Lee Rust said:Our peak years of prosperity and economic surplus in the mid-1960's gave us public radio and TV, but the coming lean years may yet take them away from us unless fundamental operational changes are made. The recent NPR fundraising scandal exposes an organization that is struggling to maintain a high-dollar status-quo even to the extent that ethical standards may have been discarded in pursuit of large donations.
A bit of perspective here: I think it's very important to note that in the end, ethical standards were not discarded. Even with $5 million being dangled in front of it, NPR did not move forward with accepting the fraudulent donation; PBS, for its part, apparently did its homework even more diligently and cut off the conversation at an earlier point.
How many commercial broadcasters would turn down a $5 million buy, regardless of the source of the money?
At least in regards to broadcasting, the concept of what 'public' means may have to adjust along with everything else, moving on down the dial to a position somewhat further from 'national' and quite a bit closer to 'local'.
That's pretty much what the Public Broadcasting Act of 1967 envisioned, anyway. We have had opportunities at several junctures in our nation's broadcast history to create a national public broadcasting system like the CBC or the BBC, and we have consistently chosen not to go in that direction. The lion's share of CPB money goes to local stations, each of which has its own local leadership and the freedom to decide on its own programming and business policies. On the TV side, nearly all the programming seen on public television still enters the system under the auspices of local stations. On the radio side, more national programming has evolved (but again, at the behest of and with the strong support of those local stations). But at its base, it's still a local system, and very different in that respect from the "state" broadcasters found in most other nations.