> Gr8oldies noted:
>
> > WDTN had a party in front of their studios in a Dayton
> > suburb to celebrate the network switch this past fall.
>
> It was actually WDTN returning to the NBC affiliate roster.
> The station began as an NBC affiliate (under the call
> letters WLWD) but flipped to ABC in the late 1970's at a
> time when ABC had suddenly become the top-ranked network in
> prime-time, winning the ratings race by a huge margin. ABC
> was able to raid several long-standing powerhouse affiliates
> of both NBC and CBS (the major defection: KSTP-5
> Minneapolis/St. Paul, which had been the Twin Cities' NBC
> affiliate from the beginning).
>
>
Not sure I agree that KSTP was the biggest defection to ABC.
Most stations that made the switch, including KSTP, ran
second in their markets. WSB/2 Atlanta was number one sign-on
to sign-off and made the switch in hopes of obtaining an even
bigger lead. It was the only NBC affiliate in the top 25 markets
to be number one in prime time in the 1979-80 season, and ABC
claimed that it might have held off CBS's return to number one
that year if WSB, and not WXIA/11 Alive, had been the ABC
affiliate.
At the time (June 1980), the Atlanta Journal quoted an ABC
spokesperson as saying that gaining WSB was like gaining another
o&o. When KSTP switched, Fred Silverman had been at NBC less
than a year and thus could not be blamed for the change in the
Twin Cities. But by 1980 he had had two years at NBC without
significant progress, so NBC had no excuse for letting WSB
defect.
But from all I've been able to gather over the past 20-some
years, NBC didn't get hurt too badly in Minneapolis, especially
in prime time. I've heard KARE/11 has been quite competitive
in prime time and in the 10 PM news.
BTW, KARE (then WTCN) marked the switch from independent to NBC
with a huge gala at the Guthrie Theater. An ice sculpture of
the NBC peacock was set up outside the theater, a motorcade of
limos took VIPs to the theater (I think the University of Minnesota
marching band might have performed), and Fred Silverman himself
showed up.<P ID="edit"><FONT class="small">Edited by bpatrick on 07/16/05 10:54 PM.</FONT></P>