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Open letter to COX.

A

Audiodarlin

Guest
Right now I am listening to 97.3 The Coast in Miami . Why do they have jocks announcing the music on Sunday nights? Why do they have a jingle package instead of the same boring liners read over and over? Why do they sound so much better than any COX property in Tampa Bay? Even if they are using VT'ing , it sounds better than NOBODY at all. HUH? I thought Cox just didn't get the idea of creating a station sound, well obviously they do in Miami. When are you going to add some life to the stations here?
 
> Right now I am listening to 97.3 The Coast in Miami . Why do
> they have jocks announcing the music on Sunday nights? Why
> do they have a jingle package instead of the same boring
> liners read over and over? Why do they sound so much better
> than any COX property in Tampa Bay? Even if they are using
> VT'ing , it sounds better than NOBODY at all. HUH? I thought
> Cox just didn't get the idea of creating a station sound,
> well obviously they do in Miami. When are you going to add
> some life to the stations here?
>

Tampa Bay is by the worst of their Florida clusters (although Jacksonville now may be one the verge of claiming that title). Relatively speaking, Cox's programming in South Florida and Orlando is on a whole different level than it is here. Their reputation as a company is not good in general, but this market must be the result of some prety inept local decision-making.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
> > Right now I am listening to 97.3 The Coast in Miami . Why
> do
> > they have jocks announcing the music on Sunday nights? Why
>
> > do they have a jingle package instead of the same boring
> > liners read over and over? Why do they sound so much
> better
> > than any COX property in Tampa Bay? Even if they are using
>
> > VT'ing , it sounds better than NOBODY at all. HUH? I
> thought
> > Cox just didn't get the idea of creating a station sound,
> > well obviously they do in Miami. When are you going to add
>
> > some life to the stations here?
> >
>
> Tampa Bay is by the worst of their Florida clusters
> (although Jacksonville now may be one the verge of claiming
> that title). Relatively speaking, Cox's programming in South
> Florida and Orlando is on a whole different level than it is
> here. Their reputation as a company is not good in general,
> but this market must be the result of some prety inept local
> decision-making.
>
What about the keys? they don't have that much good radio<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
 
Cox blew the local budget on lame TV commercials.

Seriously, I think their strategy here since the mid-90's has been influenced by the historic local presence of the "Jacor mentality", only gradually subsumed under the Clear Channel banner.

Knowing they couldn't compete with it, Cox tried to become the "anti-Jacor."
Rather than be tyrannosaurus rex, they were the little mammals waiting for the dinosaurs to fall off by attrition.

Personalities? Jingles? Stationality? Those are JACOR things.
 
> Right now I am listening to 97.3 The Coast in Miami . Why do
> they have jocks announcing the music on Sunday nights? Why
> do they have a jingle package instead of the same boring
> liners read over and over? Why do they sound so much better
> than any COX property in Tampa Bay? Even if they are using
> VT'ing , it sounds better than NOBODY at all. HUH? I thought
> Cox just didn't get the idea of creating a station sound,
> well obviously they do in Miami. When are you going to add
> some life to the stations here?

NICE open letter for 'The Coast'. Here en Miami A.C. lovers tend to brag about the much higher-rated 101.5-WLYF (a Jefferson-Pilot station).

THE MAJOR
 
Good point about the Orlando cluster. It seems to be run rather well. I think it also have to do with where these stations came from. All the Orlando stations with the exception of 95.3 were pretty much established before Cox took them over. Kinda hard to mess up good programmed and established stations... oh wait, that's what they seem to be slowly doing in Jacksonville! Anyway, Cox Tampa was left with the crap the other companies didn't want or had to sell of due to the mergers. Since then, it seems to me that Cox has never installed any staff worth a crap to run these stations... except for Shark at 97X. Let's face it, 105.5 and 94.9 are established even though they re-imaged Warm as Magic in 2001. Eagle seems to be coming around (but only because Thunder left) and 101.5 and 102.5 are jokes. I say spend money on market research, management, and talent and the problem is solved.
 
> > What about the keys? they don't have that much good radio
>

I was specifically referring to markets where Cox owns stations.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
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