OLDIES 106 AND GA. TECH BASKETBALL

gregg75 · Jan 30, 2010

Does anybody know how those Ga Tech basketball games are doing in the ratings for Oldies 106? I'd think less than 10% of their audience would have an interest. If you were interested wouldn't you be watching on TV?
The drive-thru at Burger King must be their main audience. And shouldn't something like that be on AM? It's kind of like DESCRIBING a parade.

Also, Scott Shannon who does mid-day. He must be about 70 years old. Sometimes he plays old old old old old
songs from like 1952. I'd think interest in 1952 music gets smaller each passing year.

I like oldies but not from the 16th century. I'd like to know how his show is doing also.

OgOgglby · Jan 30, 2010

Tech is paying 106.7 a large sum to air basketball, so they are making more that they normally would running music. As for the music, you have to understand that those of us over 50 grew up listening to AM radio stations that played a little bit of everything, so we actually like hearing Elvis and Creedence Clearwater Revivial in the same set. People will still be into Chuck Berry a 100 years from now.

radioman1964 · Jan 30, 2010

Hey gregg75... My mother always told me if you don't have anything good to say, it's best not to say anything at all. Other posters on this board could also heed that advice.

notalkallstatic · Jan 30, 2010

gregg75 said:
Also, Scott Shannon who does mid-day. He must be about 70 years old. Sometimes he plays old old old old old
songs from like 1952. I'd think interest in 1952 music gets smaller each passing year.

I like oldies but not from the 16th century. I'd like to know how his show is doing also.

I am 25 years old, and I tune in to Scott Shannon and Oldies 106 everyday. I enjoy the "old old old old old songs from like 1952," much more than "today's music." I can't even tell you who most of the "singers" now adays are because I listen to oldies all the time.

It's either oldies or nothing in my car. I grew up on them, and I will die with them (and yes, I still buy LPs...those are the big round disk that have grooves in them and are not shiny for you young people.)

As for AM broadcast, I would listen to AM if there was a good oldies channel on it, I love listening to an AM station during an electrical storm and hearing the audio pops from the lightning.

gregg75 · Jan 30, 2010

radioman1964 said:
Hey gregg75... My mother always told me if you don't have anything good to say, it's best not to say anything at all. Other posters on this board could also heed that advice.

Hey this is a discussion board.........not a place to talk about the weather. Didn't the old oldies station fail
beacuse all they ever played was music of the 50's? I'd program from about 1968 on and go for a younger
audience.

gregg75 · Jan 30, 2010

......can't get that last post to edit/modify???? F.Y.I. was not talking about WFOX but that
other oldies station that didn't last very long.

RhubarbFan · Jan 31, 2010

when True Oldies sined on to carry GT football,they must have gotten men's basketball as a package.WNGC in Athens use to carry UGA men's basketball,but switched it over to 960 The Ref about five years ago.

amlover · Jan 31, 2010

OgOgglby said:
Tech is paying 106.7 a large sum to air basketball, so they are making more that they normally would running music. As for the music, you have to understand that those of us over 50 grew up listening to AM radio stations that played a little bit of everything, so we actually like hearing Elvis and Creedence Clearwater Revivial in the same set. People will still be into Chuck Berry a 100 years from now.

Well stated OgOgglby!

fortt3 · Jan 31, 2010

gregg75 said:
Didn't the old oldies station fail beacuse all they ever played was music of the 50's?

gregg75 said:
F.Y.I. was not talking about WFOX but that other oldies station that didn't last very long.

You mean Cool 105.7? Dunno where you got your info from, but what I remember was that for it's short life from 2003 - 2004, Cool was a 60s/70s oldies format. Fox 97 early on had late-50s oldies, but then adopted what folks derisively called, "Good Times and Eight Oldies" minimal-playlist.

gregg75 · Jan 31, 2010

I just remember 9 times out of 10 when I scanned onto Cool they were stuck in the 50's.......and I moved on.

amlover · Feb 1, 2010

Cool had a weekend show with Chris Morgan that played more of the 50's music. True Oldies is the BEST Oldies station Atlanta has ever had. Ga. Tech. sports pays a lot of $$$ to be on 106.7 Money keeps the oldies alive and for that I'm thankful.

gregg75 · Feb 1, 2010

Yes I agree 106.7 is the best......even better than Fox 97 was (to me). Maybe I'm looking at this from the wrong direction........maybe the students at Tech should be the ones complaining. ARE MY FEES BEING USED WISELY TO BROADCAST TO THE DRIVE-THRU AT BURGER KING?

I just like a CONSISTENT format.......that's there when I want it. Variety is ok, but I don't think Q100 would interrupt to broadcast a high school football game. I doubt V-103 would stop the music for a Morehouse basketball game. Should you run a station with integrity.............or just go after the big bucks?

NJNYCATL · Feb 1, 2010

OTP Tech Fans are just grateful for the signal! Finally they can hear Tech basketball on the radio after sundown. ;D

RTibbs · Feb 1, 2010

gregg75 said:
Yes I agree 106.7 is the best......even better than Fox 97 was (to me). Maybe I'm looking at this from the wrong direction........maybe the students at Tech should be the ones complaining. ARE MY FEES BEING USED WISELY TO BROADCAST TO THE DRIVE-THRU AT BURGER KING?

I just like a CONSISTENT format.......that's there when I want it. Variety is ok, but I don't think Q100 would interrupt to broadcast a high school football game. I doubt V-103 would stop the music for a Morehouse basketball game. Should you run a station with integrity.............or just go after the big bucks?

First a top 25 basketball team that draws 10,000 plus to Alexander Memorial coloseum is not a high school football game or a Morehouse basketball game in any scope of the matter. Is high school football popular yes but there are hundreds of programs out and most stick to their rooting interest so a Cobb county match-uop really doesn;t interest those outside of Cobb County, in general. GA Tech basketball has broader appeal with most games on TV also.

I also do not believe GA Tech is using Student Fees to get the games heard on 106.7. ISP SPorts manages their sports rights for radio. My guess is they are the ones buying the time on on 106.7 for the GA Tech game. They then sell the advertising during the game. Since ISP manages over 60 college sports properties they are basically selling national advertising inserted into local programming and what better way to sell that they having a city like Atlanta on your roster. Kind of like why we always hear that Imus is in Atlanta even on the worse signal this city has to offer so they can tell National Advertisers they are in a Top 10 market.

It makes for a cheaper business model since you do not have to rely on local sales people to go out and sell 100% of the ads. I don't know how local ads are handled but my guess is it is a small percentage of the overall ad revenue.

I am not sure if ISP Sports actually holds the rights and pays GA Tech a % of the revenue or GA Tech allows them to broker their rights for the best deal. Either way I highly GA Tech is losing money on the deal.

As far as running a staion for integrity or the money, since Citadel Broadcasting is in bankruptcy they don't have a lot of opportunity to stand their high moral ground when someone is willing to offer them revenue primarily in a daypart like evenings where their revenue stream is going to be low to begin with.

jabba17 · Feb 1, 2010

RTibbs said:
As far as running a staion for integrity or the money, since Citadel Broadcasting is in bankruptcy they don't have a lot of opportunity to stand their high moral ground when someone is willing to offer them revenue primarily in a daypart like evenings where their revenue stream is going to be low to begin with.

More adultish formats like (especially!) oldies tend to lose listeners after PM drive (vs. younger-skewing formats like rock or CHR) and on weekends (note B98.5's use of themed weekend programming). So this is probably a win-win for Citadel...a chance to get paid for dayparts when they probably aren't getting top dollar for spots.

notalkallstatic · Feb 1, 2010

I know this is a tad bit off topic, but it is dealing with Oldies 106...I know Scott Shannon's portion (which is most of the broadcast day) is "syndicated," so how are the local breaks triggered? Are they triggered like cable operator breaks from cable networks with a cue tone, or is it hard hit times?

DToTheJ · Feb 2, 2010

I believe they are automated triggers, not only commercial breaks, but even some local liners stating the name of the station during song sets.

As far as the topic at hand... Maybe 106 should just flip to sports talk and be done with it. ;D

amlover · Feb 2, 2010

Automated triggers cue the local automation system at 106.7 and fire the local breaks. When they are off the satellite the automation is in live assist.

bnaivar · Feb 2, 2010

gregg75 said:
Yes I agree 106.7 is the best......even better than Fox 97 was (to me). Maybe I'm looking at this from the wrong direction........maybe the students at Tech should be the ones complaining. ARE MY FEES BEING USED WISELY TO BROADCAST TO THE DRIVE-THRU AT BURGER KING?

I just like a CONSISTENT format.......that's there when I want it. Variety is ok, but I don't think Q100 would interrupt to broadcast a high school football game. I doubt V-103 would stop the music for a Morehouse basketball game. Should you run a station with integrity.............or just go after the big bucks?

It's my understanding that the rights to Georgia Tech sporting events were sold by the Athletic Department to ISP Sports. ISP in turn, negotiated with True Oldies for carriage of the games. The Tech students fees aren't involved. Tech is making money off the deal, not losing it.