in case you haven't noticed over the past year or so,
> Oldies stations who insist on clinging to the "oldies" image
> have been dropping like flies. I doubt many actual real
> radio listeners (not radio geeks) could care less that WGRR
> doesn't say the word "oldies" anymore. The Oldies stations
> who've evolved from doo-wop/60s stations into 60s/70s hits
> stations are the ones surviving.
>

WMJI/Cleveland dropped "oldies" from all positioning 5-6 years ago. WMJI is usually leading the curve.

"Greatest Hits of All Time" is an all encompassing positioner that doesn't pigeonhole the station into eras. It's a good positioner that will last awhile and provide stability and continuity.



<P ID="signature">______________
www.OhioRadio.net

</P><P ID="edit"><FONT class="small">Edited by bigwoody on 03/15/06 08:49 PM.</FONT></P>
 
Oldies stations are evolving to either the JACK format or classic hits now. If you think about it, the audience for 50's and 60's music has aged, and these stations want to retain the very lucrative 35 to 55 year old (or somewhere around there) demo. Here in DC, our oldies station changed to classic hits on 4/3/06. Baltimore's oldies station went to JACK FM last year.
 
They say they only play songs from the 60s and 70s but I have heard George Harrisons song Got My Mind Set On You on grr and that song came out in 1987. I wonder if they realize it came out in 1987 lol.
 
I think oldies will get its second wind although in a less widespread manner on AM radio much like the nostalgia format. I understand that you guys in Cincy are already covered with 1160 AM. We have nothing here between DC and Baltimore.
 
stevenmcintosh2012 said:
I think oldies will get its second wind although in a less widespread manner on AM radio much like the nostalgia format. I understand that you guys in Cincy are already covered with 1160 AM. We have nothing here between DC and Baltimore.
Click to expand...
Yeah, but we don't get hardly anything at night here. It's better than nothing though.
 
Not intending to, but at the risk of sounding like a smart aleck...For the record, "Sylvia's Mother", the first hit for Dr. Hook, peaked nationallyin the top 5 and was their first of 5 consecutive gold singles.Not my favorite record, but still a legitimate hit.
 
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