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Oldies Radio Is Dead. Get Over It.

S

Steve

Oldies aficianados better go burn their 45s to CD...cause Classic Rock is the new oldies. I read the posts here from the 'outraged' minority....and laugh.

Doo-wop? Been dead since the Beatles hit. The people that lament the death of CBS-FM and WJMK are the same people that were crying about the Oldies shift to 60's and 70's. Well, guess what, kids. The "Real Oldies" Oldies geeks often refer to as the heart of the 'true' Oldies format aren't relevant, or in many cases, even recognizable to anyone under, say....50. Think McDonalds gives a damn about selling senior citizens coffee and playing bingo? Nice extra income, but Happy Meals are their guarantee for future earnings. Same with radio. Gotta go where the money and the interest lies. How many people burn CD's and listen to I-pods with elevator music (sorry, Beautiful Music) on them? Didn't think so.

Is there an audience for the Oldies Format still? Yes. Is there money to be made in the format? Again, yes. Is Lawrence Welk still viable and profitable to his company, and to the PBS stations airing the show? Yes. Is there enough interest to sustain the show in the competitive marketplace? Not a chance. Just Like Welk's EZ listening music, Oldies is fading away. You can fight it, but it'll still happen. And the fact that you still buy things doesn't matter to radio advertisers. Why not? Cause you'll buy what you want, without regard to advertising...just like you listen to what you like (songs from 30, 40, and 50 years ago) without regard to current trends.

The question being asked is, will Oldies listeners come back to radio? Sure they will. (Former) Oldies listeners will continue to listen...just not to Oldies. They won't come back to Oldies....cause Oldies isn't going to be an option.

The 'average' listener (not the 50 people that grumble on these boards) will eventually find another station to listen to. No one outside the business particularly cares. Formats come and go. Radio will go on.
 
The death of radio is not going to happen as fast from
the older population dying as the younger population
that does not listen to radio AT ALL. Zero. Those 25 and
under who care about listening to it are about as many
as those listening to Welk. It'll be interesting to hear
radio in 10 years. No one under 35 will be listening and
all the "Old People" will be listening to 90's music
as Oldies! Not gonna happen. There will be lots of Talk stations!
Like MTV, radio won't be playing music and record companies
won't be promoting songs on radio!

Like the major three networks and local news.

Glad I don't own stock in broadcasting companies.

Is this what you are saying?
 
Thank you for your input.

Im 17 and I love oldies. I know many of my peers who like oldies as the 2nd choice when flipping around the dial.

Im going to be laughing in 10 years when your bitching about the loss of your classic rock stations. <P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.115.5:8010
Oldies Board co-moderator</P>
 
> Thank you for your input.
>
> Im 17 and I love oldies. I know many of my peers who like
> oldies as the 2nd choice when flipping around the dial.
>
> Im going to be laughing in 10 years when your bitching about
> the loss of your classic rock stations.
>
Two points of order, Thomas.

1. As i pointed out, Oldies is still viable....just not as a mainstream money-maker. I have a button set there myself. But your oldies are not the oldies of the previous generation. Nor are most 17 year olds moaning about the loss of Doo-wop and Spanky and Our Gang songs as key elements in their lives. Sorry, sir...still stand by my statement there.

2. It'll take about 20 years for Classic rock to die...same as it takes for boomers and post-boomers to become no longer viable as key demographics. You'll be 37. Will you still be listening to Maroon 5? 3 Doors Down? Nickleback? System of a Down? Britney? Xtina? Gwen Stefani? The Killers? Modest Mouse?

Nah...They won't be around...they'll take the money and run. You'll be bitching about the loss of Classic Rock then, too. But by that time, maybe Radio itself will be dead...or reinvented once again.

Thank you for your input.
 
classic rock not that far behind

If "oldies radio is dead" as you claim, it won't take another 20 years for the same to happen to Classic Rock. The Classic Rock demo is not much younger than oldies is today (both, actually targeting around listeners from the early 40s to mid 50s).

>
> 2. It'll take about 20 years for Classic rock to die...same
> as it takes for boomers and post-boomers to become no longer
> viable as key demographics. You'll be 37. Will you still be
> listening to Maroon 5? 3 Doors Down? Nickleback? System of a
> Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> Mouse?
>
> Nah...They won't be around...they'll take the money and run.
> You'll be bitching about the loss of Classic Rock then, too.
> But by that time, maybe Radio itself will be dead...or
> reinvented once again.
>
> Thank you for your input.
>
 
Re: classic rock not that far behind

> If "oldies radio is dead" as you claim, it won't take
> another 20 years for the same to happen to Classic Rock.
> The Classic Rock demo is not much younger than oldies is
> today (both, actually targeting around listeners from the
> early 40s to mid 50s).

Spoken like a die-hard Oldies backer.

Actually, the demo is 25-54, with a core of 34-54 men. Mid 50's listeners today are close to being irrelevant even in the Classic Rock format. My first winner to see Tom Petty this weekend was 20.

20 years from now, SHE'll still be in the demo.


>
> >
> > 2. It'll take about 20 years for Classic rock to
> die...same
> > as it takes for boomers and post-boomers to become no
> longer
> > viable as key demographics. You'll be 37. Will you still
> be
> > listening to Maroon 5? 3 Doors Down? Nickleback? System of
> a
> > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > Mouse?
> >
> > Nah...They won't be around...they'll take the money and
> run.
> > You'll be bitching about the loss of Classic Rock then,
> too.
> > But by that time, maybe Radio itself will be dead...or
> > reinvented once again.
> >
> > Thank you for your input.
> >
>
 
Re: classic rock not that far behind

It'll be a little easier to keep moving the Classic Rock clock forward. Tom Petty's 1989 work can be classic rock 10 years from now, and it's not going to be that much of a stretch to eliminate the 70s.

> > If "oldies radio is dead" as you claim, it won't take
> > another 20 years for the same to happen to Classic Rock.
> > The Classic Rock demo is not much younger than oldies is
> > today (both, actually targeting around listeners from the
> > early 40s to mid 50s).
>
> Spoken like a die-hard Oldies backer.
>
> Actually, the demo is 25-54, with a core of 34-54 men. Mid
> 50's listeners today are close to being irrelevant even in
> the Classic Rock format. My first winner to see Tom Petty
> this weekend was 20.
>
> 20 years from now, SHE'll still be in the demo.
>
>
> >
> > >
> > > 2. It'll take about 20 years for Classic rock to
> > die...same
> > > as it takes for boomers and post-boomers to become no
> > longer
> > > viable as key demographics. You'll be 37. Will you still
>
> > be
> > > listening to Maroon 5? 3 Doors Down? Nickleback? System
> of
> > a
> > > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > > Mouse?
> > >
> > > Nah...They won't be around...they'll take the money and
> > run.
> > > You'll be bitching about the loss of Classic Rock then,
> > too.
> > > But by that time, maybe Radio itself will be dead...or
> > > reinvented once again.
> > >
> > > Thank you for your input.
> > >
> >
>
<P ID="signature">______________
"You can't say 'moron' on the radio, you can only say 'moron' on television"...FCC official on an episode of "The Fairly Oddparents" which my son watches</P>
 
The Only Reason Why Oldies Radio is Dying...

...is because of the target demos aging and advertisers not being interested in anyone 55 and above. Radio companies will start losing money. It seems that the advertisers have more power than the company them selves, kind of. People that are 50, 60, maybe even older will still love the music from their own generation. Oldies itself isn't dying, oldies radio is. I don't know why adverisers aren't interested in people over 55. Probably because they are listening a little less, but a lot of people over 55 still work and live normal lives, as normal as a 30 or 40 year old.<P ID="signature">______________
Kevin</P>
 
Re: classic rock not that far behind

> If "oldies radio is dead" as you claim, it won't take
> another 20 years for the same to happen to Classic Rock.
> The Classic Rock demo is not much younger than oldies is
> today (both, actually targeting around listeners from the
> early 40s to mid 50s).

Agreed. Classic Rock radio will be in the decline in the next few years. On another note, the lost of a lot of oldies stations seemed to happen real quick.


> > 2. It'll take about 20 years for Classic rock to
> die...same
> > as it takes for boomers and post-boomers to become no
> longer
> > viable as key demographics. You'll be 37. Will you still
> be
> > listening to Maroon 5? 3 Doors Down? Nickleback? System of
> a
> > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > Mouse?
> >
> > Nah...They won't be around...they'll take the money and
> run.
> > You'll be bitching about the loss of Classic Rock then,
> too.
> > But by that time, maybe Radio itself will be dead...or
> > reinvented once again.
> >
> > Thank you for your input.
> >
>
<P ID="signature">______________
Kevin</P>
 
Re: classic rock not that far behind

> > If "oldies radio is dead" as you claim, it won't take
> > another 20 years for the same to happen to Classic Rock.
> > The Classic Rock demo is not much younger than oldies is
> > today (both, actually targeting around listeners from the
> > early 40s to mid 50s).
>
> Agreed. Classic Rock radio will be in the decline in the
> next few years. On another note, the lost of a lot of oldies
> stations seemed to happen real quick.
>
>
May I third that. A few heritage Classic Rock stations have already flipped.
> > > 2. It'll take about 20 years for Classic rock to
> > die...same
> > > as it takes for boomers and post-boomers to become no
> > longer
> > > viable as key demographics. You'll be 37. Will you still
>
> > be
> > > listening to Maroon 5? 3 Doors Down? Nickleback? System
> of
> > a
> > > Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> > > Mouse?
> > >
> > > Nah...They won't be around...they'll take the money and
> > run.
> > > You'll be bitching about the loss of Classic Rock then,
> > too.
> > > But by that time, maybe Radio itself will be dead...or
> > > reinvented once again.
> > >
> > > Thank you for your input.
> > >
> >
>
 
> Thank you for your input.
>
> Im 17 and I love oldies. I know many of my peers who like
> oldies as the 2nd choice when flipping around the dial.
>
> Im going to be laughing in 10 years when your bitching about
> the loss of your classic rock stations.


I'm 16 and have listened to oldies for the longest time. Many stations around these parts have flipped formats to Oldies. Let's just wait and see....
>
 
> Two points of order, Thomas.
>
> 1. As i pointed out, Oldies is still viable....just not as a
> mainstream money-maker. I have a button set there myself.
> But your oldies are not the oldies of the previous
> generation. Nor are most 17 year olds moaning about the loss
> of Doo-wop and Spanky and Our Gang songs as key elements in
> their lives. Sorry, sir...still stand by my statement there.

The only key elements for my generation are drugs, alcohol, and self mutilation. I was never a big fan of Spanky & Our Gang - but the doo wops really are a part of my life. Nothing (to me at least) is as moving as Willie, Pookie, or Fred Parris on the vocals.

> 2. It'll take about 20 years for Classic rock to die...same
> as it takes for boomers and post-boomers to become no longer
> viable as key demographics. You'll be 37. Will you still be
> listening to Maroon 5? 3 Doors Down? Nickleback? System of a
> Down? Britney? Xtina? Gwen Stefani? The Killers? Modest
> Mouse?

With the exception of Maroon 5, thoes other people suck. I dont listen to new music and have no desire to.

> Nah...They won't be around...they'll take the money and run.
> You'll be bitching about the loss of Classic Rock then, too.
> But by that time, maybe Radio itself will be dead...or
> reinvented once again.
>
> Thank you for your input.

Radio will only be relevant if this self imposed myopia is removed. A new generation needs to take cues from Ron Jacobs and Rick Sklar on how do do creative radio in all formats.

Remember, everything old is new again.....
<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.115.5:8010
Oldies Board co-moderator</P>
 
Re: The Only Reason Why Oldies Radio is Dying...

You're correct.

The only reason Oldies radio is dying is because the demos are aging out. There are a few secondary reasons that others can cite, but this is the only reason that actually matters.

Too many people, both in and out of the business, overlook the fact that radio companies exist to make money. It's that simple. Those of us who work within those companies may well want to entertain, inform and serve listeners [I certainly do]. News-hound reporters love doing the news, commercial producers love the alchemy of making spots, even Sales Gerbils love to sell. Each individual has his own motive for working in radio; however, the COMPANY has only one...to make money. Period.

Money doesn't come from the listeners [not directly, that is]; it comes from the advertisers. The bigger the market, the more of that ad money comes from agencies. While individual advertisers often make emotional buys based on format, stationality, a buddy who works at the station; agencies buy strictly by the numbers. Agencies buy X number of spots Y stations deep according to Z target demos. It's a very scientific, analytical process.

Before I get to this next part, consider the old adage that "in radio, perception is 100% of reality." If your listeners believe you're tall and good-looking, then you are -- even if, in real life, you look like Ernest Borgnine's own li'l Mini Me. They think the Midday gal is hot because her whiskey-voice sounds hot. Something is true if and because enough people BELIEVE it is true.

The perception is still widely held among advertisers, especially agencies, that listeners 55+ don't matter. They might as well fall off the face of the earth on their 55th birthday. Age 54 and 364 days equals viable consumer, but age 55 and 0 days equals zero. **What a difference a day makes.**

It's not the perception that 55+ has no money; 55+ is larger and has more disposable income that ever. It's the perception that the buying habits of 55+ aren't pliable. By age 55, advertisers assume [and believe they have statistical evidence to corroborate] that one is too set into buying habits to make any difference.

While you may think that this perception is just the residue of old white guys with money who have controlled the ad game for too long, consider this: When I was in college just ten years ago, taking many a Marketing class, this perception was taught as fact. Moreover, one of our current interns is Marketing major at a very well-respected university in the Midwest and they're still teaching this as gospel to her and her contemporaries. This perception is not going away anytime soon.

The radio death of Oldies is the result of that perpetuated perception.

I know, that's a very long-winded explanation of why your simple reason is correct.
 
> Oldies aficianados better go burn their 45s to CD...cause
> Classic Rock is the new oldies. I read the posts here from
> the 'outraged' minority....and laugh.
>
> Doo-wop? Been dead since the Beatles hit. The people that
> lament the death of CBS-FM and WJMK are the same people that
> were crying about the Oldies shift to 60's and 70's. Well,
> guess what, kids. The "Real Oldies" Oldies geeks often refer
> to as the heart of the 'true' Oldies format aren't relevant,
> or in many cases, even recognizable to anyone under,
> say....50. Think McDonalds gives a damn about selling senior
> citizens coffee and playing bingo? Nice extra income, but
> Happy Meals are their guarantee for future earnings. Same
> with radio. Gotta go where the money and the interest lies.
> How many people burn CD's and listen to I-pods with elevator
> music (sorry, Beautiful Music) on them? Didn't think so.
>
> Is there an audience for the Oldies Format still? Yes. Is
> there money to be made in the format? Again, yes. Is
> Lawrence Welk still viable and profitable to his company,
> and to the PBS stations airing the show? Yes. Is there
> enough interest to sustain the show in the competitive
> marketplace? Not a chance. Just Like Welk's EZ listening
> music, Oldies is fading away. You can fight it, but it'll
> still happen. And the fact that you still buy things doesn't
> matter to radio advertisers. Why not? Cause you'll buy what
> you want, without regard to advertising...just like you
> listen to what you like (songs from 30, 40, and 50 years
> ago) without regard to current trends.
>
> The question being asked is, will Oldies listeners come back
> to radio? Sure they will. (Former) Oldies listeners will
> continue to listen...just not to Oldies. They won't come
> back to Oldies....cause Oldies isn't going to be an option.
>
>
> The 'average' listener (not the 50 people that grumble on
> these boards) will eventually find another station to listen
> to. No one outside the business particularly cares. Formats
> come and go. Radio will go on.

O.K. tiny( you're name fits you're mentality).
1. Love us or hate us baby boomers are STILL the largest segment of the population with the most money to spend.( willing to bet you are a gen xer yuppie).
2. Unlike the crap they have been calling misic since circa 82 ( the MTV generation) our generation is passionate about our music ( to compare Kobain to Morrison is a joke at the least more likely a travesty).
3. I know plenty of gen yers ( my 2 daughters being among them) who love 50s and 60s music cause today's music sucks... their personal favorite being the white album.
4. We still buy things!!!! Believe it or not, maybe not clearisil anymore but viagra..... oh yes. We still buy new cars( ever wonder why all those car commercials have 60s and 70s songs in them). We don't "hangout" at Mcdonalds anymore, but try the local golf course or health club. etc... etc...
5. Name me one just one jock today who can hold a candle to Imus, Lujack, Landecker, Biondi, Mcloud... the list goes on. Stern does not count... to call him a jock would be a joke. he makes his living talking about genitals( which for some reason turns you gen xers on)
6.ummmm who played the half-time show at the superbowl last year and knocked em dead??? Without a wardrobe malfucntion!!
7. Think the "adult stanards" format is dead? Go to R&R online and check some ratings. WOKY in Milwaukee is a good example.
8. "Thats all the time we have for animal stories boys and girls"... and I will bet my 65 mustang you have no idea who I just quoted.
p.s. you're little "jack" format is just a flash in the pan and will be gone in 2 years.
 
> > Oldies aficianados better go burn their 45s to CD...cause
> > Classic Rock is the new oldies. I read the posts here from
>
> > the 'outraged' minority....and laugh.
> >
> > Doo-wop? Been dead since the Beatles hit. The people that
> > lament the death of CBS-FM and WJMK are the same people
> that
> > were crying about the Oldies shift to 60's and 70's. Well,
>
> > guess what, kids. The "Real Oldies" Oldies geeks often
> refer
> > to as the heart of the 'true' Oldies format aren't
> relevant,
> > or in many cases, even recognizable to anyone under,
> > say....50. Think McDonalds gives a damn about selling
> senior
> > citizens coffee and playing bingo? Nice extra income, but
> > Happy Meals are their guarantee for future earnings. Same
> > with radio. Gotta go where the money and the interest
> lies.
> > How many people burn CD's and listen to I-pods with
> elevator
> > music (sorry, Beautiful Music) on them? Didn't think so.
> >
> > Is there an audience for the Oldies Format still? Yes. Is
> > there money to be made in the format? Again, yes. Is
> > Lawrence Welk still viable and profitable to his company,
> > and to the PBS stations airing the show? Yes. Is there
> > enough interest to sustain the show in the competitive
> > marketplace? Not a chance. Just Like Welk's EZ listening
> > music, Oldies is fading away. You can fight it, but it'll
> > still happen. And the fact that you still buy things
> doesn't
> > matter to radio advertisers. Why not? Cause you'll buy
> what
> > you want, without regard to advertising...just like you
> > listen to what you like (songs from 30, 40, and 50 years
> > ago) without regard to current trends.
> >
> > The question being asked is, will Oldies listeners come
> back
> > to radio? Sure they will. (Former) Oldies listeners will
> > continue to listen...just not to Oldies. They won't come
> > back to Oldies....cause Oldies isn't going to be an
> option.
> >
> >
> > The 'average' listener (not the 50 people that grumble on
> > these boards) will eventually find another station to
> listen
> > to. No one outside the business particularly cares.
> Formats
> > come and go. Radio will go on.
>
> O.K. tiny( you're name fits you're mentality).
> 1. Love us or hate us baby boomers are STILL the largest
> segment of the population with the most money to spend.(
> willing to bet you are a gen xer yuppie).
> 2. Unlike the crap they have been calling misic since circa
> 82 ( the MTV generation) our generation is passionate about
> our music ( to compare Kobain to Morrison is a joke at the
> least more likely a travesty).
> 3. I know plenty of gen yers ( my 2 daughters being among
> them) who love 50s and 60s music cause today's music
> sucks... their personal favorite being the white album.
> 4. We still buy things!!!! Believe it or not, maybe not
> clearisil anymore but viagra..... oh yes. We still buy new
> cars( ever wonder why all those car commercials have 60s and
> 70s songs in them). We don't "hangout" at Mcdonalds anymore,
> but try the local golf course or health club. etc... etc...
> 5. Name me one just one jock today who can hold a candle to
> Imus, Lujack, Landecker, Biondi, Mcloud... the list goes on.
> Stern does not count... to call him a jock would be a joke.
> he makes his living talking about genitals( which for some
> reason turns you gen xers on)
> 6.ummmm who played the half-time show at the superbowl last
> year and knocked em dead??? Without a wardrobe malfucntion!!
>
> 7. Think the "adult stanards" format is dead? Go to R&R
> online and check some ratings. WOKY in Milwaukee is a good
> example.
> 8. "Thats all the time we have for animal stories boys and
> girls"... and I will bet my 65 mustang you have no idea who
> I just quoted.
>>
. . . but those of us who listen to Chicago radio do!!
>>
> p.s. you're little "jack" format is just a flash in the pan
> and will be gone in 2 years.
>
 
Re: classic rock not that far behind

> It'll be a little easier to keep moving the Classic Rock
> clock forward. Tom Petty's 1989 work can be classic rock 10
> years from now, and it's not going to be that much of a
> stretch to eliminate the 70s.

Not so sure about that. How much 80s music that's relevant to that audience can be added that isn't already part of the format? I can't see Classic Rockers adding much by hair bands like Bon Jovi or Dokken.
 
Yes, there were stations that "were too hip for the room," back then. And yes, there were a great many DJ's who could get annoying. But there were also many legendary stations that staffed with Geniune TALENT and entertainers who were just as good to listen to as the music they played 'round the clock. Even if you didn't like one particular song, you knew you'd like the next one, or the jock would say something worth listening to. Nowadays the Casey Casem's, Cousin' Brucies etc are all being "eased out" to make room for a generation of young listeners/talent that has no manners, blames everything on everybody else, has no work ethic and wants it all right now. If they can't download their latest "dribbling wee-wees" CD onto their stupid ipods in 2 seconds, it's a "catastrophy." AWWW POOR BABIES!!!!!

We used to laugh at hearing "Kroger Radio" in their stores. NOW, it sounds better than half of the radio stations out there. What passes for "personality"
on both TV and radio is some loser trying to cram the word "ass" into every sentence. (Yeah, that takes a lot of real "TALENT") And FORGET about reliable news or weather coverage. If a tornado is bearing down on your city, you'll hear some voice-tracked "tool" with a nasaly wimpy voice telling you "heeeyyyy.....it's a great day for the beach." Most of the dweebs on the air couldn't get through a newscast........even the jocks could do THAT when called for in an emergency back then. Some of our young braintrust can barely read!

Yes, we've made great progress. You can't convince me that one of these major companies didn't BRIBE...I'll say it again....BRIBE the right people in Washington into allowing one owner to control 5-6-7 radio stations in ONE market. Oh, they'll deny it to their dying day, but how is THIS "better serving
us?!" With a medium that has been systematically killed? No wonder people are going to internet.........what's left these days? Lifeless IPOD POO POO on a once-great 100KW station!!! Between the no-talent/no dues-paying hacks who can't perform live (ASHLEE SIMPSON) who pass for "great talent" and the idiots who love them in positions of radio management...........no wonder radio is in trouble.

MY, what progress we've made!!!! As much as we love to talk about equal rights for females.....our media now bombards us with the message that to become "great," all you've gotta do is show your (BLEEP) on TV or "leak out" a video of you having sex!! As much as we love to talk a great game about "serving the public," we have stations on
autopilot with a crappy-computer voice telling us about tornadoes...IF IT EVEN COMES ON AT ALL!!!! Instead of people who cared about our radio markets and busted their butts to sound great EVERY DAY, we have little brats running IPODS
who think that everybody over 45 automatically starts shopping around for
an "old folks home." This is NOT the same "generation gap" we faced years ago.
Respect is DEAD when it comes to our schools and discipline in the home...............so we may as well finish killing off media as we knew it too!!!! If you don't believe me, take a good look around.....It's in the news everyday.....once they get past the latest "Paris Hilton" story
 
correct, plus this

And the challenge here is that while, yes, 50+ has beaucoup bucks to spend,
it's just not sexy to the 30 yr old at the agency (or selling the format for the station), so why put time and effort into it?

That may sound very simplistic to some, but I bet a vote of PDs' hands around the country will bear that out as very true.

And that is how our business is being run these days.


>
> It's not the perception that 55+ has no money; 55+ is larger
> and has more disposable income that ever. It's the
> perception that the buying habits of 55+ aren't pliable.
> By age 55, advertisers assume [and believe they have
> statistical evidence to corroborate] that one is too set
> into buying habits to make any difference.
>
> While you may think that this perception is just the residue
> of old white guys with money who have controlled the ad game
> for too long, consider this: When I was in college just
> ten years ago, taking many a Marketing class, this
> perception was taught as fact. Moreover, one of our
> current interns is Marketing major at a very well-respected
> university in the Midwest and they're still teaching this as
> gospel to her and her contemporaries. This perception is
> not going away anytime soon.
>
> The radio death of Oldies is the result of that perpetuated
> perception.
>
> I know, that's a very long-winded explanation of why your
> simple reason is correct.
>
 
where Oldies goes

Let's hope the mid-to-smaller size operators this task falls to doesn't forget
just that.

>
> Radio will only be relevant if this self imposed myopia is
> removed. A new generation needs to take cues from Ron Jacobs
> and Rick Sklar on how do do creative radio in all formats.
>
> Remember, everything old is new again.....
>
 
classic rock

but much of this has happened in a JACK frenzy (why Oldies seems to be falling so fast). Let's hope a less is learned from this radio lemming behavior.
>
> Agreed. Classic Rock radio will be in the decline in the
> next few years. On another note, the lost of a lot of oldies
> stations seemed to happen real quick.
>
 
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