Re: One Oh Seven Five-Not-Alive - This Week?
There was a time that a station had everything ready before flipping - new jocks hired based on the format, music in place, promotions ready, etc. so going to a Plan B was difficult. These days the approach is a fast flip with 10,000 songs in a row while you start to think about everything else. Now with so many stations voicetracked and jocks interchangeable by format, any last minute change could happen. Nassau has stations in a number of formats to assist a transition.
A somewhat related story of being too far to turn back in the old days was in Philadelphia in October, 1982 when WUSL switched overnight from country to urban as "Kiss 99", copying the Kiss name from New York's Urban station. The owners of WKSZ 100.3 in Media, not yet on the air (the station had been dark since the FCC shut down former owner Carl McIntire in 1973), threatened to sue WUSL because they were already planning to use the Kiss name as "Kiss 100", with documentation that they had "already had the Kiss 100 stationery printed up" so they couldn't change the name! So WUSL went to Plan B as "the New 99 FM", and then Plan C as "Power 99".
> And if so, to what? The speculation seemed tilted toward
> classic rock/hits, nudging out country. Y102 might have
> thought so too, with their subtle balancing act of 'today's
> rock hits Y102' and 'classic rock hits on classic rock
> Y102'. I was wondering, if you're gonna flip to a format
> and somebody established nukes you by stealing your
> audience, do you forge ahead and flip as planned, trying to
> win a shootout, or do you go with Plan B
>