Talk radio on the FM dial in Philly has had a long and storied history, since the days of WWDB 96.5. IQ 106.9 was a good idea, but didn't work. Surprising for a few reasons. One, 106.9 has an amazing signal in Philly. Two, conservative talk does just fine on 1210am, so an FM counterpart you'd think would be sustainable, too. Was it the lineup? Probably. From what I remember, WWIQ didn't have the biggest names WPHT did, like Rush. That's why I think if WPHT was on 106.9 instead of the IQ lineup, it would probably still be on today.
I think we'll see another stab at FM talk down the road, perhaps sooner than later. We know stations like WNTP 990 has listeners, but never once shows up in the books. We know WPHT does fine. FM talk is just begging to come back, as most other major markets has FM talk/ news. WMAL in Wash DC. WBAI in NYC. WCFS in Chicago.
I think we'll see another stab at FM talk down the road, perhaps sooner than later. We know stations like WNTP 990 has listeners, but never once shows up in the books. We know WPHT does fine. FM talk is just begging to come back, as most other major markets has FM talk/ news. WMAL in Wash DC. WBAI in NYC. WCFS in Chicago.
