> >
>
>
> [And, newspapers are having difficulty attracting younger
> > readers. The average age of newspaper readers is getting
> > older -- fast.]
>
>
> So then, radio and newspapers DO have something in common.
No, they dont.
Radio's cume in 1975: 95% of the population 12+
Radio's cume in 2005: 94.2% of the same group.
Persons Using radio average was around 16%. Today it is around 16%.
Nice try, thanks for playing. Radio billing is up, satellite has less than a 0.3 share nationally and there are issues, but these are not among them.
>
>
>
> [And, newspapers are having difficulty attracting younger
> > readers. The average age of newspaper readers is getting
> > older -- fast.]
>
>
> So then, radio and newspapers DO have something in common.
No, they dont.
Radio's cume in 1975: 95% of the population 12+
Radio's cume in 2005: 94.2% of the same group.
Persons Using radio average was around 16%. Today it is around 16%.
Nice try, thanks for playing. Radio billing is up, satellite has less than a 0.3 share nationally and there are issues, but these are not among them.
>