Oldies fans: A new approach........

[TheFonz]

There have been a lot of posts on this board about the demise of Oldies radio on WJMK. Most of the animosity has been directed toward the radio station and the company that owns it. Let me suggest a different approach. Let the local ADVERTISER know that you're not listening anymore. Remember how the guy on the radio used to say "tell 'em you heard about it on the radio"? Well, its time to tell 'em that you DIDN'T hear about it on the radio. We all know of a pizza place, car repair shop, or other retail outlet that advertised on WJMK. Many of these advertisers may not even be aware that the station has changed formats. Let's tell them that we miss hearing their commercials because we no longer listen to that "crappy station". Advertisers rarely get feedback from the public, so they cherish what they do get. And they do take it seriously. Even if only a few people give an advertiser input, they WILL take notice. It's certainly worth a try!