on line streaming commercials different?

[otiv]

Perhaps you can help me. I was under the impression on most radio stations that I bought time on. When the audio is streamed the same programming is heard on the internet and in your radio. All of a sudden, one radio company is covering the commercials and charging a seperate fee to have your commercials heard on the internet. This seems to be a big secret. Can you please give me more information?

 

[fromtheinsideout]

To my knowledge, music stations were forced to double pay rights fees for music if they wanted to stream it on their websites as ASCAP/BMI said that it was in fact playing a song twice, therefore they were entitled to double royalties, which resulted in many music stations shutting down their webstreaming. Shortly thereafter, the same argument was made regarding voice work in commercials, that anyone getting paid to voice a spot and then that spot was aired on both air stream and webstream would also be required to pay double. As a result, commercial breaks in a webstream are treated as a different entity than the over the air broadcast,

 

[HamPGH]

> To my knowledge, music stations were forced to double pay
> rights fees for music if they wanted to stream it on their
> websites as ASCAP/BMI said that it was in fact playing a
> song twice, therefore they were entitled to double
> royalties, which resulted in many music stations shutting
> down their webstreaming. Shortly thereafter, the same
> argument was made regarding voice work in commercials, that
> anyone getting paid to voice a spot and then that spot was
> aired on both air stream and webstream would also be
> required to pay double. As a result, commercial breaks in a
> webstream are treated as a different entity than the over
> the air broadcast,
>

This is not a big secret by any means. Any station that uses a major streaming company is most likely also doing ad insertion to cover their licensing fees. This has been going on for awhile ever since AFTRA caused the big stink a few years ago. The companies offer ad insertion to cover the station from their licensing standpoint, and the stream hosting company can then turn around and sell that break to people on their own bill.<P ID="signature">______________
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It's some people's god given right to annoy me.</P>