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Oldies Fans, Don't Put It On A Clear Signal

P

PassDutch

Guest
Oldies is niche on a clear signal. A rimshot oldies station works for NYC. Leave Jack alone on 101.1. Let NYC oldies fans listen to 96.7 FM on their digital tuners, and some AM oldies stations they can get on their analogue tuners. WKHL 96.7 is NYC's official oldies station, based outta Stamford CT, and Stamford is 38 miles/47km east of NYC.
 
> Oldies is niche on a clear signal. A rimshot oldies station
> works for NYC. Leave Jack alone on 101.1. Let NYC oldies
> fans listen to 96.7 FM on their digital tuners, and some AM
> oldies stations they can get on their analogue tuners. WKHL
> 96.7 is NYC's official oldies station, based outta Stamford
> CT, and Stamford is 38 miles/47km east of NYC.
>
Maybe Kool 96.7 can get a booster in New York City. There are some pirate stations in New York that use 96.7 and don't interfere much with 96.3 and 97.1.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>
 
> Oldies is niche on a clear signal. A rimshot oldies station
> works for NYC. Leave Jack alone on 101.1. Let NYC oldies
> fans listen to 96.7 FM on their digital tuners, and some AM
> oldies stations they can get on their analogue tuners. WKHL
> 96.7 is NYC's official oldies station, based outta Stamford
> CT, and Stamford is 38 miles/47km east of NYC.

B 103 WBZO is a MUCH better oldies station. What AM stations you talking about? WMTR from Jersey?<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.115.5:8010
Oldies Board co-moderator</P>
 
> Maybe Kool 96.7 can get a booster in New York City. There
> are some pirate stations in New York that use 96.7 and don't
> interfere much with 96.3 and 97.1.

But of course these pirates interfere with WKHL putting a listenable signal into the city. There's also a WQXR translator on 96.7 on the Jersey Shore which puts out a much better signal than you'd expect from their licensed power of 8 watts.

<P ID="signature">______________
noiboc.jpg
</P>
 
Very weird. 101.1 was a top 10 biller. It all comes down to dumping talent and the bottom line. Old guys losing their triple-k gig at a 60 million station!

Corporate bled middle America and now it's coming home. Sad.
 
> Very weird. 101.1 was a top 10 biller. It all comes down to
> dumping talent and the bottom line. Old guys losing their
> triple-k gig at a 60 million station!

WCBS FM was dropping like a rock in billing. On a pure dollar basis, off nearly 20% since 2000 and, when indexed against the growth of market revenues, off by nearly 40%. In other words, the end was very near and they moved to something better.
>
> Corporate bled middle America and now it's coming home. Sad.
>

That makes no sense at all.
 
> WCBS FM was dropping like a rock in billing. On a pure
> dollar basis, off nearly 20% since 2000 and, when indexed
> against the growth of market revenues, off by nearly 40%. In
> other words, the end was very near and they moved to
> something better.

Was that due to the twentysomething snotnoses in the ad agencies ignoring "older demos" (Translation: those people who actually have the disposable income to buy advertised goods and services), or was it due to the "tweaking" of the playlist by the corporate suits at Infinity? By dumping most 50s and 60s music and concentrating instead on music from the 70s and 80s, WCBS-FM alienated a lot of its most loyal listeners. I found the "updated" WCBS-FM to be intolerable and I stopped listening during my trips to North Jersey long before "Jack" delivered the coup de grace.

Will the jockless mess known as "Jack" bring that station back to life? Hardly, as New Yorkers have to hear their local news and weather along with the music. A format imported from some cow country town on the Canadian prairie (OK, I know it started in Vancouver...but it grew in Edmonton) may be successful there...but that doesn't mean it will work in New York. One other thing: The I-pod types won't want to sit through seven minutes of commercials to get to the music. The new "Jack" has intolerably long stopsets that bring in money (at least while the curious are sampling the station), but p*ss off listeners.

Looking at both WNEW-FM and WCBS-FM, it seems that Infinity has a talent for tanking legacy FM stations in New York. How long before WFME beats WCBS-FM in the ratings? (Yes, WFME is noncommercial, but they do show up in the Arbitron books.)

Did WCBS-FM actually change to something better? That's doubtful! If they went urban (targeting Hot 97 or "Kiss") or Spanish CHR (targeting WSKQ), that might have been better, both in ratings and in billing.
 
> Maybe Kool 96.7 can get a booster in New York City. There
> are some pirate stations in New York that use 96.7 and don't
> interfere much with 96.3 and 97.1.

The closest WKHL could put a booster would be up near Yonkers. That's where their grade A contour gives out.

Now if you could find a place to sandwich in a translator, that might work.
 
Oldies Fans

oldies has not been a niche format in NYC. It has nearly always been Top 10, certainly Top 5 much of that time. THAT is not a "niche" format.

The better idea is to rescue NYC's dog radio station WNEW-FM. Viacom "listens to the people" and puts Oldies on 102.7-- THAT makes a world of sense. Since they're ranked about #22 right now, you put a format on that freq that was #8 in adult listeners in the last ratings and look like heroes at the same time.

> Oldies is niche on a clear signal. A rimshot oldies station
> works for NYC. Leave Jack alone on 101.1. Let NYC oldies
> fans listen to 96.7 FM on their digital tuners, and some AM
> oldies stations they can get on their analogue tuners. WKHL
> 96.7 is NYC's official oldies station, based outta Stamford
> CT, and Stamford is 38 miles/47km east of NYC.
>
 
A rimshot oldies station
> works for NYC. Leave Jack alone on 101.1. Let NYC oldies
> fans listen to 96.7 FM on their digital tuners, and some AM
> oldies stations they can get on their analogue tuners.

But, you DON'T get that CBS-FM's listeners were not solely in NYC. Being in Central New Jersey, and definitely not considering WMTR-AM as a replacement candidate, there are no FM oldies stations except NJ 101.5 on weekends. NYC can get Kool 96.7 and Long Islanders can get B103. But those stations won't cut it in Jersey. You've got to look at all of the listening areas --- and they are not all covered. THAT is why Oldies on a NYC signal would not only be profitable to the owner, but great for ALL of the abandoned CBS-FM listeners.
 
> > WCBS FM was dropping like a rock in billing. On a pure
> > dollar basis, off nearly 20% since 2000 and, when indexed
> > against the growth of market revenues, off by nearly 40%.
> In
> > other words, the end was very near and they moved to
> > something better.
>
> Was that due to the twentysomething snotnoses in the ad
> agencies ignoring "older demos" (Translation: those people
> who actually have the disposable income to buy advertised
> goods and services>

This was discussed before. The attitudes of advertisers must change.
<P ID="signature">______________
Kevin</P>
 
.
>
> Was that due to the twentysomething snotnoses in the ad
> agencies ignoring "older demos" (Translation: those people
> who actually have the disposable income to buy advertised
> goods and services),

Ad campaing targeting is not determined at the agency level. It is determined by the client, often at the point of product and packaging design.

Older Americans do NOT have huge disposable income. In fact, the median savings in the 5 years pre-retirment is vastly less than $100,000 dollars (exclusive of any home equity). the whole "wealthy senior" thing is a myth.
 
Re: Oldies Fans

> oldies has not been a niche format in NYC. It has nearly
> always been Top 10, certainly Top 5 much of that time. THAT
> is not a "niche" format.
>
> The better idea is to rescue NYC's dog radio station
> WNEW-FM. Viacom "listens to the people" and puts Oldies on
> 102.7-- THAT makes a world of sense. Since they're ranked
> about #22 right now, you put a format on that freq that was
> #8 in adult listeners in the last ratings and look like
> heroes at the same time.

Not only would Infinity look like a hero the station would most likely
find itself even higher than #8 more likely in the top 5 somewhere and
with a bit of good music selection stay there for another 5 years or more.But if nobodys buying the demos what good are those numbers? In HD or analog?


>
> > Oldies is niche on a clear signal. A rimshot oldies
> station
> > works for NYC. Leave Jack alone on 101.1. Let NYC oldies
>
> > fans listen to 96.7 FM on their digital tuners, and some
> AM
> > oldies stations they can get on their analogue tuners.
> WKHL
> > 96.7 is NYC's official oldies station, based outta
> Stamford
> > CT, and Stamford is 38 miles/47km east of NYC.
> >
>
 
> > Oldies is niche on a clear signal. A rimshot oldies
> station
> > works for NYC. Leave Jack alone on 101.1. Let NYC oldies
>
> > fans listen to 96.7 FM on their digital tuners, and some
> AM
> > oldies stations they can get on their analogue tuners.
> WKHL
> > 96.7 is NYC's official oldies station, based outta
> Stamford
> > CT, and Stamford is 38 miles/47km east of NYC.
>
> B 103 WBZO is a MUCH better oldies station. What AM stations
> you talking about? WMTR from Jersey?
>
Granted, I sure don't go looking for it, but I can't receive 96.7 in Manhattan on any radio I own. It seems a stretch to call it NYC's oldies station. Let alone "official." Do they call it that on the air? Hmmm.
 
I agree with David. Additionally Infinity had a promotional bananza nearly unequal in radio history with the format change. That may have been too big of a temptation to pass up. Everyone in and out of the New York area knows that 101.1 FM in New York is now Jack.



> > Very weird. 101.1 was a top 10 biller. It all comes down
> to
> > dumping talent and the bottom line. Old guys losing their
> > triple-k gig at a 60 million station!
>
> WCBS FM was dropping like a rock in billing. On a pure
> dollar basis, off nearly 20% since 2000 and, when indexed
> against the growth of market revenues, off by nearly 40%. In
> other words, the end was very near and they moved to
> something better.
> >
> > Corporate bled middle America and now it's coming home.
> Sad.
> >
>
> That makes no sense at all.
>
<P ID="signature">______________
[email protected]</P>
 
> Granted, I sure don't go looking for it, but I can't receive
> 96.7 in Manhattan on any radio I own. It seems a stretch to
> call it NYC's oldies station. Let alone "official." Do
> they call it that on the air? Hmmm.
>
You would be hard-pressed to get WKHL on a consumer-grade radio anywhere in NYC, except perhaps Northeastern Queens and the Eastern Bronx (where you may also be able to get B103). In car radios it puts out a signal throughout most of NYC, however, there is also that pirate on 96.7 (and one on 103.1) in Brooklyn which do a lot of damage to both signals.
 
Re: Oldies Fans

Will WMGQ 98.3 in New Brunswick, NJ (not to be confused with the Canadian province of New Brunswick) dump AC for oldies, and lose its share to WLTW?<P ID="edit"><FONT class="small">Edited by PassDutch on 07/06/05 11:52 PM.</FONT></P>
 
Re: Oldies Fans

I am pretty sure there is no reception of WMGQ in the city. Possibly Staten Island but nowhere else.

Would there be an overlap with WMTR? I don't see that much to gain for WMGQ playing seventies and late sixties as WCBS-FM was playing prior to 6/3/05

> Will WMGQ 98.3 in New Brunswick, NJ (not to be confused with
> the Canadian province of New Brunswick) dump AC for oldies,
> and lose its share to WLTW?
>
<P ID="signature">______________
[email protected]</P>
 
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