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Open honest question?

So I traveled around over this past weekend in Indiana and Illinois and I listened really closely to a lot of different stations and it really got me to wondering. What the hell is going on? What ever happened to "branding?" There are so many radio stations around that have no identity. I'm not saying every station but come on there are some stations that I only remember because of poor execution. Is it lack of interest or pride or is it just flat out poor programming? And it's not just in the teeny tiny markets.
 
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