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OT--UPN & WB Merger...who's left out WUAB or WBNX?

N

nate

Guest
My guess is WUAB is left out, I thought I heard that WB had a small % of WBNX.
 
> My guess is WUAB is left out, I thought I heard that WB had
> a small % of WBNX.
>

I have never heard about TV55 having WB ownership.

As far as I know, 55 is Ernest Angley's baby 100%.

Although here is something to consider:

Throughout this spring and summer, 55 will be poaching some syndicated shows away from 43 (Fraiser, Friends, to name a couple).

Plus, over the past few years, 55 has gotten the better new fall shows in syndication. (Especially on weekends.)

And it is no big secret that Raycom sees 19 as their golden child, and 43 as the red-headed step child.

Added up, WBNX will be the new CW (the name of the combined networks) affiliate.

WUAB will become an old school independent station.
 
> > My guess is WUAB is left out, I thought I heard that WB
> had
> > a small % of WBNX.
> >
>
> I have never heard about TV55 having WB ownership.
>
> As far as I know, 55 is Ernest Angley's baby 100%.
>
> Although here is something to consider:
>
> Throughout this spring and summer, 55 will be poaching some
> syndicated shows away from 43 (Fraiser, Friends, to name a
> couple).
>
> Plus, over the past few years, 55 has gotten the better new
> fall shows in syndication. (Especially on weekends.)
>
> And it is no big secret that Raycom sees 19 as their golden
> child, and 43 as the red-headed step child.
>
> Added up, WBNX will be the new CW (the name of the combined
> networks) affiliate.
>
> WUAB will become an old school independent station.
>
For some reason, I thought WB kicked in some $ to improve WBNX's signal in the Cleveland area...probably just a rumor.

Raycom is really cheap-so I can totally see them skipping out and showing Rockford Files and Baretta re-runs leading into ActionNews at 10.

Does this mean that all the new CW shows will have "naughty" words deleted? (I know, it's only the non-network shows they edit).
 
Since this double posted I will just add.. Maybe the 24 Action News Channel<P ID="edit"><FONT class="small">Edited by txregular on 01/24/06 09:53 PM.</FONT></P>
 
Going Against The Grain Here

> My guess is WUAB is left out, I thought I heard that WB had
> a small % of WBNX.

I'm going to buck the board's "CW" here (Conventional Wisdom, not CBS-Warner)... I'd be surprised if CW didn't end up on WUAB/43.

Why?

Well, there are several factors. First, and I think the biggest, Raycom has 6 other affiliates of either UPN or WB. (5 other UPNs besides 43, 1 WB.) WBNX is a single, local owner (Winston Broadcasting/Rev. Angley).

These things tend to get done in groups. I can't see Raycom letting those 7 stations become non-network affiliated independents, either all at once or piece by piece. "The CW" (man, what a bad name!) is owned 50/50 by two major companies who would probably deal with the situation by making group agreements.

Second, people on this thread are citing Raycom's reputation as a cheap operator. They may be, but they're not QUITE on the level of a Sinclair or NexStar. At the end of the day, they want a network affiliation on 43, even if they downplayed it for a while (calling WUAB "43 The Block", even). And presumably, "CW" will be a much bigger player than UPN and have a higher profile, so I'm sure they'd want to be a part of that.

I just don't see WBNX getting past any of this. And the good Rev. may see this as the perfect time to sell out, and get out of that sinful general entertainment TV he's been running by selling it to a secular broadcaster. (BTW, as far as I know, The WB has no ownership stake in WBNX.)

Prediction: It's CW on 43, 55 goes fully independent. I'd suggest NBC picking it up for Telemundo, but I don't know if the Spanish-language composition of the market is large enough at this time. (Remember, NBC is selling WCMH/4 in Columbus for much that same reason...the Hispanic market in Columbus isn't big enough for them to buy a second station to run Telemundo on it.)

Remember, when half the board was predicting that Radio One would do its new urban talk format on WJMO/1490, I was correct in predicting WERE/1300. ;)

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Going Against The Grain Here

Brilliant as always OA.

I truly hope that you are correct. My statement that Raycom is cheap has a lot to do with the fact that WUAB used to be one of the best independent stations in Ohio, if not the USA. I think Raycom's unwillingness to spend is a HUGE reason why WUAB has sunk so low. Not to mention the perception of WOIO with or without ActionNews.
 
Re: Going Against The Grain Here

> > My guess is WUAB is left out, I thought I heard that WB
> had
> > a small % of WBNX.
>
> I'm going to buck the board's "CW" here (Conventional
> Wisdom, not CBS-Warner)... I'd be surprised if CW didn't end
> up on WUAB/43.
>
> Why?
>
> Well, there are several factors. First, and I think the
> biggest, Raycom has 6 other affiliates of either UPN or WB.
> (5 other UPNs besides 43, 1 WB.) WBNX is a single, local
> owner (Winston Broadcasting/Rev. Angley).
>
> These things tend to get done in groups. I can't see Raycom
> letting those 7 stations become non-network affiliated
> independents, either all at once or piece by piece. "The
> CW" (man, what a bad name!) is owned 50/50 by two major
> companies who would probably deal with the situation by
> making group agreements.
>
> Second, people on this thread are citing Raycom's reputation
> as a cheap operator. They may be, but they're not QUITE on
> the level of a Sinclair or NexStar. At the end of the day,
> they want a network affiliation on 43, even if they
> downplayed it for a while (calling WUAB "43 The Block",
> even). And presumably, "CW" will be a much bigger player
> than UPN and have a higher profile, so I'm sure they'd want
> to be a part of that.
>
> I just don't see WBNX getting past any of this. And the
> good Rev. may see this as the perfect time to sell out, and
> get out of that sinful general entertainment TV he's been
> running by selling it to a secular broadcaster. (BTW, as far
> as I know, The WB has no ownership stake in WBNX.)
>
> Prediction: It's CW on 43, 55 goes fully independent. I'd
> suggest NBC picking it up for Telemundo, but I don't know if
> the Spanish-language composition of the market is large
> enough at this time. (Remember, NBC is selling WCMH/4 in
> Columbus for much that same reason...the Hispanic market in
> Columbus isn't big enough for them to buy a second station
> to run Telemundo on it.)
>
> Remember, when half the board was predicting that Radio One
> would do its new urban talk format on WJMO/1490, I was
> correct in predicting WERE/1300. ;)
>
> -OA
>


OA,

Sorry, but I just don't see it.

Over the past few years, 55 has really put forth an effort to really be a player in the market.

And as I have stated previously, 55 is picking off a good chunk of 43's syndicated fare (Fraiser, Friends, etc.) this Spring.

Just look at the weekend schedules and tell me which looks like a station programming for 2006, not 1976.

Plus, I think 55 would go all out to promote the new CW network.

Raycom would not. Because when it gets right down to it, 19 is their crown jewel, they advertise CBS programming and promotions all the time on 43, while UPN barely gets promoted on it's own station.

In other words WUAB is just a promotional tool for WOIO.

IF you were the CW would you rather be on a station that would devote every single resource to promotiing your new network, or be put on a station that treats you like an afterthought?

I stand by my prediction of "CW 55" and 43 going back to it's roots as an indie.<P ID="edit"><FONT class="small">Edited by vjm on 01/24/06 10:28 PM.</FONT></P>
 
Re: Going Against The Grain Here

> And as I have stated previously, 55 is picking off a good
> chunk of 43's syndicated fare (Fraiser, Friends, etc.) this
> Spring.
>
> Just look at the weekend schedules and tell me which looks
> like a station programming for 2006, not 1976.

Well, that could very well also easily play into making the WB-less 55 a strong independent station. They'd be losing 2 hours a night of network programming, if I turn out to be correct...so goodness knows they need better syndicated fare. They could slide "Frasier" and "Friends" into prime-time repeats and give 43/CW a run for its money.

> Plus, I think 55 would go all out to promote the new CW
> network.

I don't doubt that. For a station owned by a nutty Reverend who slams old ladies to the floor (HEEEEEEEEEEL!), WBNX has been a professional operation which certainly knows how to promote. They do very, very heavy outside marketing, particularly for a station their size.

> Raycom would not. Because when it gets right down to it, 19
> is their crown jewel, they advertise CBS programming and
> promotions all the time on 43, while UPN barely gets
> promoted on it's own station.

I don't think this means much in the end, frankly. And note that they HAVE been promoting "UPN 43" much more recently. Not to mention the fact that 19's new news director calls upgrading the 10 PM newscast a priority.

> In other words WUAB is just a promotional tool for WOIO.

Again, I don't think that means much in the end. And they DO cross promote onto 43 (Cavaliers games come to mind, along with their promotion of the 10 PM "19 Action News".).

> IF you were the CW would you rather be on a station that
> would devote every single resource to promotiing your new
> network, or be put on a station that treats you like an
> afterthought?

I'd like to be on a strong, full-market station. Both apply here. And what "little" on-air cross promotion WOIO supposedly does for UPN 43, it's 100% more than WBNX could do on another station, since they don't own another station.

> I stand by my prediction of "CW 55" and 43 going back to
> it's roots as an indie.

And I stand by mine, too. :) We'll see how this plays out.

Frankly, I think the group ownership trumps everything. CBS, which seems to be driving this "CW" bus more than Time Warner is, has an existing relationship with Raycom's CBS and UPN affiliates. It has no such relationship with WBNX.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Going Against The Grain Here

If it got into a bidding war, I think 55 would want it more than 43.

On 55, "CW" would be the calling card for the station. Trust me, you would KNOW where to find CW

On 43, It would just kind of blend in to the wallpaper.

It would be a bigger hit for 55 to lose the affiliation, than 43.

Thus 55 would leave no stone unturned to make sure they are still a player.
 
Re: Going Against The Grain Here

> On 55, "CW" would be the calling card for the station.
> Trust me, you would KNOW where to find CW
>
> On 43, It would just kind of blend in to the wallpaper.

Look, I don't disagree in general that 43's been kind of "19 light" for Raycom in this market. It's not quite as bad as when they first took over, but there certainly is that history.

I also don't disagree in general that WBNX is pretty well-run for a single station owned by, well, you know who.

But I believe we start/end here on what Raycom does with CW as a group. I'll have to sort through the Raycom UPN/WB affiliates and see how likely they are to transition to CW, given the other affiliations in their markets. If the markets are like Cleveland, I think Raycom as a group ups with CW on all 7 stations. If not, who knows...maybe WBNX has a shot.

But they ONLY have a shot if Raycom doesn't sign up their entire UPN/WB base with CW.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Going Against The Grain Here

> > On 55, "CW" would be the calling card for the station.
> > Trust me, you would KNOW where to find CW
> >
> > On 43, It would just kind of blend in to the wallpaper.
>
> Look, I don't disagree in general that 43's been kind of "19
> light" for Raycom in this market. It's not quite as bad as
> when they first took over, but there certainly is that
> history.
>
> I also don't disagree in general that WBNX is pretty
> well-run for a single station owned by, well, you know who.
>
> But I believe we start/end here on what Raycom does with CW
> as a group. I'll have to sort through the Raycom UPN/WB
> affiliates and see how likely they are to transition to CW,
> given the other affiliations in their markets. If the
> markets are like Cleveland, I think Raycom as a group ups
> with CW on all 7 stations. If not, who knows...maybe WBNX
> has a shot.
>
> But they ONLY have a shot if Raycom doesn't sign up their
> entire UPN/WB base with CW.
>
> -OA
>
I didn't mean for this to turn into an arguement, OA.

I learned at a young age, that if you are going to make a claim, back it up.
That's all I was doing.

You certainly are closer to the business than I am, and no doubt know your stuff.

It's just 55 (the owner notwithstanding) just looks like they are putting more effort into making something of their station.

I go back to the weekend line up:
CSI, 24, and ER--or--Best of Carson, I Love Lucy, and All in the Family?

Plus, once June rolls around:
Friends, Fraiser, Everybody Loves Raymond--or--Bernie Mac, Simpsons, King of Queens.

WBNX is going all out to be a big dog.

WUAB (on the surface) looks like they could care less.

If the Raycom thing trumps all, I will humbly eat my words.

All I am saying is, it isn't a lock...far from it.


<P ID="edit"><FONT class="small">Edited by vjm on 01/24/06 11:42 PM.</FONT></P>
 
> For some reason, I thought WB kicked in some $ to improve
> WBNX's signal in the Cleveland area...probably just a rumor.

Well, WBNX moved from the WTAM tower in Independence to a tall tower in Parma next to sticks for WKYC, WMJI/WDOK, and WQHS. (An aside: Bill Klaus' WAX-LP/35 is located somewhere on the WBNX tower ;)

That was sometime in 1997, when WBNX was more of an 'old-school' independent. Their real calling card was picking up Fox's three-hour kids lineup in 1994 after WOIO/19 couldn't keep it with CBS' soaps and WJW/8 was too structured to take it. And even THEN, WBNX took advantage of that modest lineup.

It wouldn't be insane for the WB to probably throw money, but WBNX has had a pretty good coverage area. Also, according to their website, WBNX wants to go digital, but are at the mercy of the CRTC.

> Raycom is really cheap-so I can totally see them skipping
> out and showing Rockford Files and Baretta re-runs leading
> into ActionNews at 10.

Don't forget "Carson's Comedy Classics" ;)

> Does this mean that all the new CW shows will have "naughty"
> words deleted? (I know, it's only the non-network shows they
> edit).

Well, if it was called "The W.C." instead... (Water Closet?) :D

- Nathan Obral
 
I'm with OA...

Sorry folks, but I'm with OA all the way on this one. The suits in NYC and LA have no idea who Ernest Angley is and probably do not care that 55 is the better station of the two. Does WBNX have better marketing? Of course it does, but in the end, this is all about business and money. The fact is Raycom has network clout. They own UPN stations in other markets. They own CBS stations. The connections are there. This new network will have more CBS ties than WB ties. That alone gives the edge to WUAB.

There's no doubt in my mind Raycom will want WUAB included in any deal they sign with "The CW" It will include all their stations. They won't pick and choose and I'm guessing the network suits will gladly go along to get the network on the air in as many markets as possible as quickly as they can. Raycom will demand all their UPN stations in any carriage agreement and I'm sure "The CW" will sign it no matter how awful WUAB might be. That will be a non factor.

WBNX can become a strong indie station and move on from there. I am sure they can stay competitive if they want to make the effort.
 
Re: I'm with OA...

> WBNX can become a strong indie station and move on from
> there. I am sure they can stay competitive if they want to
> make the effort.

I understand a lot of vjm's points, but in the end, it doesn't really matter how the viewers perceive WUAB's relationship with the network. Just because Raycom doesn't promote UPN shows on 19 or doesn't come on and say "we love UPN! STAY!!!", doesn't really mean a lot. (BTW, I seem to recall that "19 Action News" pushed UPN's "America's Top Model" in entertainment news, just as much as they've pushed CBS' "Survivor" or "Amazing Race", on both stations.)

No, you're right, it's all about the money and the groups. The only way I see this falling apart for Raycom is if their other markets get UPN/WB/CW affiliations poached by existing group owners in other cities - say, if they're in a market with a Tribune or CBS UPN/WB O&O, which I don't think they are.

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Going Against The Grain Here

> I learned at a young age, that if you are going to make a
> claim, back it up.
> That's all I was doing.

Oh, I understand. You make very cogent points on your side of the discussion. It's not like you're without some very valid points here.

> WBNX is going all out to be a big dog.
>
> WUAB (on the surface) looks like they could care less.

And I still don't believe it matters at the end of the broadcast day.

Heck, with WBNX forced to become an even hungrier competitor, maybe that sparks a CW-affiliated WUAB to make some syndication scores of their own. I do agree that they tend to pay more attention to WOIO...I just don't think their perceived "neglect" of 43 means anything in the world of TV group ownership.

And it's not like 43's without programming...it is the over-air TV home of LeBron James and company, after all. And Raycom never, ever lets you forget that...I half expect a "UPN 43" logo to replace a basketball in "19 Action News" coverage of game highlights.

> If the Raycom thing trumps all, I will humbly eat my words.
>
> All I am saying is, it isn't a lock...far from it.

If Raycom ups all 7 UPN/WB stations, it is a lock. But if not, I do agree that WBNX will make a play for the new network. I just don't think the other conditions make it likely for them to do so.

BTW, we should have a friendly bet on this. If "CW" lands on WUAB/43, how about you buy me a couple of cheeseburgers from a local Swensons location? ;) How 'bout you?

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: Going Against The Grain Here

> If it got into a bidding war, I think 55 would want it more
> than 43.

I'm not much an expert on the TV scene, but common sense says to me that an operator with the possibility for half a dozen new CW affiliates is a lot better than one with no other influence who might put up an extra billboard or two. Not a perfect analogy, but if I was looking to pitch a syndicated show to a Cleveland radio station, I'd rather work with WHK is hopes of getting on a lot of lesser-rated Salem stations rather than WNWV.
 
Re: Going Against The Grain Here

> "The CW" (man, what a bad name!)

Could be worse...

It could be "The WC".
 
> Well, if it was called "The W.C." instead... (Water Closet?)
> :D

You call it that, and Jack Parr will start spinning in his grave.<P ID="signature">______________
The only thing I gotta do is stay terrestrial and die!</P><P ID="edit"><FONT class="small">Edited by Radiofreewill on 01/25/06 03:25 AM.</FONT></P>
 
What $$$ Gots To Do With It

> It's just 55 (the owner notwithstanding) just looks like
> they are putting more effort into making something of their
> station.

The reason you see so much promotion of the WB is because they need to fill the avails with something. So, they run promos. I am not sure what kind of sales staff they have, but they don't seem to be selling the station as well as they should be.

Next time you're watching any program on the WB, pay attention to the amount of promos you see. And I am not talking about ones that are fed within the network feed (Daytime WB, Prime-time). I'm talking about during the syndicated fare for example. Keep in mind, there are national barter spots that must run that help pay for the show, but there are local avails during those programs. How many LOCAL clients do you see during those programs? When I've watched: not many.

For example, when I've watched "Everybody Loves Raymond", WBNX will fill a :60 avail with PROMOS!! It's 7pm and they shouldn't have a problem filling these avails at this time AND during this program with PAID spots. This happens quite a bit.

What it'll come down to will be money. If the sales staff at WBNX can't sell the station, then the $$ isn't necessarily flowing in. So, that might restrict them when it comes to negotiating. Raycom (should) know this and if they offer enough money, the group in Cuyahoga Falls might have to just say "it's yours."

> I go back to the weekend line up:
> CSI, 24, and ER--or--Best of Carson, I Love Lucy, and All in
> the Family?

Big difference there is also $$$. The "classic fare" costs WUAB basically nothing, plus all of the avails in that show are local, so they can sell every single avail. During CSI, ER and the such, there are quite a bit of barters in each of them, so during each hour, they might have just a couple of minutes MAX to sell. If anything, WBNX can use their syndicated programming to their advantage & air that during prime-time, in place of where WB programming used to be.

Believe me, re-runs of "24" and "CSI" will beat out most of what's on either WB and UPN.

> Plus, once June rolls around:
> Friends, Fraiser, Everybody Loves Raymond--or--Bernie Mac,
> Simpsons, King of Queens.

I am not sure what you mean by this (I am guessing your putting WBNX v. WUAB) or even by referencing the month of June, but the folks at Reserve Square have the syndication contract for "Friends" & "Frasier". WUAB wouldn't let go of the contract for "The Simpsons". That show continues to do very well in the ratings, usually beating the program airing in the studio in the other room on a regular basis (yep, I am referring to "19 Action News" LOL). "The Simpsons" also continues to do well nationally in syndication.

Depending on what this new network has planned for programming in other dayparts besides prime-time (i.e. daytime, late-night), some of the syndicated contracts might be up for grabs. But, usually you'll see adds and other changes in September.

> WBNX is going all out to be a big dog.
>
> WUAB (on the surface) looks like they could care less.
>
> If the Raycom thing trumps all, I will humbly eat my words.
>
> All I am saying is, it isn't a lock...far from it.

It'll come down to $$$ and connections and Raycom has it. Unless Raycom shows no interest in this network for WUAB, but I wouldn't put money on that.
 
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