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OPRAH'S OWN RATINGS FALL BELOW DISCOVERY HEALTH (WHICH SHE REPLACED)

gregg75

gregg75

from tvbythenumbers.com

In its fifth full week of programming (1/31-2/6), OWN: The Oprah Winfrey Network was down 17% vs. last week among women 25-54 in total day (40,000 vs. 48,000), and down 34% among women 25-54 in primetime (54,000 vs. 82,000).

OWN is now well below last year’s women 25-54 averages for Discovery Health. OWN replaced Discovery Health which averaged 51,000 W25-54 Total Day, and 84,000 W25-54 in Prime Time during 2010.
 
I'm surprised Discovery Health had ratings that high. As for OWN, it will take awhile for it to find its footing. As I scrolled through the listings the other day, I noticed that they started airing "Say Yes To The Dress" and "Cash Cab" reruns from MotherShip Discovery.
 
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