WNTIRadio said:
I still maintain that had Sex for Sam not happened, they would be in a much different place now than they are.
Yeah, they'd be doing mornings on the part of Stern's old syndaction network Carolla didn't snag.
O&A's humor is geared towards the assimilated children and grandchildren of Northeastern inner-city ethnics, those children and grandchildren that left the city but never left the metro area. O&A appeal to the blue collar Northeasterners because that is what they are. O&A, like Stern, also appeal to the college educated children of blue collar Northeasterners because they can relate to them. O&A's humor does not translate to those whose parents and grandparents were on the farm. Farm people will just will never understand the sarcasm and tough-guy attitude that is pervasive in Long Island, Jersey, Philly, Boston, Hartford, Pittsburg, Cleveland, Buffalo, Detroit, Milwaukee, maybe even Chicago and Toronto.
Stern in many ways also falls into this audience. But unlike O&A, Stern doesn't come across as a tough guy. He was always a self-depricating family man, and I think that image helped him nationally. Were Stern and O&A to do the same stunt, Stern would be called titallating and O&A would be called perverted. The Northeast will listen to perversion, the rest of the country will not.
That said, I actually got to listen to the SFS stunt, and could not believe they were booted for it. Were I major network exectuive, and could somehow find a way to put them back on my network, I would, because THEY ARE FUNNY. I would pay them by splitting profits, and let them decide how much wanted to pay for content and how far they wanted to push sponsors in order to draw in new listeners. I would give them 18 months to build a audience and set of sponsors.
Of course, FINDING A PLACE to put them will be a HUGE CHALLENGE, because O&A were a major facet of the HOT-TALK format that went nowhere 10 years ago, but MANAGED TO DESTROY LITERALLY EVERY SINGLE HERITAGE ROCK STATION IN THE NORTHEAST. Not that the heritage rock format was viable, but there is literally nowhere to put them now. Bringing O&A on board means starting from scratch to get 18-34 white male listenersip. So good luck to them.