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Oldies?

T

ty_kleinle

I find it hard to believe there are absolutely no oldies stations in either the pocono or lehigh valley market. I don't even count "The Hawk" as classic hits, they sound way more like classic rock rather than classic hits. Besides WOGL out of Philadelphia, are the any other oldies stations around?! What happened to all of them?
 
WOGL is the farthest thing from oldies anymore, also.

The only REAL oldies I can think of are specialty shows like Ned Richards' Doo Wop Sock Hop Saturday afternoons on WGPA. Check that show out. Ultra cool. Rumor has it that Timmer is letting him continue against the new talk format because Richards' has sponsors and the show is doing well.
 
ty_kleinle said:
I find it hard to believe there are absolutely no oldies stations in either the pocono or lehigh valley market. I don't even count "The Hawk" as classic hits, they sound way more like classic rock rather than classic hits. Besides WOGL out of Philadelphia, are the any other oldies stations around?! What happened to all of them?
Click to expand...

Quite simply, the audience grew out of any sellable demographic ad agencies are looking for.

Same reason, the soothing sounds of Glenn Miller isn't heard anymore.

It's 2012! OGL and CBS-FM are what "oldies" needs to be today.
 
It's that way in most markets. Oldies stations have gone the way of Music of Your Life stations. Yesterday's 25-54 audience is now 55 and older. That's why the oldies stations changed music and names. Ya want oldies? Listen to SiriusXM. Their decades channels cover it very well.
 
I'm not talking oldies from the 50s and 60s, I'm talking about oldies-positioned classic hits like WOGL. The Hawk should call themselves classic rock, they play the exact same song as 102.9 MGK. As for a station like WOGL, CBS-FM, even cumulus's "True Oldies" or "Classic Hits" feed somehow they don't exist around the Lehigh Valley and the Poconos. Yet the market like Scranton/Wilkesbarre has WARM 590, Gem 104, and even WYCY.
 
ty_kleinle said:
I'm not talking oldies from the 50s and 60s, I'm talking about oldies-positioned classic hits like WOGL. The Hawk should call themselves classic rock, they play the exact same song as 102.9 MGK. As for a station like WOGL, CBS-FM, even cumulus's "True Oldies" or "Classic Hits" feed somehow they don't exist around the Lehigh Valley and the Poconos. Yet the market like Scranton/Wilkesbarre has WARM 590, Gem 104, and even WYCY.
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You only have 5 FMs in the Valley. B, Cat, and ODE aren't going to change. In fact, before going Classic Hits years ago, ODE was what OGL is today for its time. They changed for a reason. Probably demos were getting too old.

That leaves LEV and Z. 107's signal isn't good enough to be a serious contender in this.
 
Oldies? Try listening on the internet, there are alot of good oldies stations on there and they're free. Try www.oldiesradio1620.com, you can hear alot of the sat. stuff on there on the weekends. I gave up on stations like WSOX and WOGL since they just don't play what I want to hear so I'm on the internet listening.
 
ty_kleinle said:
The Hawk should call themselves classic rock, they play the exact same song as 102.9 MGK.
Click to expand...

The Hawk calls themselves classic hits for positioner/branding purposes only, because the braintrusts (and I use that term loosely...) at Nassau want the 25-54 female share of the pie and for some reason think the terminology and phrase 'classic hits' is the way to get it done. Nassau should coin their own brand phrase, using 'Top 40 Classic Rock' because that's what it really is. Their brands aren't by any means, a 'true' classic hits brand, by today's definition of the term. They play classic rock, but only the songs that everyone knows, no deep cuts, rarely any specialty features, and they play the same songs every 17 1/2 hours on the dot. You can pretty much set your watch to their rotations...
 
I can't get WVLT, as WFUZ from Wilkesbarre interferes. Before WFUZ, it was WQFN on 92.1 which was oldies. Even though it was canned/syndicated through ABC radio, I still enjoyed listening to it. Now all that's left for me to listen to is WOGL and WARM, sometimes WZMF on a clear day. I just wondered why there never was a spot for that station in the lehigh valley (my guess is the LARGE companies CC and Nassau are too money hungry to take the risk to see if the format would work 10 years later)
 
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