Does any one know of some examples of independently owned translators which rebroadcasts a full power station that are supported by selling the one 30 second ad per hour as allowed by the FCC? I'm aware of a few in Alaska but haven't come across others.
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operating FM translator and selling the one 30 sec ad per hour
- Thread starter joebtsflk1
- Start date
The FCC rules do not permit selling commercials. This is the FCC rule:
74.1231 (g) The aural material transmitted as permitted in paragraph (f) of this section shall be limited to emergency warnings of imminent danger and to seeking or acknowledging financial support deemed necessary to the continued operation of the translator. Originations concerning financial support are limited to a total of 30 seconds an hour. Within
this limitation the length of any particular announcement will be left to the discretion of the translator station licensee. Solicitations of contributions shall be limited to the defrayal of the costs of installation, operation and maintenance of the translator or acknowledgements of financial support for those purposes. Such acknowledgements may include identification of the contributors, the size or nature of the contributions and advertising messages of contributors. Emergency transmissions shall be no longer or more frequent than necessary to protect life and property.
74.1231 (g) The aural material transmitted as permitted in paragraph (f) of this section shall be limited to emergency warnings of imminent danger and to seeking or acknowledging financial support deemed necessary to the continued operation of the translator. Originations concerning financial support are limited to a total of 30 seconds an hour. Within
this limitation the length of any particular announcement will be left to the discretion of the translator station licensee. Solicitations of contributions shall be limited to the defrayal of the costs of installation, operation and maintenance of the translator or acknowledgements of financial support for those purposes. Such acknowledgements may include identification of the contributors, the size or nature of the contributions and advertising messages of contributors. Emergency transmissions shall be no longer or more frequent than necessary to protect life and property.
Frequency1 said:The FCC rules do not permit selling commercials. This is the FCC rule:
74.1231 (g) The aural material transmitted as permitted in paragraph (f) of this section shall be limited to emergency warnings of imminent danger and to seeking or acknowledging financial support deemed necessary to the continued operation of the translator. Originations concerning financial support are limited to a total of 30 seconds an hour. Within
this limitation the length of any particular announcement will be left to the discretion of the translator station licensee. Solicitations of contributions shall be limited to the defrayal of the costs of installation, operation and maintenance of the translator or acknowledgements of financial support for those purposes. Such acknowledgements may include identification of the contributors, the size or nature of the contributions and advertising messages of contributors. Emergency transmissions shall be no longer or more frequent than necessary to protect life and property.
Don't feel bad, I've been stung by FCC-speak too.
for a non-fill-in translator, selling a 30 second commercial is legal to offset/cover the cost of operating the translator is indeed legal and has been recognized by the fcc.
the announcement must originate on the translator only, not the primary with the intent of being broadcast on the translator. otherwise, that is considered value provided by the primary.
the announcement must originate on the translator only, not the primary with the intent of being broadcast on the translator. otherwise, that is considered value provided by the primary.
regarding AM first: they are considered fill-in, so can originate as many commercials s they want.
for HD2 - it goes back to whether the translator is a fill-in, or if the service contour of the translator extends beyond the service contour of the primary/HD2. (if it extends beyond the service contour, then it is not a fill-in, and thus can not take money from the primary. It is limited to 30 seconds per hour. however, if it is a fill-in, which is much of what is being done in launching new formats, then there really isn't a limitation as all commercials can originate on the HD2, which gets rebroadcast on the translator 100%.
for HD2 - it goes back to whether the translator is a fill-in, or if the service contour of the translator extends beyond the service contour of the primary/HD2. (if it extends beyond the service contour, then it is not a fill-in, and thus can not take money from the primary. It is limited to 30 seconds per hour. however, if it is a fill-in, which is much of what is being done in launching new formats, then there really isn't a limitation as all commercials can originate on the HD2, which gets rebroadcast on the translator 100%.
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