searadiofreak said:
No, there were lots of GOOD jingles with jocks who were able to be real personalities over song intros. Agreed, listeners never made any positive comments that they listened because of jingles, etc., but listeners did have a subliminal "like" of the sound of a radio station, and that included the jingles, the jock talk, the music, and the whole package. There was certainly more passion for radio during this "little bit of radio history", and it was because radio stations put together an entire package of entertainment, imaging, music, promotions, etc. THAT is what is lacking today.
So if SO wonderful and popular, how many of those same stations in "the good old days" are still formatted the same today? I think you know the answer. The fact is that unlike those "good old days', we can actually measure what listeners want in almost real time. What they want? Lot's of music for free with minimal interruption. What they don't want? Blabby DJ's giving time and temps or talking just to hear themselves, to which I suspect many of you were guilty of when you worked in radio.
It seems to me as well there were many instances of positioning liners being read in that little montage. Haven't I read several of you railing against liners?
"The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past." Robertson Davies, A Voice from the Attic