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Oldies in San Diego?

G

Garrett

Lets talk about Oldies in San Diego. Is this going to be like New York City where the format doesn't exist, (with the exception of the AM syndicated fair from from Scott Shannon), or will this just be a passing momment while someone prepares to pick up the format?

I always thought San Diego to be a place more likely for Oldies to flourish than New York, since there's many more older people who retire in the region.
Was I wrong about this? Is oldies as a format just plain going away?
 
> Lets talk about Oldies in San Diego. Is this going to be
> like New York City where the format doesn't exist, (with the
> exception of the AM syndicated fair from from Scott
> Shannon), or will this just be a passing momment while
> someone prepares to pick up the format?
>
> I always thought San Diego to be a place more likely for
> Oldies to flourish than New York, since there's many more
> older people who retire in the region.
> Was I wrong about this? Is oldies as a format just plain
> going away?

Well here are the stations that appeared in the latest Trend and were rated lower than Kool 99.3 FM -- 2 are LA stations, one AM Classical, a few Salem talk stations, one San Clemente Calvary Church FM talk, one standards (after 690 goes Spanish) and the rest are Spanish language. KOOL's ratings have been stable for the last year or so, they even got beat out by AAA KPRI this time. No it doesn't look good for the format :>(

KLQV-FM Spanish Contemporary
XTRA-AM Adult Standards (going Spanish)
XSUR-AM Adult Standards
KCBQ-AM Talk
KSDO-AM Spanish Religious
KLYY-FM Tropical
KNX-AM News
KFSD-AM Classical
KRTH-FM Oldies
KWVE-FM Christian Talk
XRST-FM Spanish Contemporary
KSSD-FM Spanish Contemporary
XBCE-FM Regional Mexican
XTIM-FM Regional Mexican
KPRZ-AM Christian Talk
XHFG-FM Spanish Contemporary
 
> I always thought San Diego to be a place more likely for
> Oldies to flourish than New York, since there's many more
> older people who retire in the region.
> Was I wrong about this? Is oldies as a format just plain
> going away?
>

The issue is not who would listen, but the age. Anything over 55 is a very tough sell, so a format that has most of the audience in 55+ will bill poorly due to compositon.
 
>
> Well here are the stations that appeared in the latest Trend
> and were rated lower than Kool 99.3 FM -- 2 are LA stations,
> one AM Classical, a few Salem talk stations, one San
> Clemente Calvary Church FM talk, one standards (after 690
> goes Spanish) and the rest are Spanish language. KOOL's
> ratings have been stable for the last year or so, they even
> got beat out by AAA KPRI this time. No it doesn't look good
> for the format :>(
>
> KLQV-FM Spanish Contemporary
> XTRA-AM Adult Standards (going Spanish)
> XSUR-AM Adult Standards
> KCBQ-AM Talk
> KSDO-AM Spanish Religious
> KLYY-FM Tropical
> KNX-AM News
> KFSD-AM Classical
> KRTH-FM Oldies
> KWVE-FM Christian Talk
> XRST-FM Spanish Contemporary
> KSSD-FM Spanish Contemporary
> XBCE-FM Regional Mexican
> XTIM-FM Regional Mexican
> KPRZ-AM Christian Talk
> XHFG-FM Spanish Contemporary
>
Hi,

To see a 1kw on the 1450 graveyard frequency playing classical music make the book at all is nothing short of amazing!!

John
 
> >
> > Well here are the stations that appeared in the latest
> Trend
> > and were rated lower than Kool 99.3 FM -- 2 are LA
> stations,
> > one AM Classical, a few Salem talk stations, one San
> > Clemente Calvary Church FM talk, one standards (after 690
> > goes Spanish) and the rest are Spanish language. KOOL's
> > ratings have been stable for the last year or so, they
> even
> > got beat out by AAA KPRI this time. No it doesn't look
> good
> > for the format :>(
> >
> > KLQV-FM Spanish Contemporary
> > XTRA-AM Adult Standards (going Spanish)
> > XSUR-AM Adult Standards
> > KCBQ-AM Talk
> > KSDO-AM Spanish Religious
> > KLYY-FM Tropical
> > KNX-AM News
> > KFSD-AM Classical
> > KRTH-FM Oldies
> > KWVE-FM Christian Talk
> > XRST-FM Spanish Contemporary
> > KSSD-FM Spanish Contemporary
> > XBCE-FM Regional Mexican
> > XTIM-FM Regional Mexican
> > KPRZ-AM Christian Talk
> > XHFG-FM Spanish Contemporary
> >
> Hi,
>
> To see a 1kw on the 1450 graveyard frequency playing
> classical music make the book at all is nothing short of
> amazing!!
>
> John
>

Has any AM whose reception in so cal is only available by skywave EVER made the book in the last, say, 10 to 15 years? If so, which ones, when, and approximately how far up the ladder?
 
Take a look at the latest trends from Phoenix. KOOL FM is
#1 12+, no if's or buts about it. So David, why is Phoenix
so unique? Also, since you brought it up, what is KOOL
billing yearly?
 
> Take a look at the latest trends from Phoenix. KOOL FM is
> #1 12+, no if's or buts about it. So David, why is Phoenix
> so unique? Also, since you brought it up, what is KOOL
> billing yearly?
>

Uh yeah, David?
What's the deal?
 
> Take a look at the latest trends from Phoenix. KOOL FM is
> #1 12+, no if's or buts about it. So David, why is Phoenix
> so unique? Also, since you brought it up, what is KOOL
> billing yearly?

KOOL is #3 in 25-54, in a highly fragmented market. Much of the strength is based on the strong morning show which is not an oldeies show... it is an entertaining show. KOOL is pretty much tied for first in billing.

Like another very strong station, WMJI in Cleveland, the station has this combination of mornings, promotion and a good mix of music.

There are a number of these cases, and they have "heritage" and quality in common. Oldies has been so inconsistent in SD that I doubt there is much of a chance of the format returning and building a following.
 
> > Take a look at the latest trends from Phoenix. KOOL FM is
> > #1 12+, no if's or buts about it. So David, why is Phoenix
>
> > so unique? Also, since you brought it up, what is KOOL
> > billing yearly?
> >
>
> Uh yeah, David?
> What's the deal?
>

The deal is that no one has done it right and it has become even harder to do that because there are fewer and fewer innovative program directors and even fewer companies that would let them innovate. Clear Channel just treated oldies as a filler to occupy some air space and maybe cut into the ratings of a few competitors: they didn't put a lot into it.


Randy Dotinga has an article about the demise of oldies at http://www.csmonitor.com/2005/0609/p11s02-ussc.html
 
David as always provided some great facts. The real
problem is that many clusters treat the oldies station
as the red haired step child. They don't provide a
dominant morning show, major marketing, or a solid
lineup of pros. Oldies is possibly the hardest format
to program, and these typical CHR or AC PD's don't
have the knowledge or skill to do it right. Oldies
needs reinvention. It will work.
 
> David as always provided some great facts. The real
> problem is that many clusters treat the oldies station
> as the red haired step child. They don't provide a
> dominant morning show, major marketing, or a solid
> lineup of pros.

Ain't this the problem with many clusters and stations in all kinds of formats? If the term "corporate radio" has any meaning, it is in reference to not exploiting the full potential of a station. Some managers are not risk takers, and prefer to cut expenses rather than investing in product that can be sold for a higher rate.

> Oldies is possibly the hardest format
> to program, and these typical CHR or AC PD's don't
> have the knowledge or skill to do it right. Oldies
> needs reinvention. It will work.

Having been involved on a daily basis for the last 6 years with an oldies staiton in LA, not a week goes by that we do not question what we do, the songs, the blend, the flow, the imaging and the whole concept. Fortunately, in 2000 we had 360,000 cume and we now have months with over 700,000. The key has been to keep the station fresh, including working daily with the talent (it's live except Mid-4 AM) to make the stataionn always friendly, entertaining and varied (I know that swoulds like bull, but it is posted on the PD's door!)
 
> Does not Jack provide the market with an Oldies format?
>

I think so, but many people argue that oldies means 60's oldies. I disagree, and think today's oldies are the songs Jack plays.
 
Re: Jack = Oldies?

> > Does not Jack provide the market with an Oldies format?
> >
>
> I think so, but many people argue that oldies means 60's
> oldies. I disagree, and think today's oldies are the songs
> Jack plays.
>
Then what name would you give a format that plays Top 40 hits 1964 - 1979? 1955-1963? "Moldies"? "Dead Hits"? How about "Modern Standards"? "Cold Hits"?<P ID="edit"><FONT class="small">Edited by SuperRadioFan on 08/30/05 11:07 PM.</FONT></P>
 
Re: Jack = Oldies?

> > > Does not Jack provide the market with an Oldies format?
> > >
> >
> > I think so, but many people argue that oldies means 60's
> > oldies. I disagree, and think today's oldies are the songs
>
> > Jack plays.
> >
> Then what name would you give a format that plays Top 40
> hits 1964 - 1979? 1955-1963? "Moldies"? "Dead Hits"? How
> about "Modern Standards"? "Cold Hits"?

Cold Hits sound pretty cool.
 
Re: Jack = Oldies?

> Then what name would you give a format that plays Top 40
> hits 1964 - 1979? 1955-1963? "Moldies"? "Dead Hits"? How
> about "Modern Standards"? "Cold Hits"?


"A waste of a Frequency" ?
 
Re: Jack = Oldies?

> > > Does not Jack provide the market with an Oldies format?
> > >
> >
> > I think so, but many people argue that oldies means 60's
> > oldies. I disagree, and think today's oldies are the songs
>
> > Jack plays.
> >
> Then what name would you give a format that plays Top 40
> hits 1964 - 1979? 1955-1963? "Moldies"? "Dead Hits"? How
> about "Modern Standards"? "Cold Hits"?
>
I have an answer to that question: "Music by dead people." "For listeners with one foot in the grave." That according to most media buyers these days! lol lol
 
Oldies-San Diego?

San Diego radio listeners have never supported Oldies formats in substantial numbers. In New York, one of America's heritage Oldies stations got "jacked" and a few months later, no replacement. The Oldies station in Orlando FL had much better numbers than Cool in San Diego and they're still without an Oldies station. Ditto in Indianapolis and Baltimore.

>
> I always thought San Diego to be a place more likely for
> Oldies to flourish than New York, since there's many more
> older people who retire in the region.
> Was I wrong about this? Is oldies as a format just plain
> going away?
>
 
Re: Oldies in LA.

David, assuming the station you're referring to is KRTH, let me say that the changes over the last 2 months have been much more than welcome. The expansion of the music library has breathed fresh life into the station... it's a good start for the rejuvenation of KRTH.

Now do something about Hollywood Hamilton... PLEASE!

- Doc

> Having been involved on a daily basis for the last 6 years
> with an oldies staiton in LA, not a week goes by that we do
> not question what we do, the songs, the blend, the flow, the
> imaging and the whole concept. Fortunately, in 2000 we had
> 360,000 cume and we now have months with over 700,000. The
> key has been to keep the station fresh, including working
> daily with the talent (it's live except Mid-4 AM) to make
> the stataionn always friendly, entertaining and varied (I
> know that swoulds like bull, but it is posted on the PD's
> door!)
>
 
Re: Oldies in LA.

> David, assuming the station you're referring to is KRTH, let
> me say that the changes over the last 2 months have been
> much more than welcome. The expansion of the music library
> has breathed fresh life into the station... it's a good
> start for the rejuvenation of KRTH.

Nope, I am talking about the #1 oldies station in LA, KRCD/KRCV.
>
> Now do something about Hollywood Hamilton... PLEASE!

I wish I could. I loved him when he was on KGGI, but he does not fit KRTH.
 
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