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OTA Radio - OTA TV trends

About a decade ago, (USA) OTA TV viewing (antenna) dropped to a high single digit % of TV viewers, now, due to the high cost of "cable", "cord cutting" is popular and TV viewing w/antenna is at about ~32% (at least 1 TV in the household).

Is there any parallel with OTA radio (not streamed versions of the radio stations), due to the data cost, listening to the actual OTA radio signal could make a comeback?


Kirk Bayne
 
Most likely no. Most everyone with an office gig has access to high-speed internet at work, most everyone already has internet service at home for reasons other than streaming and things like data are getting cheaper for at least some, not the other way around. Governments are spending $$ to get internet access into even more rural areas and to ensure low income earners also have access. My last 2 vehicles could act as WiFi "hot spots", providing connectivity for up to 4 mobile devices located in and around the car. For young people below a certain age, OTA radio broadcasting may not be immediately familiar to them. Streaming, podcasting and listening via the internet and apps is the way forward. That's to say nothing about the expenses involved with OTA broadcasting that aren't burdens to those who only stream - Tower and transmitter maintenance, hefty power bills, taxes and fees associated with the land the towers sit on, staffing and engineering, etc. OTA signals and "traditional" terrestrial broadcasting saw their popularity peak a while ago and those days won't return. Time and technology have moved on.

About 2 weeks ago, iHeart announced that digital now makes up 25% of their revenues. Podcasting revenue jumped 79% vs. just a year ago. As more and more people move to streaming and listening via apps and the internet, and companies figure out more and creative ways to monetize it, those numbers will only continue to grow.
 
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