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Online Survey from Microsoft News

davideduardo

davideduardo

Moderator/Administrator
Staff member
Here is one of the questions and the responses that appeared after I took the questionnaire:
1616756135817.png
Based on 311,000 responses (with no weighting or guarantee of proportionality) this is still a rather serious issue for terrestrial radio.

It also disagrees with Nielsen PPM results that show more listening in PM drive and Middays than AM drive.
 
I certainly find it plausible that 33% don't listen to radio willingly.

If that's the case, I'd expect you could find it in the PPM data. If they took the data set used to calculate that 91% of adults listen to radio, and sort it by time spent listening, what percentage is less than 1 hour a week? How about 2 hours?
 
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