• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

One of the SA stations must be worried...

D

daypart

I got a call from a radio research survey boiler room tonight. (I know it was a boiler room, since I could hear about 15 similar surveys being conducted in the background.)

Surveyer wanted to know which stations I listen to most, whether I thought any stations had improved recently; who I listen to at work and who I listen to from 6-10 AM.

I assume that somebody in town is worried about Jack's effect on their morning show. I don't think they will get much comfort from my answers, either. :)
 
Re: One of the SA stations must doing its job on tracking listeners.

> I got a call from a radio research survey boiler room
> tonight. (I know it was a boiler room, since I could hear
> about 15 similar surveys being conducted in the background.)

A boiler room is a term used when callers try to sell something under pressure.

A radio research call center may be many things, but it is not a boiler room.

> Surveyer wanted to know which stations I listen to most,
> whether I thought any stations had improved recently; who I
> listen to at work and who I listen to from 6-10 AM.

That is normal perceptual research, done on an ongoing basis to track usage and images. If you had said the "right" things, you probably would have been invited to a music test or to hear and score sone songs on the phone. Before they can do this, they have to know if your profile fits the station profile.
>
> I assume that somebody in town is worried about Jack's
> effect on their morning show. I don't think they will get
> much comfort from my answers, either. :)

I don't think anyone is worried. I think they are doing their normal call out usage, perceptiona nd music test recruiting. The fact that you heard other calls in the background suggests callout music research being the goal
>
 
Re: One of the SA stations must doing its job on tracking listeners.

Hmm, guess I hit a nerve. They may be "research professionals," but I tend to take a dim view of calls where a fast-talking caller is shouting at me to be heard above the din of the room she's working in. That's what led me to the conclusion she was in a "boiler room." If it hadn't been about radio or TV, I would have hung up on the call. I doubt that most of my neighbors, similar age group folks who don't share my keen interest in media, would have as much patience.

I was on a regular call list for some station's music research studies when I lived in the Midwest. They called me about 4 times over a period of a couple of years to get my opinions about samples of songs. That was conducted much more professionally than the call I received last night. (no shouting, no background noise and a normal rate of speaking) If anyone here has some connection to the company that does these studies in SA ("Hamilton Telesv" according to my Caller ID), you might let them know that they are coming off like sleazy telemarketers. If I knew what station was paying for their services, I'd tell the station myself.
 
Not so professional research professionals

> Hmm, guess I hit a nerve. They may be "research
> professionals," but I tend to take a dim view of calls where
> a fast-talking caller is shouting at me to be heard above
> the din of the room she's working in. That's what led me to
> the conclusion she was in a "boiler room." If it hadn't been
> about radio or TV, I would have hung up on the call. I doubt
> that most of my neighbors, similar age group folks who don't
> share my keen interest in media, would have as much
> patience.
>
> I was on a regular call list for some station's music
> research studies when I lived in the Midwest. They called me
> about 4 times over a period of a couple of years to get my
> opinions about samples of songs. That was conducted much
> more professionally than the call I received last night. (no
> shouting, no background noise and a normal rate of speaking)
> If anyone here has some connection to the company that does
> these studies in SA ("Hamilton Telesv" according to my
> Caller ID), you might let them know that they are coming off
> like sleazy telemarketers. If I knew what station was paying
> for their services, I'd tell the station myself.

You're right, they're not real professional. The last time they called me, I could barely hear what the lady was saying, and I ended up getting hung up on because she couldn't get the songs samples to work. She told me she'd call back, but I received no call. Time for some new facilities/equipment or company?
>
 
Re: One of the SA stations must doing its job on tracking listeners.

> Hmm, guess I hit a nerve. They may be "research
> professionals," but I tend to take a dim view of calls where
> a fast-talking caller is shouting at me to be heard above
> the din of the room she's working in. That's what led me to
> the conclusion she was in a "boiler room." If it hadn't been
> about radio or TV, I would have hung up on the call. I doubt
> that most of my neighbors, similar age group folks who don't
> share my keen interest in media, would have as much
> patience.

Like restaurants, there are good and bad research companies. That sounds like a bad one. Many research companies "farm out" their calls, so the folks doing the calling may be selling long distance services or health coverage this week...
>
> I was on a regular call list for some station's music
> research studies when I lived in the Midwest. They called me
> about 4 times over a period of a couple of years to get my
> opinions about samples of songs. That was conducted much
> more professionally than the call I received last night.

As it should be. Callout often uses a strict percentage of new respondents and call-backs (called "panel participants) for efficiency. You got on a panel, which indicates they track historic acceptance, too.

> (no
> shouting, no background noise and a normal rate of speaking)

Probably done in house or by a company call center. Many, like Radio One, Citadel, etc. have call centers that do multiple markets from one location to insure quality control and supervision.

> If anyone here has some connection to the company that does
> these studies in SA ("Hamilton Telesv" according to my
> Caller ID), you might let them know that they are coming off
> like sleazy telemarketers. If I knew what station was paying
> for their services, I'd tell the station myself.

This sounds like a farm out of the call portion. Unless we know what station they were focusing on, there is no way to tell them their research company hired a nasty call center. Most stations would like the callers to be dedicate to radio call out and have an understanding of the terms listeners use, be able to know what dial position is what station, etc. Otherwise, you get bad results.

I think you were called by a non-radio call center.

Hamilton Contact Center Services
1006 12th St
Aurora, NE 68818, USA
www.hamiltontm.com
Contact: Glenda Hawthorne at 402-694-4343 or [email protected]
Services: Inbound, Outbound, Email, Text Chat, IVR

24/7 contact center providing quality inbound, outbound, and e-contact services from America's heartland; specializing in sales, tech support, and customer service.


>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom