It really does blow my mind what the thought process is behind the moves Clear Channel makes. You have a FLAME thrower signal in 94.9!!! So what do they do? They hire some dude with highlights and a shell necklace to launch the station. Cause nothing says Country like highlights and shell necklaces.
I could see if you wanted to target females.... But they will be the flagship of the BRAVES!!!! And a majority of their TV campaign targeted males. I saw many commercials on ESPN!!!!! Once again, no forward thinking, no focus, no direction. They come out of the gate sputtering HOPING for a run in turn 4.
How bout playing kick butt Country and go directly after Kicks! Make it a Country station with attitude. Don't be afraid to shake up the PC demo. Hire some guys with edge. Do gorilla marketing. SOMETHING????????
I know by now nothing they do should shock me but I'm really baffled by this launch and what they did to 96rock.
They get rid of REALLY talented people and replace them with Mr. Ego (Chris Williams) and the Gurgling Cowboy (Lance - hold the "S" sound at the end - Houston)
I could see if you wanted to target females.... But they will be the flagship of the BRAVES!!!! And a majority of their TV campaign targeted males. I saw many commercials on ESPN!!!!! Once again, no forward thinking, no focus, no direction. They come out of the gate sputtering HOPING for a run in turn 4.
How bout playing kick butt Country and go directly after Kicks! Make it a Country station with attitude. Don't be afraid to shake up the PC demo. Hire some guys with edge. Do gorilla marketing. SOMETHING????????
I know by now nothing they do should shock me but I'm really baffled by this launch and what they did to 96rock.
They get rid of REALLY talented people and replace them with Mr. Ego (Chris Williams) and the Gurgling Cowboy (Lance - hold the "S" sound at the end - Houston)