Her formula has worked in small, medium and large markets. And it's done so with hardly any help from women 55+ or men of any age, demographics that I suspect represent more than a few of the complainers here.
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Once again...Delilah returns
- Thread starter cyber
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If the show works for the audience, it’s not a “big flaw.” The show isn’t for me, I’m not the target audience at all, but find it amusing how many who likewise aren’t the audience want to find something to tear it down.
The show has worked time and again for what it is designed to be.
Not in all cases. Select larger markets, yes, but most markets, no.
Let's also be clear: her listeners know she's syndicated. There is no attempt at obfuscating that. Her listeners don't care. If it was detrimental to her success, she would not be on as many stations as she is and with the ratings she has. Do you think the average listener can't figure that out?
The only people I have seen are people on this forum, whose opinions don't really matter in this case.
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This is all a bit like me as an old boring dude complaining about the merchandise at Forever 21.
Shows like that use the principle of "common denominator" where listeners hear others with the same worries, concerns, relationship ups and downs as they do. Sharing is cathartic and makes people feel better as they are in shared experiences. They hear songs with lyrics that reflect the same thing.
This is why a morning show can do a bit about a guy not being able to use his wife's electric can opener. Or the guy can't understand why there is a towel in the bathroom that is decorative but can't be used as, well, a towel. Or the woman show partner does not understand the obsession with football or the collection of never-used tools in the garage.
This is why people will turn up the volume on a talk show that is discussing the construction project on the road used to go to work which has been reduced to half the lanes for two years for a "widening project" with no apparent construction crews... but when the story about the Ukraine goes on for more than 30" they will be rewarded by about half the listeners leaving.
That gave me a big giggle!
I know some friends in that range that think she not that great.
So? Every station knows that it will not get listening from 100% of the audience in its target audience demographics. But that does not mean that the target is where they will get nearly all their total audience.That gave me a big giggle!
True.
Between the post-Christmas shift in the B101 music library and now Delilah on for nights - while WOGL plays Green Day and Nirvana - the lanes are clearly set for Audacy's female trifecta of WTDY/WOGL/WBEB.
If they could turn a signal into something like Radio Disney and another into actual oldies, they could claim cradle to the grave. (joking)
If they could turn a signal into something like Radio Disney and another into actual oldies, they could claim cradle to the grave. (joking)
Why can't WBEB go automated after 7pm? why delilah can't stand it
You have lots of other stations available. No one forces you to listen.
Are you an adult women over 25 and under 55? No? Hint: they don't care if you do not like the show and don't listen.
I normally don't listen to the radio when the show is on. Its better just to play music though without delilah talking about peoples personal relationships
Problem solved.
If the ratings in the core demographic of the station drop significantly when she’s on then obviously they have a problem but otherwise the station isn’t harmed if men over 55 tune out. While I don’t know what the target audience is for the station overall I’d say it’s a safe bet that men over 55 are not it so it’s a moot point regardless.
As a middle age man myself, I don’t have have anything good or bad to say about the show as it doesn’t interest me in the least. That said, Dr. Laura on the other hand is absolute cringe.
As a middle age man myself, I don’t have have anything good or bad to say about the show as it doesn’t interest me in the least. That said, Dr. Laura on the other hand is absolute cringe.
You aren’t the audience that they’re selling. The end.
I noticed WOGL's playlist has a very significant rock lean these days. I'm also noticing many more 90s tracks than 70s tracks. I like how the station is positioned. They seem to be trying to skew male. I think that's smart.
B101 is very much in the listen-at-work, female leaning lane. They're playing more AC standards from the 80s these days.
B101 going a bit older / more conservative potentially creates a wider lane for 96.5 TDY, the historical laggard of the group.
So, I guess what I'm saying is this - I like how these three stations are calibrated vis-a-vis one another.
B101 is very much in the listen-at-work, female leaning lane. They're playing more AC standards from the 80s these days.
B101 going a bit older / more conservative potentially creates a wider lane for 96.5 TDY, the historical laggard of the group.
So, I guess what I'm saying is this - I like how these three stations are calibrated vis-a-vis one another.
Im 26 but whatever. The most improtant periods of a radio station is during the day not 7. I'm saying is that i would perfer if the station went automated after 7 instead of delilah. I don't know any young woman who cares about delilah
There's a whole thread on this subject. They re-branded over the summer.
The rock lean is very common among classic hits stations around the country. Why? Because rock attracts younger demos.
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