M
motherscratcher
Guest
With both New York and Chicago Infinity oldies stations flipping to Jack on Friday, that will tell you something. It doesn't matter how legendary the station may be, you can't survive ratings that continue to plummit. Both of these stations have been messed with over the past few years to try and make them appeal to a younger demo. And look what happens. There are now 8 Infinity Jack stations and now that the legendary CBS-FM has joined the group, I predict a lot of smaller operators will follow simply because Infinity did it. After all, they're a big player. They must have their finger on the pulse of America! Right? We'll see.
In reality, smaller groups can capitalize on the bigger players abandoning the format. You always hear the story that oldies (or classic hits) it a tough sell. Agencies don't buy the format because the listeners are too old. Too old? I'd be more concerned about how much money they spend rather than their age! Adults in the 45-64 demo have far more assets than a typical 25-45 year old.
Again, you have to have a well-programmed, focused oldies station that appeals to this age group. That's a lot of the reason that nearly two dozen oldies stations have flipped to something else just in the last six months.
The Jack format is really nothing new. If you'll think back to the late 70's and early 80's, CHR stations did pretty much what the Jack stations do now. It certainly wasn't uncommon to play The Pointer Sisters next to the Stones next to Dionne Warwick next to Robert Palmer next to the B-52's. That was CHR! Rememeber the big ratings that we got doing it?
Now Jack is the new generation of oldies that will have to go through some growing pains to find itself. But once it's there, it could be a viable format rather than a format of the month. But, oldies and Jack can co-habitate.
For Jax, will Renda ever make the commitment to excellence that we've been waiting for, or will they let it lay there with a chalk outline on the pavement ala The Arrow?
Anybody?
In reality, smaller groups can capitalize on the bigger players abandoning the format. You always hear the story that oldies (or classic hits) it a tough sell. Agencies don't buy the format because the listeners are too old. Too old? I'd be more concerned about how much money they spend rather than their age! Adults in the 45-64 demo have far more assets than a typical 25-45 year old.
Again, you have to have a well-programmed, focused oldies station that appeals to this age group. That's a lot of the reason that nearly two dozen oldies stations have flipped to something else just in the last six months.
The Jack format is really nothing new. If you'll think back to the late 70's and early 80's, CHR stations did pretty much what the Jack stations do now. It certainly wasn't uncommon to play The Pointer Sisters next to the Stones next to Dionne Warwick next to Robert Palmer next to the B-52's. That was CHR! Rememeber the big ratings that we got doing it?
Now Jack is the new generation of oldies that will have to go through some growing pains to find itself. But once it's there, it could be a viable format rather than a format of the month. But, oldies and Jack can co-habitate.
For Jax, will Renda ever make the commitment to excellence that we've been waiting for, or will they let it lay there with a chalk outline on the pavement ala The Arrow?
Anybody?