Are they already fading from CHR? I heard Kiss You twice on the radio today, but that was just because I was listening to Radio Disney, I haven't heard it on a CHR in a couple weeks at least. I also heard Live While We're Young on the same station yesterday, and realize I haven't heard that on CHR in a long time. Can their songs not get any traction after the huge smash that was What Makes You Beautiful? I really wish Up All Night had been released as a single, that is a good song.
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One Direction
- Thread starter bobdavcav
- Start date
bobdavcav said:Are they already fading from CHR?
What Makes You Beautiful only hit #4, and nothing else by them has gone Top 10
There's really nothing to fade "from"
I actually kinda liked the radio mix of "Little Things."
Morpheux said:Yet another sign that the youth is fleeing radio in droves.
I'm not sure that's true - it's probably just that a lot of CHR listeners dislike cheesy boy bands, so most of their songs don't make it into power rotation
^ Agreed. If you look at the Hot 100, which largely feeds off sales, One Direction songs tend to have large debuts and die off after a few weeks. Hell, the two most recent radio singles haven't really done that, either. Sure, they've got a loyal fan base and they'll buy the singles as soon as they're available. But the lack of any (for CHR terms) staying power makes it a real challenge for programmers, as its clear that after the loyalists download in droves, it doesn't sell all that great, meaning who else really wants to hear it?
Definitely agree^^
I feel like the Billboard Hot 100 is really misleading, just because somewhere over the course of time people have developed an obsession with "hitting #1", especially people who aren't familiar with the industry - people don't seem to understand that Debuting at #1 on the Hot 100, and then falling off the chart in 8 weeks, isn't a good thing
I feel like the Billboard Hot 100 is really misleading, just because somewhere over the course of time people have developed an obsession with "hitting #1", especially people who aren't familiar with the industry - people don't seem to understand that Debuting at #1 on the Hot 100, and then falling off the chart in 8 weeks, isn't a good thing
When the Billboard Hot 100 introduced the YouTube component (which, go figure, coincided with the release of "Harlem Shake"), I think it really threw the chart's credibility out of whack for a few weeks. I can understand a top 5 debut for "Harlem", since it sold like crazy at first. Heck, I could even understand a #1 debut if sales were THAT high. But five weeks later, when the song finally fell to #2 on the official chart, sales and airplay were so diminished that the song probably should have no longer been in even the top 40 at that time. But outside of "Harlem" and Psy's new song still being top 40, the chart is usually a pretty fair barometer of how popular songs are. That being said, I don't think radio stations should waste too much time on songs just because they debut high, as they haven't with most of One Direction's songs that start fast and are out of the top 50 after a few weeks.
I think the real question is 'does One Direction give a sh*t if CHR doesn't play their music and they don't chart well at the format?"
Boy bands seem to have always been somewhat insulated from radio airplay, where they may sell millions of records, sell out arena tours and have millions of adoring fan club members- but their songs never reach the top of the CHR charts.
Justin Bieber never hit the top 5 at CHR until his last more "adult" record, and he was arguably already the biggest star in music, despite never having a top 5 CHR airplay hit.
Boy bands seem to have always been somewhat insulated from radio airplay, where they may sell millions of records, sell out arena tours and have millions of adoring fan club members- but their songs never reach the top of the CHR charts.
Justin Bieber never hit the top 5 at CHR until his last more "adult" record, and he was arguably already the biggest star in music, despite never having a top 5 CHR airplay hit.
justpassingthough said:he was arguably already the biggest star in music
That's pretty arguable - especially the implication that he's currently the "biggest star in music" - he's even scarce on the ITunes chart
IMO people are confusing celebrity status/media coverage with actual musical popularity - Justin Bieber might be among the most famous pop celebrities, but he's light years away from being the biggest star in music - half the people that recognize him on TV probably couldn't name one current song he's put out
atlantaboy said:IMO people are confusing celebrity status/media coverage with actual musical popularity - Justin Bieber might be among the most famous pop celebrities, but he's light years away from being the biggest star in music - half the people that recognize him on TV probably couldn't name one current song he's put out
I beliebe you're right, I can't.
atlantaboy said:justpassingthough said:he was arguably already the biggest star in music
That's pretty arguable - especially the implication that he's currently the "biggest star in music" - he's even scarce on the ITunes chart
IMO people are confusing celebrity status/media coverage with actual musical popularity - Justin Bieber might be among the most famous pop celebrities, but he's light years away from being the biggest star in music - half the people that recognize him on TV probably couldn't name one current song he's put out
When the Norweigan or Finnish government has to cancel classes for Maroon 5 or Pink or Rihanna or any of the other big names in music, then we will talk about who is the biggest act in music. His legions of fans are devoted- and it extends beyond album sales. Arguably, in the era of singles, album sales is the poorest indicator of fan support- as most musicians have gone on to make their fame and fortune through concert ticket sales, and other extensions of their brand like the Justin Bieber singing toothbrush at CVS that I thought was a joke but someone most likely purchased. You may not like him (I don't really care of his music either) but you're discounting the reach of his popularity if you think he isn't the biggest name in music right now.
Ten million people may have purchased Adele's 21- but there aren't legions of Adele fans who loose all ability to function when she steps on stage at her concert.
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