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Orlando Holiday 2025 6+ Shares

V

vw86

I know we have a separate discussion right now about Magic's meteoric rise to the top, but here are some other highlights:

  • Star 94.5 drops out of the Top 5 and is down 6.7 to 4.4, and down 9.8 to 4.4 when looking at August compared with Holiday.
  • WMMO is down 6.6 to 5.4 and down 8.3 to 5.4 when looking at October compared with Holiday
  • Sunny holds an easy 2nd place to Magic's wild Holiday showing. I'm excited to see how much of Magic's holiday audience sticks around in January to help Magic compete with the very political Sunny
  • 96.5 bumped up 3.1 to 3.8 with Christmas and Joy was a 0.5 showing; neither seemed to be any actual competition for Magic
  • Most everything else stayed within David E's definition "margin of error" definition

The wild thing about Magic's showing is that the Holiday book ran from Dec. 10-Jan. 7, so *half* of the book was post-holiday and the regular AC format. Magic usually does well but rarely beats out Sunny and WMMO. Were the first two weeks of the book insanely strong? Did everyone keep Magic tuned in through the new year? Both?

radioinsight.com

Orlando

Nielsen Audio PPM Monthly Ratings Orlando (Market #29) Population: 2,141,200 Black: 354,000 - Hispanic: 769,400 Average Quarter Hour Share for Persons
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