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One area where radio still hits a home run

  • Thread starter Award Winning News
  • Start date

A

Award Winning News

Guest
Greetings-

Reading all the news about format changes, layoffs, syndication, and all the other things going on are depressing and concerning about the future of our business, but this time of year we see one area where local radio still hits a home run...

Last week, my station, WASR-AM Wolfeboro NH, hosted it's annual Holiday Basket Food Drive for the local food pantry. From Tuesday through Saturday, we raised more than $17,000 in cash and check donations and collected more than 3,100 pounds of non perishable food items. I do not recall last year's food total, but the dollar figure is WAY UP from the $11,000 we collected last year.
$17k may seem like a little number...but on an AM Adult Standards station in a summer community in the middle of winter, we were all very pleased.

Also...last week, WZID-FM held their 10th annual Christmas is for Kids Drive...$124,000 later that was a big success.

WLNH-FM in Laconia kicks off their annual auction today (Tuesday) and that will go through Saturday. Last year, they raised $235,000 for Lakes Region charities.

There are more things like this going on around the state...wish I knew more of them to give proper credit...but these efforts give us something POSITIVE to focus on in our industry for a change.

--Joe Collie
WASR-AM
Wolfeboro, NH
 
WSCY did thier cash and food drive last week

WFTN Mix 94.1 fm is doign cash and cans this week

96.5 the mill did great with tons of turkeys this year with I think it was 39.2 tons of food collected
 
Your right! Thats some good stuff!
We hope to start doing things like that, That only a local am station can do. Take care of it's community!
We only took over in July and we have just started streaming but we have some plans to start giving back to our community.
Thanks guys, I enjoy reading the hometown stories on these boards.
BTN BRI
WBTN AM 1370
&
WNBGS 1580 AM (Kids Rock Radio)
 
This brings up an interesting question; if radio is so irrelevant in peoples' lives today (as so many doom & gloomers on these boards insist it is), why are these drives consistently successful? Many other charities have seen donations fall off in recent years. I realize that there is generally some outside promotion of these events, (and in the case of WLNH's, many years of heritage) but the lion's share of promotion is on-air. That a mostly if not totally bird-fed station like WSCY can have a successful charity event, this tells me that someone's paying attention.
 
Excellent point, Old Bones.

What the doom-and-gloomers fail to remember is that radio's relevance problems are mostly confined to the 12-24 demo. And these kids aren't the ones driving the lion's share of radio revenue -- and certainly not the ones who are going to make or break a radio charity drive.

While the increasing number of layoffs in radio is beyond unfortunate, those in the business should remind themselves how healthy radio is compared to, say, the auto industry. Or the Wall Street behemoths who have fallen, and fallen hard.

Radio's got the goods. And it has an amazing history of surviving recessions.
 
not only that Ray ting but radio is free!!!! I pods cost money to fill, new music is free on the radio. I know we cut back to basic cable from 500 channels when we started feeling the money pinch, movies cost money to see or rent, entertainment cost money, BUT the rado is free we just have to make it entertaining. Radio will survive it always have always will
 
Award Winning News said:
$17k may seem like a little number...but on an AM Adult Standards station in a summer community in the middle of winter, we were all very pleased.
Click to expand...

Very impressive. WASR must be doing some good things up there on the lake. Congratulations! Good show!!
 
By the way, what's 1350-Laconia doing these days? 10 years ago they did beautiful music, and that morphed into lite jazz I think. Wonder why they didn't do adult-standards because WASR was not doing such for awhile a few years ago.
 
WEZS is now satellite oldies. Sad, I miss the old smooth jazz format. It sounded pretty good too...the oldies bird feed sounds squashed and clipped to me.

JIBGUY said:
By the way, what's 1350-Laconia doing these days? 10 years ago they did beautiful music, and that morphed into lite jazz I think. Wonder why they didn't do adult-standards because WASR was not doing such for awhile a few years ago.
Click to expand...
 
JIBGUY,

Coincidentally, earlier today I tuned into WJTO for the first time in a while. Gotta say how refreshing it was to hear some great homegrown radio.

It's comical yet very sad how radio's major league superstars like Randy Michaels and Tribune Radio have just filed for bankruptcy, yet you continue to thrive and grow.

What else could radio licensees learn from you?

Before too much time elapses, I do want to privately email you and ask to set up a time to meet up with you and talk radio over coffee. (Or something a bit stronger after 5:00, if that's appropriate!)

You're one of a kind, and I mean that as the highest of compliments.

Ray
 
Congratulations Joe! Nice job!!

Award Winning News said:
Greetings-

Reading all the news about format changes, layoffs, syndication, and all the other things going on are depressing and concerning about the future of our business, but this time of year we see one area where local radio still hits a home run...

Last week, my station, WASR-AM Wolfeboro NH, hosted it's annual Holiday Basket Food Drive for the local food pantry. From Tuesday through Saturday, we raised more than $17,000 in cash and check donations and collected more than 3,100 pounds of non perishable food items. I do not recall last year's food total, but the dollar figure is WAY UP from the $11,000 we collected last year.
$17k may seem like a little number...but on an AM Adult Standards station in a summer community in the middle of winter, we were all very pleased.

Also...last week, WZID-FM held their 10th annual Christmas is for Kids Drive...$124,000 later that was a big success.

WLNH-FM in Laconia kicks off their annual auction today (Tuesday) and that will go through Saturday. Last year, they raised $235,000 for Lakes Region charities.

There are more things like this going on around the state...wish I knew more of them to give proper credit...but these efforts give us something POSITIVE to focus on in our industry for a change.

--Joe Collie
WASR-AM
Wolfeboro, NH
Click to expand...
 
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