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One Stop Set Per Hour

B

buddysomeday

Does anyone know if Cox's startegy of one stopset an hour with The River and B98 is working? It's an interesting approach to gain another quarter hour of listening but I wonder how an advertiser would feel be 10th in a stopset. If it works I wonder if other staions will adopt the same strategy.
 
I think your point about how the advertisers feel being buried in an endless stopset is important. If you listened to ten commercials and afterward were told to recount every business you just heard advertised, would you be able to do it on the spot? Not me.
 
whitfm said:
I think your point about how the advertisers feel being buried in an endless stopset is important. If you listened to ten commercials and afterward were told to recount every business you just heard advertised, would you be able to do it on the spot? Not me.
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Would it make a difference if the spots in question were large buys, e.g., D. Geller, Tom Shane, Just Brakes, etc. that thrive on endless repetition?
 
jabba17 said:
whitfm said:
I think your point about how the advertisers feel being buried in an endless stopset is important. If you listened to ten commercials and afterward were told to recount every business you just heard advertised, would you be able to do it on the spot? Not me.
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Would it make a difference if the spots in question were large buys, e.g., D. Geller, Tom Shane, Just Brakes, etc. that thrive on endless repetition?
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That's a great question but if it were true the other advertisers would really be getting the short end of the stick.
 
I think you guys are missing the SALES point here! Clients pay MORE to get higher in the spot set! Imagine what you could charge for first in the spot set.
 
secondchoice said:
Will Caller 10 will like it.
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"B98.5 FM: Where we only stop the music twice once an hour".

"It's the B98.5 FM's '50 @ 50'. It's 50 minutes of music every hour starting at 50 minutes past the hour."

"GEICO: In less time time then it takes to listen to an entire B98.5 stopset, Geico can save you 15% or more on car insurance."

"B98.5 FM: Home of the mega spotset."

"B98.5 FM: We're driving our traffic director crazy!"

"It's 10-in-a-row of your favorite :60 second spots. B98.5 FM."
 
caller10 said:
secondchoice said:
Will Caller 10 will like it.
Click to expand...

"B98.5 FM: Where we only stop the music twice once an hour".

"It's the B98.5 FM's '50 @ 50'. It's 50 minutes of music every hour starting at 50 minutes past the hour."

"GEICO: In less time time then it takes to listen to an entire B98.5 stopset, Geico can save you 15% or more on car insurance."

"B98.5 FM: Home of the mega spotset."

"B98.5 FM: We're driving our traffic director crazy!"

"It's 10-in-a-row of your favorite :60 second spots. B98.5 FM."
Click to expand...

It's a BIG 80s Spot Weekend on B98.5!

"...Hi-Fi Kenny's...Lost our lease--closing the doors FOREVER!!!..."

"The Datsun 280ZX....AWESOME!!!"

"It's the Rockin' Rollerena on Roswell Road...Jellibeans!"

"Hi, I'm Tom Shane...Gaslight Tower on Peachtree Street in Downtown Atlanta"

"Come to Turtle's Records & Tapes for Double Turtle's Saving Stamps on Wednesday!"

"Nickel Night! Nickel Night! At Green's! (that's right! get up and boogie...)"

"It's Green's Wet T-Shirt Contest! Cold trickling water dripping down a hot sexy body!"
 
JohnAllan said:
I think you guys are missing the SALES point here! Clients pay MORE to get higher in the spot set! Imagine what you could charge for first in the spot set.
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Great point I wonder what the preimum would be to be first in the stopset?
 
Advertisers should also consider making some of their commercials more entertaining and catchy. I bet if a Geico or even a Shane Company commercial came on near the mid end commercial block set, people would remember them. Why? Because those are either catchy & memorable, or have a "heritage distinct sound".

It's 2011, and I'm sure still no one has forgotten the Coca Cola commercials from the mid 90's, regardless of how many other commercials surrounded them... Get more creative with your commercials, or pay more to get an earlier commercial slot.
 
Well, I must admit, those Progressive Insurance commercials are quite memorable... they make me remember just how annoying "Flo" is, and I immediately turn off the radio!
 
DToTheJ said:
Well, I must admit, those Progressive Insurance commercials are quite memorable... they make me remember just how annoying "Flo" is, and I immediately turn off the radio!
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I'm that way with the "Just Brakes" spots. I hit a button whenever one of their commercials comes on.
 
jabba17 said:
DToTheJ said:
Well, I must admit, those Progressive Insurance commercials are quite memorable... they make me remember just how annoying "Flo" is, and I immediately turn off the radio!
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I'm that way with the "Just Brakes" spots. I hit a button whenever one of their commercials comes on.
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I'm still waiting for the answer to the question they ask: "Why do you do it, Just Brakes?" Why do they do it?
 
RoddyFreeman said:
jabba17 said:
DToTheJ said:
Well, I must admit, those Progressive Insurance commercials are quite memorable... they make me remember just how annoying "Flo" is, and I immediately turn off the radio!
Click to expand...
I'm that way with the "Just Brakes" spots. I hit a button whenever one of their commercials comes on.
Click to expand...

I'm still waiting for the answer to the question they ask: "Why do you do it, Just Brakes?" Why do they do it?
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Because they can? They would be my choice for the last spot in the 10 spot stopset!
 
12 In a Row said:
What a great business plan, crap all over the people that make it possible for you to stay in business.
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That was my initial thought but what has be baffeled is why advertisers put up with it. When I listen they will have 10 spots in a row so they are being sold. I wonder if advertisers even know. Doesn't seem like the kind of thing you would bring up in a presenation or am I missing something?
 
buddysomeday said:
12 In a Row said:
What a great business plan, crap all over the people that make it possible for you to stay in business.
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That was my initial thought but what has be baffeled is why advertisers put up with it. When I listen they will have 10 spots in a row so they are being sold. I wonder if advertisers even know. Doesn't seem like the kind of thing you would bring up in a presenation or am I missing something?
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IIRC Agencies get an invoice that has the "times" the comercial was played. If the agency orders 2 or 3 comercials an hour it could be "flagged" by the agency's software as being too close together. I doubt that anybody (human) looks at the invoice.
 
"How do you do it, Just Brakes"... apparently by running all your business in ONE BREAK. Stupid.
 
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