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Oldies

G

greatscott1960

Guest
As for oldies I simply load up my cd’s and mp3’s and I think most of us do anyway.
And next is satellite radio.


But I do miss 100.3 not just for their music but for the whole package and that includes jocks. When stations go jukebox to save money, radio is really sad & lonely, just tune weekend radio and you’ll see what I mean.
 
> As for oldies I simply load up my cd’s and mp3’s and I think
> most of us do anyway.
> And next is satellite radio.
>
> But I do miss 100.3 not just for their music but for the
> whole package and that includes jocks. When stations go
> jukebox to save money, radio is really sad & lonely, just
> tune weekend radio and you’ll see what I mean.


can't disagree with ya there. they did have the whole package top to bottom. you'd think somebody wuold pick up where they left off
 
> > As for oldies I simply load up my cd’s and mp3’s and I
> think
> > most of us do anyway.
> > And next is satellite radio.
> >
> > But I do miss 100.3 not just for their music but for the
> > whole package and that includes jocks. When stations go
> > jukebox to save money, radio is really sad & lonely, just
> > tune weekend radio and you’ll see what I mean.
>
>
> can't disagree with ya there. they did have the whole
> package top to bottom. you'd think somebody wuold pick up
> where they left off
>

Totally agree it's not just about the music it's all about station personality & without jocks then no station in the land has any, you may as well just listen to your own cd's.

On my other post some posters say oldies are dead, well by looking at the latest figures i wouldn't say that at all.

Are these the kinda numbers from a dead format?? I THINK NOT!!!

WMQX Oldies - x.x
WSEN Oldies - x.x
WNCT Oldies - x.x
WFLB Oldies - x.x
KODZ Oldies - x.x




--------------------------------------------------------------------------------








BRING THE OLDIES BACK TO ORLANDO ON FM SOON....PLEASE!!!!


<P ID="edit"><FONT class="small">Edited by Shizam on 08/06/05 12:41 PM.</FONT></P>
 
> WMQX Oldies - x.x Greensboro
> WSEN Oldies - x.x Syracuse
> WNCT Oldies - x.x Greenville, NC
> WFLB Oldies - x.x Laurinburg, NC
> KODZ Oldies - x.x Eugene

not the major leagues<P ID="signature">______________
you're not a lawyer, are you?</P><P ID="edit"><FONT class="small">Edited by Shizam on 08/06/05 12:42 PM.</FONT></P>
 
> > WMQX Oldies - 5.8 Greensboro
> > WSEN Oldies - 6.0 Syracuse
> > WNCT Oldies - 4.8 Greenville, NC
> > WFLB Oldies - 7.4 Laurinburg, NC
> > KODZ Oldies - 5.1 Eugene
>
> not the major leagues
>

It doesn't matter, the point is that people are listening to the oldies & the numbers above prove that.

Big players or not these stations are here & are doing well, also cool was doing well between a 3.0 & 4.0...hardly bad numbers..

And also it was always full of commercials so it wasn't selling that bad either.

Look at kluv in dallas numbers around 3.0 - 3.5 & that is a great station

The whole point is that there still is a market for an oldies station & i think it's sad that corporates seem to dump them off & replace them with spanish or jack style stations.
 
Oldies is not dead as a format

I don't believe Oldies is a dead format.

I do, however, strongly believe Oldies programmers' minds are going to have to be more open in regards to evolving musically. The original Oldies model was devised in the mid/late 80s- there isn't a single radio format that has not evolved and adjusted over a period of years to remain relevant and competitivde.

One of our format's challenges is getting past the "oh, that old Oldies station-
all they go after are grayhairs, etc." perception. Sadly, some of that is
deserved, so the bigger question is "what are we going to do to get past that?
A previous couple of posters mentioned the oldies station in Orlando- a number of others (some you mentioned) are staying ahead of the curve, too, plus stations like KQQL/Minn-St Paul, WRIT/Milwaukee, WMJI, WWSW, WOLL/West Palm, KOOL-FM, WRBQ in Tampa and more who have been pro-active with this challenge vs. sitting back and hoping what's always worked will continue to work.

Lastly, I think many of us agree the major companies (Cox, CC, Infinity) will be out of the Oldies business soon and the mid-to-smaller groups (with less Wall Street pressure on them) will be able to operate and evolve Oldies stations.
What will kill this format, regardless of ownership, will be the blinders-on "Get Down Tonight isn't a frickin' oldie" mentality. It's time to grow up and move along.



>
> On my other post some posters say oldies are dead, well by
> looking at the latest figures i wouldn't say that at all.
>
> Are these the kinda numbers from a dead format?? I THINK
> NOT!!!
>
> WMQX Oldies - x.x
> WSEN Oldies - x.x
> WNCT Oldies - x.x
> WFLB Oldies - x.x
> KODZ Oldies - x.x
>
>
>
>
>
--------------------> ------------------------------------------------------------
>
>
>
>
>
>
>
>
>
> BRING THE OLDIES BACK TO ORLANDO ON FM SOON....PLEASE!!!!
>
<P ID="edit"><FONT class="small">Edited by Shizam on 08/06/05 12:42 PM.</FONT></P>
 
you can have numbers and not have a decent revenue. if you are attracting an audience, but not one you can sell, its time to change formats. the amount of commercials you hear can be deceiving. they could be selling them on the cheap, and some spots may be trades (especially in smaller markets). If there is money to be made with any particular format, it will be exploited to the fullest. as oldies cat points out, there are different, evolving approaches to programming oldies. There are urban oldies, classic rock oldies, pop oldies. as music formats continue to splinter, expect that to grow. Oldies is a generic term, although many of us in radio tend to ascribe it to the doo wop 50's, beach style 60's, and disco 70's. different markets also have different demographic and psychographic make-ups in the population. A spanish format is less likely to do well in Asheville, NC and you don't find much country competition in NYC, either.





> It doesn't matter, the point is that people are listening to
> the oldies & the numbers above prove that.
>
> Big players or not these stations are here & are doing well,
> also cool was doing well between a 3.0 & 4.0...hardly bad
> numbers..
>
> And also it was always full of commercials so it wasn't
> selling that bad either.
>
> Look at kluv in dallas numbers around 3.0 - 3.5 & that is a
> great station
>
> The whole point is that there still is a market for an
> oldies station & i think it's sad that corporates seem to
> dump them off & replace them with spanish or jack style
> stations.
>
 
Well, actually it does matter. The stakes are higher and the effect on the big groups' stock prices are more profound.

KLUV in Dallas does not have GREAT numbers- they may be in the low 3's 12+ but 25-54 they're barely in the Top 15 in Dallas. It's 25-54 numbers that drive adult radio today.

That being said, there are stations in "the majors" doing oldies and doing well (as I listed in another post), including WMJI/Cleveland 3WS/Pittsburgh, WRBQ in Tampa, KBSG/Seattle, KOOL-FM/Phoenix, WODS in Boston, WRIT-Milwaukee, KOOL in Minneapolis. It's not like it can't be done. A lot of the problem is you'll only get out of a station what you put into it- many Oldies station operators have their efforts more into CHR, Urban and AC stations (where they believe the REAL money is) and are just sort of getting by with their Oldies operations.
>
> It doesn't matter, the point is that people are listening to
> the oldies & the numbers above prove that.

>
> Look at kluv in dallas numbers around 3.0 - 3.5 & that is a
> great station
>
> The whole point is that there still is a market for an
> oldies station & i think it's sad that corporates seem to
> dump them off & replace them with spanish or jack style
> stations.
>
 
The sad fact about the oldies format (60's)is that the audience is aging past the highly prized 25-54 demo. Outside of that demo, there are few advertising buys, though this is partially a failure of the advertiser, ad agencies and media in the general. Any sales person who has been on the street selling an older demo station will tell you. If you aint selling 25-54, its a tough sell. Many years ago I was the sales manager of a beautiful music FM and have the scars to prove it.

Oldies stations also have another drawback in today's corporate radio environment. To be successful, an Oldies station needs to have personalties, who may be more expensive to hire and who may be a little "higher maintenance" than the suits want to deal with.

Many "Oldies" stations have added '70's to their playlist in an attempt to "broaden the demo". Unfortunately, it takes a great musicologist to understand what artists from the '70's mix well with the '60's. It is fairly common to hear some real "trainwrecks" on these 60's-70's hybrids which I have had the misfortune of hearing. Your experience may vary.

Additionally, some programmers don't seem to understand that the anti-war and protest songs of the late '60's don't mix with the FUN sound of a 60's oldies station, so there are many challenges.....too many, it seems, for many corporate "market managers" to try to overcome, so they are throwing in the oldies towel.

I don't know if a personalities oriented oldies station can survive in many markets anymore. However, I do know that the four years I worked at one was the best four years of my radio career.

I have a suspicion that eventually '60's-oriented oldies will replace some of the MOYL, "Dove", etc. formats in the Florida coastal markets as these stations try to morph younger.

Best to all.
 
And Wods in Boston 4.6 Their mornin guy is Dale Dorman a long time Boston jock.

> > > As for oldies I simply load up my cd’s and mp3’s and I
> > think
> > > most of us do anyway.
> > > And next is satellite radio.
> > >
> > > But I do miss 100.3 not just for their music but for the
>
> > > whole package and that includes jocks. When stations go
> > > jukebox to save money, radio is really sad & lonely,
> just
> > > tune weekend radio and you’ll see what I mean.
> >
> >
> > can't disagree with ya there. they did have the whole
> > package top to bottom. you'd think somebody wuold pick up
> > where they left off
> >
>
> Totally agree it's not just about the music it's all about
> station personality & without jocks then no station in the
> land has any, you may as well just listen to your own cd's.
>
> On my other post some posters say oldies are dead, well by
> looking at the latest figures i wouldn't say that at all.
>
> Are these the kinda numbers from a dead format?? I THINK
> NOT!!!
>
> WMQX Oldies - x.x
> WSEN Oldies - x.x
> WNCT Oldies - x.x
> WFLB Oldies - x.x
> KODZ Oldies - x.x
>
>
>
>
>
--------------------> ------------------------------------------------------------
>
>
>
>
>
>
>
>
>
> BRING THE OLDIES BACK TO ORLANDO ON FM SOON....PLEASE!!!!
>
<P ID="edit"><FONT class="small">Edited by Shizam on 08/06/05 12:41 PM.</FONT></P>
 
> Well, actually it does matter. The stakes are higher and
> the effect on the big groups' stock prices are more
> profound.
>
> KLUV in Dallas does not have GREAT numbers- they may be in
> the low 3's 12+ but 25-54 they're barely in the Top 15 in
> Dallas. It's 25-54 numbers that drive adult radio today.
>
> That being said, there are stations in "the majors" doing
> oldies and doing well (as I listed in another post),
> including WMJI/Cleveland 3WS/Pittsburgh, WRBQ in Tampa,
> KBSG/Seattle, KOOL-FM/Phoenix, WODS in Boston,
> WRIT-Milwaukee, KOOL in Minneapolis. It's not like it can't
> be done. A lot of the problem is you'll only get out of a
> station what you put into it- many Oldies station operators
> have their efforts more into CHR, Urban and AC stations
> (where they believe the REAL money is) and are just sort of
> getting by with their Oldies operations.
> >
> > It doesn't matter, the point is that people are listening
> to
> > the oldies & the numbers above prove that.
>
> >
> > Look at kluv in dallas numbers around 3.0 - 3.5 & that is
> a
> > great station
> >
> > The whole point is that there still is a market for an
> > oldies station & i think it's sad that corporates seem to
> > dump them off & replace them with spanish or jack style
> > stations.
> >
>

Don't forget heritage oldies WMXJ in Miami; they're in the Top 10 12+ and they're a cash cow for their owners! Long live Oldies!
 
Miami Oldies

I'm not sure they belong in the upper-tier of this country's Oldies stationa quite yet.

They have looked good the past couple of books but previous to that spent many years barely in Miami's Top 15. A good, long run like they're on now, the maybe.

>
> Don't forget heritage oldies WMXJ in Miami; they're in the
> Top 10 12+ and they're a cash cow for their owners! Long
> live Oldies!
>
 
> Don't forget heritage oldies WMXJ in Miami; they're in the
> Top 10 12+ and they're a cash cow for their owners! Long
> live Oldies!

Surprised nobody's mentioned KLOU in St. Louis - just outside the Top 5 12+.<P ID="signature">______________


New York City Radio and TV</P>
 
> > Don't forget heritage oldies WMXJ in Miami; they're in the
>
> > Top 10 12+ and they're a cash cow for their owners! Long
> > live Oldies!
>
> Surprised nobody's mentioned KLOU in St. Louis - just
> outside the Top 5 12+.
>

Or KCMO-FM/Kansas City, a station in the top 5.

There are too many oldies stations doing well to call the format dead.
 
On top of that, I'd also add that companies who operate their Oldies stations like the positive assets they can be are usually winners. Those that are run like a secondary format choice are the ones struggling the most.


> KCMO-FM/Kansas City, a station in the top 5.
>
> There are too many oldies stations doing well to call the format dead.
>
 
Re: Oldies is not dead as a format

What about adult standards?

> Lastly, I think many of us agree the major companies (Cox,
> CC, Infinity) will be out of the Oldies business soon and
> the mid-to-smaller groups (with less Wall Street pressure on
> them) will be able to operate and evolve Oldies stations.
> What will kill this format, regardless of ownership, will be
> the blinders-on "Get Down Tonight isn't a frickin' oldie"
> mentality. It's time to grow up and move along.
>
>
>
> >
> > On my other post some posters say oldies are dead, well by
>
> > looking at the latest figures i wouldn't say that at all.
> >
> > Are these the kinda numbers from a dead format?? I THINK
> > NOT!!!
> >
> > WMQX Oldies - x.x
> > WSEN Oldies - x.x
> > WNCT Oldies - x.x
> > WFLB Oldies - x.x
> > KODZ Oldies - x.x
> >
> >
> >
> >
> >
> -------------------->
> ------------------------------------------------------------
>
> >
> >
> >
> >
> >
> >
> >
> >
> >
> > BRING THE OLDIES BACK TO ORLANDO ON FM SOON....PLEASE!!!!
> >
>
 
adult standards?

Get big ratings, lousy sales. There are exceptions, of course, but it (as Oldies is becoming) is not an exciting, sexy format to put on for a 35 yr old GM with
25-30 yr old sellers.


> What about adult standards?
 
ORLANDO OLDIES, chapter 373

Orlando was the FIRST of the major markets in Florida to lose its' Beautiful Music station, WSSP/104.1, when it turned into an I'm-not-sure-exactly-what-Chicken-Smooth-Jazz? Sometime in 90, maybe earlier.

I never will forget seeing the back page of Broadcasting Yearbook, where Katz Media, along with The Research Group trashed #2 ranked WDBO-FM, which ran a Beautiful Music format, around '83, to put on K-92...No replacement for about 2 years, if not more. Way before the 'death sentence' was written for said format.

Orlando has traditionally brought in poor numbers with Standards...That WHOO lasted on 990 as long as it did was a miracle...Even Jacksonville, which does not do traditionally well in 50+ formats, has WKTZ.

Give it up, Oldies is gone for good in Orlando. It's an abnormally young market.
 
Re: ORLANDO OLDIES, chapter 373

>
> Give it up, Oldies is gone for good in Orlando. It's an
> abnormally young market.
>
Orlando has always skewed young, even before the large Hispanic influx of the past twenty years. Not sure why that is. In the early 80s the median age of Orange County was 29 or so.

This is a good point, and one often missed even by people who worked in the market. I remember talking to Harry D. Cup in the 80s about whether a talk station in the Orlando market shouldn't skew younger because of the demos.
He said "No, no, Orlando's an old market." People think that because it's in Florida, it has to be early-bird special country.
 
Re: Oldies, the saying being phased out

There is another oldies station out in Ocala at 92.9 WMFQ. Sometimes they can be picked up here in Orlando. Their website still says Big Oldies 92.9 and some of their sweepers still say that, but I could not help but notice that the jocks are now calling it just Big 92.9. I wonder how much longer they will be playing Little Walkers time machine on Sunday evenings.
 
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