There have been lots of posts on this board, and on the Chicago & New York boards, about the demise of Oldies radio. Most of the animosity has been directed toward the radio stations. Let me suggest a different approach. Let the local ADVERTISER know that you're not listening anymore. Remember how the guy on the radio used to say "tell 'em you heard about it on the radio"? Well, its time to tell 'em that you DIDN'T hear about it on the radio. We all know of a pizza place, car repair shop, or other retail outlet that advertised on our favorite Oldies station. Many of these advertisers may not even be aware that a station has changed formats. Let's tell them that we miss hearing their commercials because we no longer listen to that "crappy station". Advertisers rarely get feedback from the public, so they cherish what they do get. And they do take it seriously. Even if only a few people give an advertiser input, they WILL take notice. Maybe you won't get your favorite Oldies station back. But you will get a lot more respect from an advertiser than you will from a radio station PD.
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Oldies fans: A new approach.......
- Thread starter TheFonz
- Start date
O
OldiesCat
Guest
Oldies fans new approach
and this DOES work. Good reminder.
> There have been lots of posts on this board, and on the
> Chicago & New York boards, about the demise of Oldies radio.
> Most of the animosity has been directed toward the radio
> stations. Let me suggest a different approach. Let the
> local ADVERTISER know that you're not listening anymore.
> Remember how the guy on the radio used to say "tell 'em you
> heard about it on the radio"? Well, its time to tell 'em
> that you DIDN'T hear about it on the radio. We all know of
> a pizza place, car repair shop, or other retail outlet that
> advertised on our favorite Oldies station. Many of these
> advertisers may not even be aware that a station has changed
> formats. Let's tell them that we miss hearing their
> commercials because we no longer listen to that "crappy
> station". Advertisers rarely get feedback from the public,
> so they cherish what they do get. And they do take it
> seriously. Even if only a few people give an advertiser
> input, they WILL take notice. Maybe you won't get your
> favorite Oldies station back. But you will get a lot more
> respect from an advertiser than you will from a radio
> station PD.
>
and this DOES work. Good reminder.
> There have been lots of posts on this board, and on the
> Chicago & New York boards, about the demise of Oldies radio.
> Most of the animosity has been directed toward the radio
> stations. Let me suggest a different approach. Let the
> local ADVERTISER know that you're not listening anymore.
> Remember how the guy on the radio used to say "tell 'em you
> heard about it on the radio"? Well, its time to tell 'em
> that you DIDN'T hear about it on the radio. We all know of
> a pizza place, car repair shop, or other retail outlet that
> advertised on our favorite Oldies station. Many of these
> advertisers may not even be aware that a station has changed
> formats. Let's tell them that we miss hearing their
> commercials because we no longer listen to that "crappy
> station". Advertisers rarely get feedback from the public,
> so they cherish what they do get. And they do take it
> seriously. Even if only a few people give an advertiser
> input, they WILL take notice. Maybe you won't get your
> favorite Oldies station back. But you will get a lot more
> respect from an advertiser than you will from a radio
> station PD.
>
T
tj1212
Guest
Re: Oldies fans new approach
It's even better than a reminder, it's a wonderful challenge to everyone that has had it with the Oldies flipping. Everyone should make it a point to call, e-mail, in-person contact, snail mail whatever to some of the former advertisers on the Oldies stations and let them know that we did NOT hear about their product on the radio. If someone could list some of the advertisers for those of us not in the NYC metro market, we could start contacting some companies through the internet. It's worth a try instead of just rolling over.
> and this DOES work. Good reminder.
>
> > There have been lots of posts on this board, and on the
> > Chicago & New York boards, about the demise of Oldies
> radio.
> > Most of the animosity has been directed toward the radio
> > stations. Let me suggest a different approach. Let the
> > local ADVERTISER know that you're not listening anymore.
> > Remember how the guy on the radio used to say "tell 'em
> you
> > heard about it on the radio"? Well, its time to tell 'em
> > that you DIDN'T hear about it on the radio. We all know
> of
> > a pizza place, car repair shop, or other retail outlet
> that
> > advertised on our favorite Oldies station. Many of these
> > advertisers may not even be aware that a station has
> changed
> > formats. Let's tell them that we miss hearing their
> > commercials because we no longer listen to that "crappy
> > station". Advertisers rarely get feedback from the
> public,
> > so they cherish what they do get. And they do take it
> > seriously. Even if only a few people give an advertiser
> > input, they WILL take notice. Maybe you won't get your
> > favorite Oldies station back. But you will get a lot more
>
> > respect from an advertiser than you will from a radio
> > station PD.
> >
>
It's even better than a reminder, it's a wonderful challenge to everyone that has had it with the Oldies flipping. Everyone should make it a point to call, e-mail, in-person contact, snail mail whatever to some of the former advertisers on the Oldies stations and let them know that we did NOT hear about their product on the radio. If someone could list some of the advertisers for those of us not in the NYC metro market, we could start contacting some companies through the internet. It's worth a try instead of just rolling over.
> and this DOES work. Good reminder.
>
> > There have been lots of posts on this board, and on the
> > Chicago & New York boards, about the demise of Oldies
> radio.
> > Most of the animosity has been directed toward the radio
> > stations. Let me suggest a different approach. Let the
> > local ADVERTISER know that you're not listening anymore.
> > Remember how the guy on the radio used to say "tell 'em
> you
> > heard about it on the radio"? Well, its time to tell 'em
> > that you DIDN'T hear about it on the radio. We all know
> of
> > a pizza place, car repair shop, or other retail outlet
> that
> > advertised on our favorite Oldies station. Many of these
> > advertisers may not even be aware that a station has
> changed
> > formats. Let's tell them that we miss hearing their
> > commercials because we no longer listen to that "crappy
> > station". Advertisers rarely get feedback from the
> public,
> > so they cherish what they do get. And they do take it
> > seriously. Even if only a few people give an advertiser
> > input, they WILL take notice. Maybe you won't get your
> > favorite Oldies station back. But you will get a lot more
>
> > respect from an advertiser than you will from a radio
> > station PD.
> >
>
Re: Oldies fans new approach
> It's even better than a reminder, it's a wonderful challenge
> to everyone that has had it with the Oldies flipping.
> Everyone should make it a point to call, e-mail, in-person
> contact, snail mail whatever to some of the former
> advertisers on the Oldies stations and let them know that we
> did NOT hear about their product on the radio. If someone
> could list some of the advertisers for those of us not in
> the NYC metro market, we could start contacting some
> companies through the internet. It's worth a try instead of
> just rolling over.
>
I was going to suggest the same thing--only for the Chicago market. Theroically, since the airwaves are "public", I see every reason why we should try to regain some share for oldies.
> > and this DOES work. Good reminder.
> >
> > > There have been lots of posts on this board, and on the
> > > Chicago & New York boards, about the demise of Oldies
> > radio.
> > > Most of the animosity has been directed toward the
> radio
> > > stations. Let me suggest a different approach. Let the
>
> > > local ADVERTISER know that you're not listening anymore.
>
> > > Remember how the guy on the radio used to say "tell 'em
> > you
> > > heard about it on the radio"? Well, its time to tell 'em
>
> > > that you DIDN'T hear about it on the radio. We all know
>
> > of
> > > a pizza place, car repair shop, or other retail outlet
> > that
> > > advertised on our favorite Oldies station. Many of these
>
> > > advertisers may not even be aware that a station has
> > changed
> > > formats. Let's tell them that we miss hearing their
> > > commercials because we no longer listen to that "crappy
> > > station". Advertisers rarely get feedback from the
> > public,
> > > so they cherish what they do get. And they do take it
> > > seriously. Even if only a few people give an advertiser
>
> > > input, they WILL take notice. Maybe you won't get your
> > > favorite Oldies station back. But you will get a lot
> more
> >
> > > respect from an advertiser than you will from a radio
> > > station PD.
> > >
> >
>
> It's even better than a reminder, it's a wonderful challenge
> to everyone that has had it with the Oldies flipping.
> Everyone should make it a point to call, e-mail, in-person
> contact, snail mail whatever to some of the former
> advertisers on the Oldies stations and let them know that we
> did NOT hear about their product on the radio. If someone
> could list some of the advertisers for those of us not in
> the NYC metro market, we could start contacting some
> companies through the internet. It's worth a try instead of
> just rolling over.
>
I was going to suggest the same thing--only for the Chicago market. Theroically, since the airwaves are "public", I see every reason why we should try to regain some share for oldies.
> > and this DOES work. Good reminder.
> >
> > > There have been lots of posts on this board, and on the
> > > Chicago & New York boards, about the demise of Oldies
> > radio.
> > > Most of the animosity has been directed toward the
> radio
> > > stations. Let me suggest a different approach. Let the
>
> > > local ADVERTISER know that you're not listening anymore.
>
> > > Remember how the guy on the radio used to say "tell 'em
> > you
> > > heard about it on the radio"? Well, its time to tell 'em
>
> > > that you DIDN'T hear about it on the radio. We all know
>
> > of
> > > a pizza place, car repair shop, or other retail outlet
> > that
> > > advertised on our favorite Oldies station. Many of these
>
> > > advertisers may not even be aware that a station has
> > changed
> > > formats. Let's tell them that we miss hearing their
> > > commercials because we no longer listen to that "crappy
> > > station". Advertisers rarely get feedback from the
> > public,
> > > so they cherish what they do get. And they do take it
> > > seriously. Even if only a few people give an advertiser
>
> > > input, they WILL take notice. Maybe you won't get your
> > > favorite Oldies station back. But you will get a lot
> more
> >
> > > respect from an advertiser than you will from a radio
> > > station PD.
> > >
> >
>
M
MikeDane
Guest
Re: Oldies fans Another approach
> > It's even better than a reminder, it's a wonderful
> challenge
Another good approach would be for oldies lovers to
get together and pick a publicly traded broadcast
company, wether the new CBS split or Clear Channel,
Cumulus or who ever and start buying stock in the
company and let them know you like oldies and want
them to start supporting the format. Think about it.
Mike Dane
> > It's even better than a reminder, it's a wonderful
> challenge
Another good approach would be for oldies lovers to
get together and pick a publicly traded broadcast
company, wether the new CBS split or Clear Channel,
Cumulus or who ever and start buying stock in the
company and let them know you like oldies and want
them to start supporting the format. Think about it.
Mike Dane
Re: Oldies fans Another approach
> > > It's even better than a reminder, it's a wonderful
> > challenge
>
> Another good approach would be for oldies lovers to
> get together and pick a publicly traded broadcast
> company, wether the new CBS split or Clear Channel,
> Cumulus or who ever and start buying stock in the
> company and let them know you like oldies and want
> them to start supporting the format. Think about it.
The market capitalization of Clear Channel is over $40 billion. It would take only a couple of billion investment to get their attention.
> > > It's even better than a reminder, it's a wonderful
> > challenge
>
> Another good approach would be for oldies lovers to
> get together and pick a publicly traded broadcast
> company, wether the new CBS split or Clear Channel,
> Cumulus or who ever and start buying stock in the
> company and let them know you like oldies and want
> them to start supporting the format. Think about it.
The market capitalization of Clear Channel is over $40 billion. It would take only a couple of billion investment to get their attention.
Re: Oldies fans Another approach
I don't think it would make much difference. It would be like drops of rain in the ocean.
Also a good way to send a company down the drain is for shareholders to try to dictate day to day operations.
d> > > It's even better than a reminder, it's a wonderful
> > challenge
>
> Another good approach would be for oldies lovers to
> get together and pick a publicly traded broadcast
> company, wether the new CBS split or Clear Channel,
> Cumulus or who ever and start buying stock in the
> company and let them know you like oldies and want
> them to start supporting the format. Think about it.
>
> Mike Dane
>
<P ID="signature">______________
[email protected]</P>
I don't think it would make much difference. It would be like drops of rain in the ocean.
Also a good way to send a company down the drain is for shareholders to try to dictate day to day operations.
d> > > It's even better than a reminder, it's a wonderful
> > challenge
>
> Another good approach would be for oldies lovers to
> get together and pick a publicly traded broadcast
> company, wether the new CBS split or Clear Channel,
> Cumulus or who ever and start buying stock in the
> company and let them know you like oldies and want
> them to start supporting the format. Think about it.
>
> Mike Dane
>
<P ID="signature">______________
[email protected]</P>
Re: Oldies fans Another approach
Well that should be no problem, with all the oldies fans out there.
> The market capitalization of Clear Channel is over $40
> billion. It would take only a couple of billion investment
> to get their attention.
>
<P ID="signature">______________
[email protected]</P>
Well that should be no problem, with all the oldies fans out there.
> The market capitalization of Clear Channel is over $40
> billion. It would take only a couple of billion investment
> to get their attention.
>
<P ID="signature">______________
[email protected]</P>
Re: Oldies fans Another approach
You forgot the smiley.
> Well that should be no problem, with all the oldies fans out
> there.
>
>
> > The market capitalization of Clear Channel is over $40
> > billion. It would take only a couple of billion investment
>
> > to get their attention.
> >
>
You forgot the smiley.
> Well that should be no problem, with all the oldies fans out
> there.
>
>
> > The market capitalization of Clear Channel is over $40
> > billion. It would take only a couple of billion investment
>
> > to get their attention.
> >
>
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