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Oldies/Classic Hits station in Austin going away

Really? That's sad.

Maybe there going to make 98.9 the new KMFA. And move KVRX to 89.5 as a full time over the air station. Just a thought...
 
The only station that will play stuff before the 70's gone? Sad. I'm about ready to jump on board with XM.
 
My "inside" sources tell me that Austin's Classical KMFA is perfectly happy at 89.5 FM and has no intention of moving anywhere. Given their long track-record, excellent presentation and strong listener support, why would any other organization -- like UT -- try to do what KMFA is already doing so well?

Plus, UT has its hands full with KUT's expensive move to a new and much larger facility this summer.

Not to mention that Oldies-Classic Hits 98.9 has been growing in the ratings and has a lot of advertisers.

I just don't see any of this happening.
 
I guess I'll be DX'ing KONO when I come up to Austin. Which is better over Austin - 101.1 FM or 860 AM?
 
Maybe they want to be like News/Classical KUHF in Houston that recently bought a sister station and used the two signals to divide up its programming. But classical? KUT would be better off using a sister station to air those great NPR talk shows that end up on their HD2 subchannel. Besides-- KUT already has a sister station: KVRX.
 
Not buying it either.

1. Classical is already covered in Austin, so there is no place for a commercial station.
2. Money has just been put into 98.9's current format.
3. Are we saying UT's involved? No way, anyone who would be involved there has too many irons in the fire already.

This isn't happening.
 
When word breaks that it has happened, and apparently only then, you will understand it. You are trying to rationalize it in your mind from YOUR standpoint, not theirs. BMP had the station on the block on the down low and UT bit. There was another major player interested. The format will be gone, and UT's intent is classical. I can't get any closer to the situation than I am, and you're not. Wish it away to the cornfield, but it's happening.
 
jras20 said:
The only station that will play stuff before the 70's gone? Sad.
Click to expand...
Music before the 70s mostly appeals to people older than 54. Advertisers don't want that audience, so neither will broadcasters.
 
Dick, you spud. You are incorrect in your initial post and just are stirring up trouble, Are you a CC or Emmis guy?
 
In what way would this piece of information be stirring the pot? 98.9 has posed neither a ratings nor a financial threat to any group or station. That's not a knock, just a fact. As is the info. The deal is done.
 
KMFA has been around for 45 years (I was listening on day one 8)) and is well established. I could see KUT getting a new sister station but I highly doubt it would be classical. There is a lot of NPR and other Public Radio stuff that could be cleared on such a station.

The situation in Houston was different as there was no fulltime Classical station, so the split of KUHF by adding KUHA made sense.
 
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