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Oldies listeners Unite

> >
>
>
> [And, newspapers are having difficulty attracting younger
> > readers. The average age of newspaper readers is getting
> > older -- fast.]
>
>
> So then, radio and newspapers DO have something in common.

No, they dont.

Radio's cume in 1975: 95% of the population 12+
Radio's cume in 2005: 94.2% of the same group.

Persons Using radio average was around 16%. Today it is around 16%.

Nice try, thanks for playing. Radio billing is up, satellite has less than a 0.3 share nationally and there are issues, but these are not among them.
>
 
> > [And, newspapers are having difficulty attracting younger
> > > readers. The average age of newspaper readers is
> getting
> > > older -- fast.]
> >
> >
> > So then, radio and newspapers DO have something in common.
>
>
> No, they dont.
>
> Radio's cume in 1975: 95% of the population 12+
> Radio's cume in 2005: 94.2% of the same group.
>
> Persons Using radio average was around 16%. Today it is
> around 16%.


>
> Nice try, thanks for playing. Radio billing is up, satellite
> has less than a 0.3 share nationally and there are issues,
> but these are not among them.

********************************************************************


Please excuse me. It's Sunday. I've got to grab my newspaper inserts and go out to do some shopping.
 
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