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OLDIES 103.7 PROGRAMMER(S) TAKE NOTE...KOOL/PHX SOLID #1 IN LATEST PPM'S

Best sounding Classic Hits/Oldies station in the Nation.

So, CC/S.F....Let's do a complicated/expensive research & format tweak/implementation process:

A) Listen to KOOL...To hear how good they really are!
B) Take some good notes
C) Copy the Winner and do the Format right!

We know you can do it!
 
They are taking their sweet 'ol time about it. They are still in their mode of Elton John and other lite classic rock burnt to a crisp songs along with throwing you a "oldies bone" with a few flogged to death Aretha Franklin and Motown titles.
 
I listened to KOOL for an hour today. They certainly get points for the station's overall sound, jocks, energy. Musically... I heard nothing that made me excited or say "oh wow". "Hotel California" (for one example) is as tired a warhorse as anything Oldies 103.7 has trotted out.
 
Mike said:
I listened to KOOL for an hour today. They certainly get points for the station's overall sound, jocks, energy. Musically... I heard nothing that made me excited or say "oh wow". "Hotel California" (for one example) is as tired a warhorse as anything Oldies 103.7 has trotted out.

I still don't understand why some people are so much into oldies. They've been done to death. I don't see any reason why a radio station should play oldies when there are thousands of streaming sites that play oldies of one form or another.

I'd prefer it if 103.7 would do something innovative such as true world music. Why aren't we hearing Turkish hip-hop, for instance?
 
DavidKaye said:
Mike said:
I listened to KOOL for an hour today. They certainly get points for the station's overall sound, jocks, energy. Musically... I heard nothing that made me excited or say "oh wow". "Hotel California" (for one example) is as tired a warhorse as anything Oldies 103.7 has trotted out.

I still don't understand why some people are so much into oldies. They've been done to death. I don't see any reason why a radio station should play oldies when there are thousands of streaming sites that play oldies of one form or another.

I'd prefer it if 103.7 would do something innovative such as true world music. Why aren't we hearing Turkish hip-hop, for instance?

I assume your question is rhetorical. The answer is - because very few people would listen, and the station would lose money. It's too bad that radio isn't a medium for people to explore and discover new types of music they've never heard, but we all know that it isn't.

I agree with your first sentence, though. At this point - after more than 3 decades of Oldies/Classic Hits stations playing essentially the same few hundred core songs tens of thousands of times - I have almost no interest in Oldies. If we had a KRTH (or KOOL, I guess), I'd probably listen some because I would like the station's energy. I get a kick out of KRTH when I visit LA, and always spend some time listening in the car. But if we had such a station locally, I'd probably tire of it in about a month, and only tune in occasionally.

I'm now heavily invested in the world of music downloading, and I do have lots of "Oldies" in my library - in the sense that many are old rock and pop. But almost none of them are from the Oldies/Classic Hits radio play list. I Heard It Through the Grapevine is a great song. But if I'm lucky enough to live 35 more years, and never hear it again, that will be fine with me. Same with Brown Eyed Girl, and a few hundred others I could mention.

Never liked Hotel California...
 
Oldies, Country, & Standards all are sometimes 'comfort food' for the ears. With the PPM, it's been shown that most people really surf 5-6 stations consistently, not just 2-3 as previously thought with the diary. People make their own variety with different stations, iPods, and all the streaming alternatives there are today. You can simply 'punch out' "Hotel California" whenever it comes on!
 
travisl5678 said:
Only one problem, copying KOOL 94.5 and K-Earth cost money

People keep saying that, but I don't agree. Oldies 103.7 isn't running jock-less, so they're already paying DJs to voice-track. There's no reason they can't format the music sets so the jocks open the mic more often, and talk into the stop set - providing some energy, and demostrate some personality. I don't know whether or not the KRTH jocks are all live, but they don't do anything that can't be VTed - it's not like they give the time and temp, or read live commercial tags anymore, anyway.

I guess old Top 40 style jingles cost money, but they're hardly necessary to the sound of a high energy station.
 
Oldies have not been played out. Some have though. When you add up most of the Motown biggies along with major hits by artists with multiple hits (Four Seasons,Beach Boys, Beatles,Elton John,Sly Stone,etc.).Then add in a couple one hit wonder smash hits and before you know it, you have your "played out 500" song playlist.There are alot of memorable records that peaked between #10-#20 on the singles chart that have been neglected since they were currents. We are all aware that any single that peaked between #10-#20 received a substantial amount of airplay in most markets so they are not "stiffs". Since Oldies radio has their "chosen few" over the last 15-20 years, alot of these dormant records that were off the radar after they were currents are difficult to push on to the listening public, unless the ear listening in was into the currents back then or they are members found on this board.LOL!! In other words, the oldies format destroyed those old hit records of the past by not rekindling them when they should have. Lets see how many people will remember "Liar Liar" by the Castaways if that was thrown on, I doubt half the listening audience would even remember that record now, and it was a sizable hit in 1965 peaking at #12.
 
Fastphilly said:
Oldies have not been played out. Some have though. When you add up most of the Motown biggies along with major hits by artists with multiple hits (Four Seasons,Beach Boys, Beatles,Elton John,Sly Stone,etc.).Then add in a couple one hit wonder smash hits and before you know it, you have your "played out 500" song playlist.There are alot of memorable records that peaked between #10-#20 on the singles chart that have been neglected since they were currents. We are all aware that any single that peaked between #10-#20 received a substantial amount of airplay in most markets so they are not "stiffs". Since Oldies radio has their "chosen few" over the last 15-20 years, alot of these dormant records that were off the radar after they were currents are difficult to push on to the listening public, unless the ear listening in was into the currents back then or they are members found on this board.LOL!! In other words, the oldies format destroyed those old hit records of the past by not rekindling them when they should have. Lets see how many people will remember "Liar Liar" by the Castaways if that was thrown on, I doubt half the listening audience would even remember that record now, and it was a sizable hit in 1965 peaking at #12.

In your opinion...and perhaps there is a new 40 something audience for Oldies/Classic Hits. But as a 50 something...OK, almost 60 something... listener - I have been through multiple Oldies stations (whatever the positioner slogan) from KNEW Channel 91 in the mid 70s, through CBS-FM 97 in the early 80s, to KSFO/KYA-FM in the middle 80s. to 93/KYA-FM in the late 80s , to 99.7/KFRC in the 90s and early 0s, to 106.9/KFRC in the middle Os.

Every one of these stations' play lists have included the same core 200 or so songs. 50s songs disappeared by the 80s...but there were never that many 50s songs on Oldies play lists in the first place. For the most part, 50s Oldies included a few Elvis songs, Rock Around the Clock, and a half-dozen others. Also, keep in mind that I (and other baby-boomers) grew up with Top 40 stations in the late 60s and early 70s that included a lot of "Goldens" during their broadcast day.

We all know that the heavily researched play lists for Oldies stations excluded many Top 10 hits. Liar, Liar is hardly the most prominent example. What about 50 per cent or more of the major hits from the Beatles and Rolling Stones?
 
I was referring to mid 60's through mid 70's, Not 50's, even though KOFY 1050 in the late 80's had many 50's titles on their playlist. The point I am trying to make is if songs have not been played in many years, they tent to regain a "freshness"..I would hardly use "Goldens/recurrents" on the old RKO Top 40's (KFRC) back in the late 60's/early 70's as a reason for contributing to burned out titles. KYA on 1260 in the early 80's had a very diverse playlist of oldies spanning from the late 50's through the late 60's and never touched the 70's. It was'nt until the late 80's that KYA-FM started integrating early 70's titles into their playlist. I can't buy into the fact that every title that managed to sneak inside the top 20 on most CHR playlists back in the 60's and 70's has been played out. Thats a tough one to try and sell.
 
Lkeller said:
I assume your question is rhetorical. The answer is - because very few people would listen, and the station would lose money. It's too bad that radio isn't a medium for people to explore and discover new types of music they've never heard, but we all know that it isn't.

This is why I specifically mentioned Turkish hip-hop and not my own favorite kinds of music (which generally doesn't include Turkish hip-hop, though I can live with it). It happens that this genre is the hottest thing to hit the dance clubs in years. It's hard to go to any trendy nightspot and not hear at least a little of it.

You might be interested in this Wikipedia entry: http://en.wikipedia.org/wiki/Turkish_hip_hop

The time is ripe for a station to try this genre.
 
Fastphilly said:
I can't buy into the fact that every title that managed to sneak inside the top 20 on most CHR playlists back in the 60's and 70's has been played out. Thats a tough one to try and sell.

I wasn't trying to 'sell that.' I agree - many are not "played out." But again, that will be individual for every listener. As much as I loved Motown, songs like I Heard It Through the Grapevine, Let's Stay Together (Al Green), and My Guy are totally played out for me. These songs haven't been just staples of Oldies stations, but are also in heavy rotation on KOIT, KBLX, and KISQ. They were also prominent in KKSF's Smooth Jazz mix. Even that weird "World Music" format on 93.3 a few years ago (The Wave, I think they called it) was primarily Motown Oldies. So enough already - they're dead to me.

But for all I know, many (maybe even most) Oldies listeners want to hear these songs. The problem is - so much of the play list of Oldies stations are played out for me that I can't listen for very long.
 
Burn is one of the biggest problems in any library format like oldies. You have to freshen the mix regularly, and most auditorium tests show you the 'high burn' songs like the aforementioned "Hotel California" so you can use them sparingly, if at all.
 
RadioStarOne said:
Perhaps it's time to just go and read a good book instead of listening to the radio! If these stations are so boring to most listener's.

I have a large music collection, gathered largely from yard sales and CDs put out by friends and bands I've booked for live music shows over they years. I have probably a good 2,000 hours of music in the collection I've never even heard. So, I'm pretty much set musically. I don't need radio for music at all.

I do listen to KALW and sometimes KFJC once in awhile just to see what they're up to. It couldn't hurt.
 
I always thought that Jim Gabbert's KOFY-1050 was the best sounding oldies station in the bay area.
 
Folks:

As much as I enjoy 60's music, I really think they should drop that decade. Much of that music simply does not fit in with the 70's music.

Better to have the playlist run from 1970-1984 or 1985.

Mike
 
mikecroaro said:
Folks:

As much as I enjoy 60's music, I really think they should drop that decade. Much of that music simply does not fit in with the 70's music.

Better to have the playlist run from 1970-1984 or 1985.

Mike
Classic Hits KHLX-Classic 93.1 in Sacramento already does that. Speaking of which, isn't the year "1970" still part of the 1960's? I thought we count from 1-10, not 0-9? So technically the 60's are from 1961-70, the 70's are from 1971-80, etc.
 
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