97.1
You're right in that the traditional midwestern industrial-type markets like Detroit, Pittsburgh, Milwaukee, Cleveland, Cincinnati, etc., will have higher Oldies shares and other more transient and somewhat younger markets will not.
Nashville's somewhere between these two situations. All I can comment on is what I've heard on 97.1 and that has been very ordinary, average radio. Not terrible but not great. They do OK radio on a good day and some mediocre radio some other days- not drastically different than most Oldies stations in America today.
>
> I have to say the music on Oldies 97 is a vast improvement
> from 96.3 The imaging, etc. is not a lot different
> technically
> from 96. I don't think they have spent anywhere close to
> what
> SCC did on marketing, etc. That being said, the newness
> and spike from the May flip has worn off and the numbers
> are down to where Oldies, as a format, was headed in this
> market anyway. Plus, some of the numbers have gone to Jack.
>
> But, I think the Oldies format was destined to decrease here
>
> quicker than markets with an older skewing demo like er we
> say Detroit or Pittsburgh!!! Had to get you going on the
> Detroit thing.
>
> As for consultants, that's another discussion.
>