I would be willing to bet that there are well over a thousand radio stations in the United States that would move to Niagara Falls in a heartbeat if only they could.
Not so sure about "over a thousand." Maybe a few dozen.
What more could a broadcaster want than to serve the number one tourist attraction in North America? Millions of visitors show up every year with big bucks to spend. And no radio station makes any significant revenue from all those shops that cater to the tourists--not to mention hotels and casinos.
This won't make the Chamber of Commerce folks very happy, but last time I drove through downtown Niagara Falls USA, it was pretty dismal. And that was on a beautiful early Summer day when the sun was shining. The City of Niagara Falls is a dump. Sorry.
Driving north on the 190, you're greeted with the pungent aroma of who knows what kind of toxic fumes from any number of chemical and refining plants in Tonawanda. You'd think I'd be partial to this, considering my wonderful gig subjects me to the fragrance of naptha, paint thinner, sealer and other noxious chemicals that stimulate my olfactory senses.
Cross Grand Island and get to the top of the north Grand Island bridge, look left and see the glorious panorama of Niagara Falls USA... chemical plants, Mount Trashmore and other trendy tourist atttractions... oh, and there's that Native American patch of land that holds the casino... the gem of Niagara. And what's that in the distance? THAT, behind the mist, would be Niagara Falls, Ontario. Where the real tourists go to spend their money. C-eh?-N-eh?-D-eh?
Downtown Niagara Falls USA gets worse when you consider who's milling around. Then there's the Tony Soprano side of Niagara county that surfaces from time to time. Not a pleasant environment for doing business on the up and up. I don't dispute the point that WJJL should abandon West Seneca, but I'd give them some lattitude... North Tonawanda? Wheatfield, maybe?
It's ridiculous to let all those ad dollars get spent on print while the station licensed to Niagara Falls is just a computer in West Seneca, and they sell next to nothing anywhere.
Revenue would be better if WJJL served Niagara county and maybe the toney, populated Northtowns of Erie county.
The suggestion that Dick Greene of WLVL buy WJJL and run it as a Niagara county combo makes sense, possibly co-locating both WLVL and WJJL in Pendleton, diplexing 1340 and 1440 on one antenna with a signal that covered Niagara county and the Northtowns.
Take WJJL Standards-Oldies, change the call letters to WNIA ("Niagara") and let WLVL do the local news-talk-sports thing, supplementing WNIA with local newscasts in morning and afternoon drive. Synergy, eh? (Hell, hire Mike Melody and Tom Thomas and let them puke, if for nothing more than image and voice-tracking.)
Both formats would hit 50+, but there's plenty of money to be harvested from those fields, which aren't being cultivated by any Buffalo stations. The current owners of WJJL are either oblivious to the issues or a couple of blokes who suffer from testa dura syndrome.
My buck tree eighty.