One Spot An Hour

[michael hagerty]

Somehow I doubt we ever will. How often after interviews like this are the results of their pronouncements made public by the station or group? If poor results, the answer is usually never.

The answer, if the results are poor, comes when a poster from Fresno reports on this board that the stations are running more than five spots an hour, or if/when OnePutt files for bankruptcy or puts the stations up for sale.

 

[Kelly A]

The answer, if the results are poor, comes when a poster from Fresno reports on this board that the stations are running more than five spots an hour, or if/when OnePutt files for bankruptcy or puts the stations up for sale.

Actually, that's a great idea. We need to recruit some radio nerd spies on assignment from this site that actually live in Fresno to report back on how many units his stations are running.

 

[TheBigA]

How often after interviews like this are the results of their pronouncements made public by the station or group? If poor results, the answer is usually never.

My take is that interviews like this are for attention, not for facts. We don't really know what he's saying is true. He says he can make it on 5 spots an hour. Maybe that's all he can sell. From my perspective, if I doubled my rates to cut spotload, most of my advertisers would leave. They don't care how many spots I run. All they care about is how much they're paying. Right now, it's not a good idea to increase rates. Everyone is looking to cut costs, including advertisers.

 

[michael hagerty]

Actually, that's a great idea. We need to recruit some radio nerd spies on assignment from this site that actually live in Fresno to report back on how many units his stations are running.

There's a Central California board under U.S. Radio by State>California where a decent amount of the conversation is Fresno. I'll link to this discussion there.

 

[radiotwit]

Remember Ostlund is an ad agency guy. He owns The Fulton Group in Fresno, so I'm sure that mindset colors his thinking on advertising....

 

[michael hagerty]

Remember Ostlund is an ad agency guy. He owns The Fulton Group in Fresno, so I'm sure that mindset colors his thinking on advertising....

I didn't know that.

 

[brettbutlerisok]

It would be an unusual approach, but One Putt doesn't subscribe to Nielsen Audio ratings, so there's no metric by which to say which station is worth more.

Here's the advertising page for One Putt's stations. It includes audio samples of the production they do for local clients and bios of their sales guys.

Advertising

Advertising is all about achieving results! Effective advertising delivers real results. Before investing in advertising, ask yourself: Would you respond to your own ad? If not, it may be time to partner with One Putt and our

www.oneputtbroadcasting.com

Again, we'll see if this works over the long haul, but Fresno has some built-in advantages. It's not a major or even large market where every business of any size with any interest in advertising is with an agency. But it's large enough to have a fair number of privately-owned local or regional businesses of some scale with money for marketing.

The cluster is a Classic Rock, a Classic Hits, a "New Rock", a Country and and Oldies AM. So a chunk of the target audience are still radio users.

And the Classic and New Rock stations still run a normal clock and the usual number of spots, he's not messing with the two cash cows that have done well in this market for years.

 

[michael hagerty]

And the Classic and New Rock stations still run a normal clock and the usual number of spots, he's not messing with the two cash cows that have done well in this market for years.

Interesting. The Radio Ink interview with Ostlund says “on each of his five stations”.

So that’s inaccurate?

 

[Kelly A]

Interesting. The Radio Ink interview with Ostlund says “on each of his five stations”.

So that’s inaccurate?

Unless something changes in the near future, it seems the thoughts here that his interview was nothing but bluster, were likely accurate.

 

[brettbutlerisok]

Interesting. The Radio Ink interview with Ostlund says “on each of his five stations”.

So that’s inaccurate?

That is correct. The only change, if you could even call it a change, at KJFX and KFRR is that the advertising cliental has changed slightly.