7
700WLW
Guest
"Opinion: Don't Forget The Wow Factor"
"Atop our list is the FM HD Radio experience. At the insistence of Ibiquity Digital, many station engineers have worked hard to make the analog/digital transition “seamless.” Mission accomplished — but if you can't tell the difference between the analog and digital, why bother with the digital at all? Recent newspaper reviews of HD Radio have concluded just that. The reviewers couldn't tell the difference and thus couldn't see the benefit. It's hard to argue with that. AM HD Radio has a definite “wow factor.” FM HD Radio lacks it. Somehow we've got to create such a “wow factor” for FM."
http://rwonline.com/pages/s.0044/t.1578.html
Too bad, consumers don't care about AM's "wow factor" !
"Atop our list is the FM HD Radio experience. At the insistence of Ibiquity Digital, many station engineers have worked hard to make the analog/digital transition “seamless.” Mission accomplished — but if you can't tell the difference between the analog and digital, why bother with the digital at all? Recent newspaper reviews of HD Radio have concluded just that. The reviewers couldn't tell the difference and thus couldn't see the benefit. It's hard to argue with that. AM HD Radio has a definite “wow factor.” FM HD Radio lacks it. Somehow we've got to create such a “wow factor” for FM."
http://rwonline.com/pages/s.0044/t.1578.html
Too bad, consumers don't care about AM's "wow factor" !