WGRR is the market's #2 station. Which makes me wonder, would the market support another oldies FM? That is, if it was done a little different. 60's & 70's and a bit of a deeper mix? Where's there's Gold Star, there's Skyline. Right now they have no competition. What do you think and why?
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Oldies...
- Thread starter 88.9 Miracle
- Start date
In this market we have 100.3, 92.5 94.9 which are essentially oldies stations, and I hear the same songs played on all 3 very often. If 1480 WDJO had an FM translator they would be the oldies station you are currently thinking of or possibly if Hubbard would launch Cincinnati's own The Drive format on 97.3 then they would compete with WGRR.
I consider these stations more of forms of Classic Hits rather than oldies, in terms of format. I am specifically speaking of a 60's-70's formatted oldies FM station.
microbob said:
Yes, I program it for them. Great 108, now WGIO.
greg.hahn said:
I need to be convinced there would be listener support and financial support!
Like the format, but getting advertiser support for an older demo is a tough sell even with a big signal. Younger deejays on an oldies format often sound like idiots, mispronouncing names, calling white groups "motown" acts, having no sense of the history of the music or how to relate it in this new century. Older, experienced deejays often sound old and tired, repeating the some old lines over and over. Automated oldeis formats are just flat and boring. There's pnly a hanful of stations who can afford to do it right including promotions and audience contact. Good luck if you try it.
jry said:
Especially in terms of disposable income. Nothing but boomers with (hopefully) lot$ of money. But would they support such a station?
With all due respect, Bill, if you're thinking of trying to go head-on against WGRR, make sure you know what you're competing against.
It sounds like what you're envisioning is closer to WDJO than WGRR these days. Not that there's anything wrong with aWDJO-type format; WDJO has a decent (albeit older-skewing) following, despite a weak signal. But likemost Oldies stations that have gone "Greatest Hits," WGRR is playing quite a bit of 80's now (mostlypop-rock stuff like Springsteen, REO, Prince, etc). The 60's that still remain are mostly from a select group of artists--nearly all Beatles & later.
If you're thinking of dayparting the Oldies into certain hours on ClassX, personally I think the current WGRR approach of mostly 70's, with some post-Beatles 60's & some 80's rock, would be a better fit with the rest of the CX format, and obviously it does well for commercial stations. However, a more "true Oldies" approach might be better for a non-comm, as older listeners might be more willing to directly support it financially.
It sounds like what you're envisioning is closer to WDJO than WGRR these days. Not that there's anything wrong with aWDJO-type format; WDJO has a decent (albeit older-skewing) following, despite a weak signal. But likemost Oldies stations that have gone "Greatest Hits," WGRR is playing quite a bit of 80's now (mostlypop-rock stuff like Springsteen, REO, Prince, etc). The 60's that still remain are mostly from a select group of artists--nearly all Beatles & later.
If you're thinking of dayparting the Oldies into certain hours on ClassX, personally I think the current WGRR approach of mostly 70's, with some post-Beatles 60's & some 80's rock, would be a better fit with the rest of the CX format, and obviously it does well for commercial stations. However, a more "true Oldies" approach might be better for a non-comm, as older listeners might be more willing to directly support it financially.
Just my opinion -
Like it or not, few advertisers are biting at the 55 plus audience and while I'm sure a 60's/70's approach could bring you cume audience, it won't give you a truly salable one, from the perspective that a commercial station owner would get excited about.
Deep cuts appeal to a largely male "clique" audience. (Why this is, I don't get...it's a guy thing.) Oldies is a female leaned format. You likely won't get the correct balance of listeners by playing such gems as "The Birdman Of Alcatrash" by Strawberry Alarm Clock. (I remember it because I bought the 45, played it once and said "What a piece of Alcatrash"!)
Excuse the bad attempt at humor above.
The oldies format is moving into the 80's because those songs are now over 30 years old and truthfully qualify as the oldies of today's 35 to 49 audience.
Now, Rock Nuts...I'm doing ok with a 50's to the 80's approach up north in Russells Point. You get a touch of everything "from the start of rock and roll...to the start of M-TV"...and it's a larger list than one gets in big city radio usually. But, your idea sounds, respectfully, more like you'd be trying to "niche" what is already a "niche". And that almost always leads to a smaller audience, because you're going after a smaller piece of the pie.
Like it or not, few advertisers are biting at the 55 plus audience and while I'm sure a 60's/70's approach could bring you cume audience, it won't give you a truly salable one, from the perspective that a commercial station owner would get excited about.
Deep cuts appeal to a largely male "clique" audience. (Why this is, I don't get...it's a guy thing.) Oldies is a female leaned format. You likely won't get the correct balance of listeners by playing such gems as "The Birdman Of Alcatrash" by Strawberry Alarm Clock. (I remember it because I bought the 45, played it once and said "What a piece of Alcatrash"!)
Excuse the bad attempt at humor above.
The oldies format is moving into the 80's because those songs are now over 30 years old and truthfully qualify as the oldies of today's 35 to 49 audience.
Now, Rock Nuts...I'm doing ok with a 50's to the 80's approach up north in Russells Point. You get a touch of everything "from the start of rock and roll...to the start of M-TV"...and it's a larger list than one gets in big city radio usually. But, your idea sounds, respectfully, more like you'd be trying to "niche" what is already a "niche". And that almost always leads to a smaller audience, because you're going after a smaller piece of the pie.
I think WSWO is the best thing to happen to the Dayton airwaves in years. It's non-commercial and it's playlist stops at 1979, thank God.
D
del_griffith
Guest
I was just telling my wife the other day it won't be too long before the Beatles will be the music being played in retirement homes. The last of the Glenn Miller era is just about gone.
As much as it hurts to read those words, I'm afraid you are correct. Oldies is becoming the new Nostalgia format....and as you stated, the days of anyone but 40's on 4 on SiriusXM playing Glenn Miller are pretty well gonedel_griffith said:
. That said, as this music becomes harder to find on commercial stations, the non-com's who super-serve this demo will have a fiercely loyal audience. Will they support it in a way that will allow it to thrive financially? Or will they simply have their grandkids pirate a load of mp3's and rock their golden years away with an iPod? I will venture this much of a guess...if this will work, now is the time. It's not much of a stretch to think that the next generation of seniors will not get their nostalgia fix from radio.Jason Roberts said:
Hopefully, the PD doesn't collect 80's records.
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