Demographics. That might be why CHEZ is moving more into the 80's and 90's. My dad is the typical classic rock guy. He loves The Stones, Zeppelin, Steely Dan and all the prog rock of the late 60's through the 70's and even into the early 80's. He's 65. Not what agencies and advertisers want to target. That's a mistake though. The boomers who are retiring have disposable income. I'm pushing 40 now and the rock I grew up with is now classic rock, the hit music I grew up with is now considered oldies. Eventually Classic rock and oldies stations have to start putting newer music on the playlists. The 90's were 20 years ago..and I had to remind LIVE 88.5 of that on their facebook page a couple of years ago..as they played more 90's rock than new rock. The kids in their teens and early 20's are the kids of my peers, and they don't want to hear "dad rock" mixed in with their music...we sure didn't either when we were their age.
Unfortunately, I agree. I personally am eighteen, and I am well aware that there will eventually come a day when the pop hits of my generation are considered "classic hits". I love radio, but I will no longer be a consumer when that music takes over music. I used to always listen to an AM radio station which carted to 50's and 60's oldies, but in recent years they have dramatically adapted the format. You will still hear a few great 1960's songs, but the majority of the playlist is awash boring 1970's and 1980's music that I really do not care for (i.e, Elton John ballads, Micheal Jackson hits). It will be interesting to see what kind of music one can find on their radio in the future.