Re: jocks
> Please remember that through the years (far back as the
> seventies), there were a number of various "background"
> formats that never utilized personalities.
> We're just in the age of consolidation and voicetracking and
> I think many jocks are understandably anxious.
>
> I do believe, however, that the really good-to-great talent
> will ALWAYS be needed. It's the lower-end jocks who should
> worry- and by that I mean those with little good experience,
> those who aren't blessed with a ton of talent (and are not
> getting good coaching) and those who have lousy attitudes
> (or work ethics) and probably SHOULD be pushed out the door.
> But thee is always room, need and demand for top talent.
>
Except Dick Biondi, Fred Winston, Greg Brown, et al at WJMK.
>
> > I hope you're right, and jocks probably will come back,
> for
> > a variety of reasons. But I bet it takes a long time; more
>
> > than a year will pass. It's too bad all stations can no
> > longer have the human element.
> >
> > > I agree, it's just a by-product. Infinity and the other
> > > companies aren't doing this format to save money. They
> are
> >
> > > flipping stations to Variety Hits because they think it
> > will
> > > get good ratings in the money demos and bill well. When
> it
> >
> > > comes down to it, the gap between high and low billing
> > > stations is significantly higher (Millions of dollars
> per
> > > year in large and even medium markets) than the cost of
> an
> >
> > > airstaff.
> > >
> > > Goning jockless is often the best way to launch a
> format.
> > It
> > > showcases the music and keeps the station clutter free.
> > > Eventually being jockless could hurt Jack stations, it
> > > wouldn't shock me if some add jocks in the future. I
> also
> > > don't see Jack as the end of the air personality in
> > general,
> > > some stations will always have the human element.
> > >
> > >
> > > > > I believe no one is safe. Purtan's success has to be
>
> > > > > balanced against the outrageous salary he is no
> doubt
> > > > > pulling down. JACK allows corporate radio to
> > eliminate
> > > an
> > > >
> > > > > enormous amount of payroll, with the bet that the
> > 25-54
> > > > > audience doesn't care about personality or promotion
>
> > any
> > >
> > > > > more. And the suits could care less about anybody
> 55+,
> >
> > > as
> > > > > has been stated and proven over and over.
> > > > >
> > > > > > goodness- as wacky as CBS-FM was, nuking WOMC and
> > > Purtan
> > > >
> > > > > > would be a total tragedy. They still smoke in the
>
> > > > ratings and Purtan is
> > > > > kingin the Motor City.
> > > > > >
> > > > > > No way/no how.
> > > >
> > >
> >
>