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Oldies "work" in PA. Why not Atlanta?
- Thread starter bnaivar
- Start date
atlantaboy said:
Which is how I approach current music. CHR gives you only a piece of the picture.
As many of you know by now, I am a GenXer, mid-40s, who never got into grunge. My listening "core" is music from the 80s and the second half of the 1970s, including the alternative of that era, although I do like 60s (although I hate all Motown except for Stevie Wonder and Diana Ross), 50s, and 40s.
I will say this: The pop music of the last 3-5 years is better than most of what came out in the 90s and 00s.
Most of my 90s favorites are country from that golden era of that genre.
I will say this: The pop music of the last 3-5 years is better than most of what came out in the 90s and 00s.
Most of my 90s favorites are country from that golden era of that genre.
atlantaboy said:
I don't know what passes for Top-40 today and didn't make that comparison. I said I compared the old Top-40 to today's CHR. It seemed to me that was the closest comparison. We didn't have Hot AC or Alternative in the old days and I have no idea what Rhythmic is. We did have crossovers from Disco and Country and a few from spoken word and foreign language but I didn't refer to those genre's in my posts.
landtuna said:
You can't compare 60s-80s Top 40 with today's CHR - because you didn't have Hot AC or Alternative back then, all that audience listened to Top 40, therefore making the "Top 40 Chart" much more musically diverse
The biggest reason today's CHR is so pop/dance saturated is that people that don't like it have the choice to listen to Hot AC, Alternative, Rhythmic, etc. - and keep in mind that in many markets, even large ones, Hot AC has a larger audience than CHR
The bad news is that all the charts and genres have splintered the music audience to a point where songs cease to have the impact they once did. It makes the building of song lists for radio formats more difficult than it used to be, and is part of the reason why there are a lot of current songs and genres that get overlooked on the radio.
I agree with this. Because of all of the splintering, what will Adult Hits/Classic Hits/Classic Rock consist of in 25 or so years? Ok, I think Adult Hits will consist of mostly what is referred to today as Hot AC, as the Adult Hits channels I listen to will throw in a handful of Hot AC hits from the past five years or so to match their 70s to present playlists, but nothing from other formats.TheBigA said:
But for the other two formats, what will they be playing? I mean, could a day exist where Classic Hits stations are playing 50 cent and Eminem into Staind, Fall Out Boy, and Ke$ha? Same issue with Classic Rock- Will the format play a mix of all of the factions or will one subgenre take over? I don't see a station mixing GnR, Metallica, and Disturbed into Fun. and Mumford & Sons, while targeting a demo over the age of 35.
Now, back to the topic at hand- I am confused why the OP used a college station out of Erie to use as a baseline for why Oldies/Classic Hits should be successful in Atlanta. Wouldn't using WOGL out of Philadelphia be a more relevant means of comparison? A commercial station out of a top 10 market makes more sense than the example given.
Second, I strongly believed Wild would flip to a Classic or Adult Hits station, as both formats have been rolled out by CC in recent years with much (ratings, at least) success. I was wrong, but at least CC flipped Wild to fill a legitimate hole in the market, but now it seems there's really no one that's in a position to flip to Classic or Adult Hits. Perhaps Cox can fire up a translator to put B98.5's HD-2 on some sort of FM signal?
Second, I strongly believed Wild would flip to a Classic or Adult Hits station, as both formats have been rolled out by CC in recent years with much (ratings, at least) success. I was wrong, but at least CC flipped Wild to fill a legitimate hole in the market, but now it seems there's really no one that's in a position to flip to Classic or Adult Hits. Perhaps Cox can fire up a translator to put B98.5's HD-2 on some sort of FM signal?
chrocket87 said:
I think you've got Classic Hits and Hot AC. Classic Rock is tricker. It'll probably skew Alternative over the long haul.
The only way I see it is if one of the spoken word FMs (106.7 or 92.9) throws in the towel, Cumulus puts it on one of their translators (anyone got any word on how either of them are doing?), or one of the CHR/Hot ACs finds themselves to be the odd man out. But none of the latter will do that if they're getting a 3-4 share with part of that market.chrocket87 said:
Well, in the beauty pageant numbers, not very well, even for translators. But translators are generally used for value-added buys, so synergy with another station in the cluster is much more important than individual ratings numbers for these stations (I have no idea how either are doing from a sales perspective either, though "Walk" should take some time to get on their feet since this format is brand spankin' new in Atlanta and only exists in a few other markets nationwide). Perhaps they can combo sell Classic Hits with AN 106.7, though I've never heard of translators being combo sold with news formats.jabba17 said:
Q100/20 at 97.9 is holding at a 0.3 and 98.9 The Walk has dropped to a 0.1. Cumulus really needs to re-launch Classic Hits on one of them. Give it a shot!jabba17 said:
Unless they are getting package sales with Q100 and Q100/20....Journey was pulling a larger share than Q100/20. 98.9 The Walk is too soon to tell. Put Journey back on 97.9, or maybe a Jack-type variety hits format. I could see ATL getting a Jack-FM more than a true classic hits station.RadioFreak69 said:
I wonder how many folks on the northeast side are listening to 103.7 Chuck FM...? Chuck centers on the 80s but plays a lot of 70s, some 90s and 00s, and even some new stuff like Gaga and Adele every now and then.
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