"OLDIES THAT AREN'T OLD, BECAUSE THEY HAVEN'T BEEN PLAYED TO DEATH"

[jakej]

I've got a new format I can't get on the air that blends oldies with classic rock and alternative, and you can read all about it over on the Columbus board (topic title "For people who don't like radio"). If you have any reaction to it, I would appreciate your posting it over there and not here. Thanks!

 

[jrjaj]

Amen to the above! I was a small part of the reniassance of WKBW, Buffalo(now WWKB). From 2003-2006, we ran a similar format with 50's, 60's, and some early 70's music. KB was a "dead, waste of signal, anyway, and the expectations were low enough that management stayed out of our hair. In addtion to classic KB personalities(Dan Neaverth, Sandy Beach, Stee Mitchell, Hank Nevins, Jack Armstrong, and Joey Reynolds(overight talk), we were able to play everything from the Rhytm and Blues, from the 50's to the psychidelic area of the late 60's and early 70's, along with the "bublegum and novelty songs" of that era. We brought back some of the old jingles, and we had image liners which contained old commercial clips and air checks of the personalities, as they sounded in their heyday! Plus we were able to play, what I called, "Forgotten Favorites", songs that maybe didn't score well nationally, but resonated with our listeners. In that sense too, we wer able to play Canadian hits, and local hits, by area artists.

How many times can you play, for example, "Runaround Sue", before it wears thin!

The format forced changes in both the current oldies FM, at the time, WHTT, as well as the standards station, WECK. Both stations eventually dropped those formats for others, and they have scored lower, in the ratings,ever since!

It's worth a try, in any market!

Had this been promoted more by Entercom, I think we would have been able to have been a more significant presence in the market. We had great response from listeners, both in the area, and along the East Coast and Canada.

The format affected the current oldies FM, at the time, WHTT. They began to shift away from the 50's N

 

[Oldbones]

I was a small part of the reniassance of WKBW, Buffalo(now WWKB). From 2003-2006, we ran a similar format with 50's, 60's, and some early 70's music. KB was a "dead, waste of signal, anyway, and the expectations were low enough that management stayed out of our hair.

The format forced changes in both the current oldies FM, at the time, WHTT, as well as the standards station, WECK. Both stations eventually dropped those formats for others, and they have scored lower, in the ratings,ever since!

It's worth a try, in any market!

Had this been promoted more by Entercom, I think we would have been able to have been a more significant presence in the market. We had great response from listeners, both in the area, and along the East Coast and Canada.

The format affected the current oldies FM, at the time, WHTT. They began to shift away from the 50's N

It was a nice try, but did anyone really think oldies on AM was gonna work in the 21st century? WSAI did a much better job of it, and they bombed too. It's easy to say that if it was promoted it would have been a success, but the fact is that KB squandered its heritage long ago. Maybe you should have gotten the sales dept. on board...hearing nothing but dollar-a-holler spots for tribal smokeshops makes you sound bush-league.

I think you're stretching it to claim that a 1-share station had any effect at all on the competition. WHTT would have dropped pre-British invasion songs KB or no KB...it was a nationwide trend that had begun in the mid-late 90s.

Interesting that the station is currently pulling its best numbers in years doing another format that hasn't exactly set the world on fire.

 

[jakej]

Oldbones, have you read my posts over on the Columbus board as to what I'm specifically proposing? I think you'd have to agree that it's a brand new way of presenting oldies that's never been tried before, and I sure would appreciate the thoughts of yours and other 50's/60's Oldies forum fans as to how well (or not well) you think my approach would work. Just PLEASE post those thoughts over there and not here, okay?!!! My "For People Who Don't Like Radio" topic has been rather quiet lately, and if you and Mr. Jarrett and others can help get some new life pumped into it, that'd be great.