What do they need to do to get a better share in the Columbus market? Do they need to add some late 50's songs or do they need to become a more of 70's station? Maybe it is just time for a format change. I think that they have given the format chance to succeeded being an oldies station since 01.
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Oldies 107.9
- Thread starter Radioma18
- Start date
> What do they need to do to get a better share in the
> Columbus market? Do they need to add some late 50's songs or
> do they need to become a more of 70's station? Maybe it is
> just time for a format change. I think that they have given
> the format chance to succeeded being an oldies station since
>Well, I would do a number of things. First, bring back Chuck Taylor and let him do what he wants and play some of the rare stuff.
Second, make it more of an oldies sound, rather than a station that just happens to play Readers Digest oldies collections.
Third, have the program Walter or whatever his name was, it was syndicated.
Fourth, posture differently. Get some stronger air personalities and don't sound like another B97!!!! 01.
>
> Columbus market? Do they need to add some late 50's songs or
> do they need to become a more of 70's station? Maybe it is
> just time for a format change. I think that they have given
> the format chance to succeeded being an oldies station since
>Well, I would do a number of things. First, bring back Chuck Taylor and let him do what he wants and play some of the rare stuff.
Second, make it more of an oldies sound, rather than a station that just happens to play Readers Digest oldies collections.
Third, have the program Walter or whatever his name was, it was syndicated.
Fourth, posture differently. Get some stronger air personalities and don't sound like another B97!!!! 01.
>
J
jcmccoy
Guest
.......and don't sound like another B97!!!!
I gotta chime in here and take exception to the above statement. My recollection of being at B97 from 93-98 was that we were very successful in the ARB. I know that we got mornings up to #3 25-54 behind Bob Connors and Wags and Elliott. While doing Afternoons, I hit #1 in the demo and got a contract bonus. We pulled a stunt in November of '93 that shot the ratings up with a very little budget. Thousands showed up at Cooper Stadium for a series of Listener Appreciation concerts. So, I think we were pretty successful until Dave Van Stone came along and started blowing it up. We started adopting a strategy of "sounding like an AC station but playing Oldies", but it didnt click. As for your Chuck Taylor comment, Chucko's a great guy with a tremendous passion for obscure Oldies. But his style would not work on a regular, full time basis.
<P ID="edit"><FONT class="small">Edited by jcmccoy on 07/12/05 10:31 PM.</FONT></P>
I gotta chime in here and take exception to the above statement. My recollection of being at B97 from 93-98 was that we were very successful in the ARB. I know that we got mornings up to #3 25-54 behind Bob Connors and Wags and Elliott. While doing Afternoons, I hit #1 in the demo and got a contract bonus. We pulled a stunt in November of '93 that shot the ratings up with a very little budget. Thousands showed up at Cooper Stadium for a series of Listener Appreciation concerts. So, I think we were pretty successful until Dave Van Stone came along and started blowing it up. We started adopting a strategy of "sounding like an AC station but playing Oldies", but it didnt click. As for your Chuck Taylor comment, Chucko's a great guy with a tremendous passion for obscure Oldies. But his style would not work on a regular, full time basis.
<P ID="edit"><FONT class="small">Edited by jcmccoy on 07/12/05 10:31 PM.</FONT></P>
> What do they need to do to get a better share in the
> Columbus market? Do they need to add some late 50's songs or
> do they need to become a more of 70's station? Maybe it is
> just time for a format change. I think that they have given
> the format chance to succeeded being an oldies station since
> 01.
PD Bill Shannon has now been at WODB for six months. When he first came on the scene, some posters who knew him got on here and wrote that if ANYONE could turn things around at 107.9, he could.
So is it all simply a Mission Impossible-type situation that no amount of tinkering with the time frames is going to help? Actually, it seems like the station has already messed around a bit in the past with the time period that it was putting its primary musical focus on, but nothing in particular has seemed to work much better than anything else.
Their last Arbitrend was up slightly, so let's see what the Spring book brings. And then if push come to shove, and Saga gets antsy about allowing him to continue to call all the shots, well, he can always share with them the suggestions and material that I've provided him with. I don't care what specific years you're talking about, '50s, '60s, '70s, '80s, whatever -- "Hits" are "Hits", and maybe, just maybe, for an Oldies station in Columbus to prosper, it's got to find some ways to go beyond them. A shocking concept? Perhaps. But equally shocking is what's happening to stations of this type all across the country, as they come to rather abrupt ends.
> Columbus market? Do they need to add some late 50's songs or
> do they need to become a more of 70's station? Maybe it is
> just time for a format change. I think that they have given
> the format chance to succeeded being an oldies station since
> 01.
PD Bill Shannon has now been at WODB for six months. When he first came on the scene, some posters who knew him got on here and wrote that if ANYONE could turn things around at 107.9, he could.
So is it all simply a Mission Impossible-type situation that no amount of tinkering with the time frames is going to help? Actually, it seems like the station has already messed around a bit in the past with the time period that it was putting its primary musical focus on, but nothing in particular has seemed to work much better than anything else.
Their last Arbitrend was up slightly, so let's see what the Spring book brings. And then if push come to shove, and Saga gets antsy about allowing him to continue to call all the shots, well, he can always share with them the suggestions and material that I've provided him with. I don't care what specific years you're talking about, '50s, '60s, '70s, '80s, whatever -- "Hits" are "Hits", and maybe, just maybe, for an Oldies station in Columbus to prosper, it's got to find some ways to go beyond them. A shocking concept? Perhaps. But equally shocking is what's happening to stations of this type all across the country, as they come to rather abrupt ends.
Chucko rules!!!!!!!
> .......and don't sound like another B97!!!!
>
>
> I gotta chime in here and take exception to the above
> statement. My recollection of being at B97 from 93-98 was
> that we were very successful in the ARB. I know that we got
> mornings up to #3 25-54 behind Bob Connors and Wags and
> Elliott. While doing Afternoons, I hit #1 in the demo and
> got a contract bonus. We pulled a stunt in November of '93
> that shot the ratings up with a very little budget.
> Thousands showed up at Cooper Stadium for a series of
> Listener Appreciation concerts. So, I think we were pretty
> successful until Dave Van Stone came along and started
> blowing it up. We started adopting a strategy of "sounding
> like an AC station but playing Oldies", but it didnt click.
> As for your Chuck Taylor comment, Chucko's a great guy with
> a tremendous passion for obscure Oldies. But his style would
> not work on a regular, full time basis.
>
> .......and don't sound like another B97!!!!
>
>
> I gotta chime in here and take exception to the above
> statement. My recollection of being at B97 from 93-98 was
> that we were very successful in the ARB. I know that we got
> mornings up to #3 25-54 behind Bob Connors and Wags and
> Elliott. While doing Afternoons, I hit #1 in the demo and
> got a contract bonus. We pulled a stunt in November of '93
> that shot the ratings up with a very little budget.
> Thousands showed up at Cooper Stadium for a series of
> Listener Appreciation concerts. So, I think we were pretty
> successful until Dave Van Stone came along and started
> blowing it up. We started adopting a strategy of "sounding
> like an AC station but playing Oldies", but it didnt click.
> As for your Chuck Taylor comment, Chucko's a great guy with
> a tremendous passion for obscure Oldies. But his style would
> not work on a regular, full time basis.
>
Re: Oldies 107.9 signal
> A better signal, which, unfortunately, they can't do.
>
yes... isn't it interesting that CC can move not one, not two but THREE signals into Franklin County (105.7, 93.3, then 106.7 from Marion) but nobody else can seem to put anything together to improve their fringe signals...
> A better signal, which, unfortunately, they can't do.
>
yes... isn't it interesting that CC can move not one, not two but THREE signals into Franklin County (105.7, 93.3, then 106.7 from Marion) but nobody else can seem to put anything together to improve their fringe signals...
Re: CC/Columbus - Move In but Keep Away!
> > A better signal, which, unfortunately, they can't do.
> >
> yes... isn't it interesting that CC can move not one, not
> two but THREE signals into Franklin County (105.7, 93.3,
> then 106.7 from Marion) but nobody else can seem to put
> anything together to improve their fringe signals...
>
True, and to make it worse, CC/Columbus pretty much wastes the move-ins by using those signals merely to try chipping away at competitors rather than providing fresh and viable (read: money-making) alternatives for the market. Is the Fox really hurting LVQ's revenue? Don't think so. Is SNY really smarting due to CC's 93.3? No (SNY may have been injured a little at first, but has bounced back).
One (bad!) reason for this unfortunate scenario is that CC/Columbus seems to be hellbent on avoiding any demo or music overlap between their local properties. Obviously you don't want to cannibalize too much, but they carry this concern to an extreme to the detriment of the market, and so good move-in signals go largely to waste. Hardening up the music on their Classic Rocker to "distance" it from their new Soft AC/Oldies move-in was an example of how ridiculously extreme they are about avoiding overlap.
I wish they would take a look at other CC markets (including here in Ohio) where the cluster is doing great despite some intra-cluster overlap. E.g., CC Dayton is thriving with both a full-signal broad Mainstream AC and a full-signal broad Hot AC, a duo which I'm sure would give local CC management extreme heebie-jeebies.
Too bad CC/Columbus can't be as smart about how they manage their move-ins as they are managing their established big moneymakers (TVN, COL, and -- despite the many posters to this board who can't stand it -- NCI).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
> > A better signal, which, unfortunately, they can't do.
> >
> yes... isn't it interesting that CC can move not one, not
> two but THREE signals into Franklin County (105.7, 93.3,
> then 106.7 from Marion) but nobody else can seem to put
> anything together to improve their fringe signals...
>
True, and to make it worse, CC/Columbus pretty much wastes the move-ins by using those signals merely to try chipping away at competitors rather than providing fresh and viable (read: money-making) alternatives for the market. Is the Fox really hurting LVQ's revenue? Don't think so. Is SNY really smarting due to CC's 93.3? No (SNY may have been injured a little at first, but has bounced back).
One (bad!) reason for this unfortunate scenario is that CC/Columbus seems to be hellbent on avoiding any demo or music overlap between their local properties. Obviously you don't want to cannibalize too much, but they carry this concern to an extreme to the detriment of the market, and so good move-in signals go largely to waste. Hardening up the music on their Classic Rocker to "distance" it from their new Soft AC/Oldies move-in was an example of how ridiculously extreme they are about avoiding overlap.
I wish they would take a look at other CC markets (including here in Ohio) where the cluster is doing great despite some intra-cluster overlap. E.g., CC Dayton is thriving with both a full-signal broad Mainstream AC and a full-signal broad Hot AC, a duo which I'm sure would give local CC management extreme heebie-jeebies.
Too bad CC/Columbus can't be as smart about how they manage their move-ins as they are managing their established big moneymakers (TVN, COL, and -- despite the many posters to this board who can't stand it -- NCI).<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
Whoops, didn't mean to offend, but in all fairness, that's one shift which I didn't get to hear because of my own radio work. I was talking about the overall sound, not on a shift by shift bassis.
Your right about Chuck Taylor fulltime, I meant a part time saturday night shift. What your forgeting is having Chuck Taylor 5 hours per week, gives the record collector and REAL OLDIES lover some type of ownership in the station, they feel it's their own station, and they will support you the rest of the week no matter what you do. If you look at some of the old surveys--I'll send you some if you like---there's a lot that doesn't get played. Many people my age I talk too feel cheated by the oldies format because they play the same stuff all the time, don't play any rare oldies, and have people on the air who sound like there 21 years old.
Just a few thoughts from one listener, didn't mean to offend. You sounded good but I meant over all.
I myself am not on the air anymore. Only 3 people knew who Chuck Howard was, and my mom didn't listen. My mic got turned off a long time ago, and I now just push buttons. As a blind kid, I played radio all the time and dreamed about it. I got to live that dream, even did afternoon drive for a while. Even though I had 2 listeners---3 when P Norman was on his way to work---those were the most fun days of my life. Radio has kept me from collecting disability like a lot of blind folks. And, a friend found one of my radio shows in a gragge sale for $5, and I have a tape of Jimmy the Greek's last signoff, my Sager Buick commercial, and the beginning of The Sunday Movie, so how can you beat that.
Again, in NO WAY did I mean to offend.> .......and don't sound like another B97!!!!
>
>
> I gotta chime in here and take exception to the above
> statement. My recollection of being at B97 from 93-98 was
> that we were very successful in the ARB. I know that we got
> mornings up to #3 25-54 behind Bob Connors and Wags and
> Elliott. While doing Afternoons, I hit #1 in the demo and
> got a contract bonus. We pulled a stunt in November of '93
> that shot the ratings up with a very little budget.
> Thousands showed up at Cooper Stadium for a series of
> Listener Appreciation concerts. So, I think we were pretty
> successful until Dave Van Stone came along and started
> blowing it up. We started adopting a strategy of "sounding
> like an AC station but playing Oldies", but it didnt click.
> As for your Chuck Taylor comment, Chucko's a great guy with
> a tremendous passion for obscure Oldies. But his style would
> not work on a regular, full time basis.
>
Your right about Chuck Taylor fulltime, I meant a part time saturday night shift. What your forgeting is having Chuck Taylor 5 hours per week, gives the record collector and REAL OLDIES lover some type of ownership in the station, they feel it's their own station, and they will support you the rest of the week no matter what you do. If you look at some of the old surveys--I'll send you some if you like---there's a lot that doesn't get played. Many people my age I talk too feel cheated by the oldies format because they play the same stuff all the time, don't play any rare oldies, and have people on the air who sound like there 21 years old.
Just a few thoughts from one listener, didn't mean to offend. You sounded good but I meant over all.
I myself am not on the air anymore. Only 3 people knew who Chuck Howard was, and my mom didn't listen. My mic got turned off a long time ago, and I now just push buttons. As a blind kid, I played radio all the time and dreamed about it. I got to live that dream, even did afternoon drive for a while. Even though I had 2 listeners---3 when P Norman was on his way to work---those were the most fun days of my life. Radio has kept me from collecting disability like a lot of blind folks. And, a friend found one of my radio shows in a gragge sale for $5, and I have a tape of Jimmy the Greek's last signoff, my Sager Buick commercial, and the beginning of The Sunday Movie, so how can you beat that.
Again, in NO WAY did I mean to offend.> .......and don't sound like another B97!!!!
>
>
> I gotta chime in here and take exception to the above
> statement. My recollection of being at B97 from 93-98 was
> that we were very successful in the ARB. I know that we got
> mornings up to #3 25-54 behind Bob Connors and Wags and
> Elliott. While doing Afternoons, I hit #1 in the demo and
> got a contract bonus. We pulled a stunt in November of '93
> that shot the ratings up with a very little budget.
> Thousands showed up at Cooper Stadium for a series of
> Listener Appreciation concerts. So, I think we were pretty
> successful until Dave Van Stone came along and started
> blowing it up. We started adopting a strategy of "sounding
> like an AC station but playing Oldies", but it didnt click.
> As for your Chuck Taylor comment, Chucko's a great guy with
> a tremendous passion for obscure Oldies. But his style would
> not work on a regular, full time basis.
>
J
jcmccoy
Guest
No offense taken. In fact, I believe some of our efforts back then might have been the catalyst for COL FM going country.
Re: CC/Columbus - Move In but Keep Away!
> > > A better signal, which, unfortunately, they can't do.
> > >
> > yes... isn't it interesting that CC can move not one, not
> > two but THREE signals into Franklin County (105.7, 93.3,
> > then 106.7 from Marion) but nobody else can seem to put
> > anything together to improve their fringe signals...
Well, in WODB's case, I'm afraid its ownership in the 80s has everything to do with why it can't be moved today. If they had been vocal in objecting to the 107.5 drop-in, or, better still, had applied to get it for themselves, or applied to improve the 107.9 signal before 107.5 was allocated, they would have a better signal today. But they were asleep at the wheel as the FCC boxed them in to Delaware County. The only place 107.9 could move is toward Marion.
> > > A better signal, which, unfortunately, they can't do.
> > >
> > yes... isn't it interesting that CC can move not one, not
> > two but THREE signals into Franklin County (105.7, 93.3,
> > then 106.7 from Marion) but nobody else can seem to put
> > anything together to improve their fringe signals...
Well, in WODB's case, I'm afraid its ownership in the 80s has everything to do with why it can't be moved today. If they had been vocal in objecting to the 107.5 drop-in, or, better still, had applied to get it for themselves, or applied to improve the 107.9 signal before 107.5 was allocated, they would have a better signal today. But they were asleep at the wheel as the FCC boxed them in to Delaware County. The only place 107.9 could move is toward Marion.
Re: CC/Columbus - Move In but Keep Away!
That was the reason Randy Michaels started buying literally everything with a tower in Ohio. It's a lot easier to engineer move-ibns when you own all, or most of the surrounding signals.<P ID="signature">______________
Soon to set the world record for recieving Nigerian scam and phising e-mails!</P>
That was the reason Randy Michaels started buying literally everything with a tower in Ohio. It's a lot easier to engineer move-ibns when you own all, or most of the surrounding signals.<P ID="signature">______________
Soon to set the world record for recieving Nigerian scam and phising e-mails!</P>
Re: CC/Columbus - Move In but Keep Away!
My memory is that both 107.5 and 107.9 were 80-90 channels, assigned by the Commission, or possibly that 107.9 was assigned after 107.5.
I do remember that the Commission raised the question about whether 107.5 could provide city grade service to all of Columbus in proposing the channel.
My memory is that both 107.5 and 107.9 were 80-90 channels, assigned by the Commission, or possibly that 107.9 was assigned after 107.5.
I do remember that the Commission raised the question about whether 107.5 could provide city grade service to all of Columbus in proposing the channel.
D
dab1100
Guest
Re: CC/Columbus - Move In but Keep Away!
WODB's greatest liability is definitely its lack of signal. The adjacent-channel spacing regs would prevent moving the stick any closer to Columbus, and even it they did, it would still be a 6kw signal... up against several grandfathered Class B's with equivalent power up to 185kw! Although it could be better, the station doesn't sound bad. If I were Saga, I'd be looking to pick up a signal south of the city when/if Infinity decides to leave town. A 107.1/107.9 simulcast would make the most sense, but I'd also keep an eye on what's happening with 102.3 and 102.5.
WODB's greatest liability is definitely its lack of signal. The adjacent-channel spacing regs would prevent moving the stick any closer to Columbus, and even it they did, it would still be a 6kw signal... up against several grandfathered Class B's with equivalent power up to 185kw! Although it could be better, the station doesn't sound bad. If I were Saga, I'd be looking to pick up a signal south of the city when/if Infinity decides to leave town. A 107.1/107.9 simulcast would make the most sense, but I'd also keep an eye on what's happening with 102.3 and 102.5.
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