Does anyone know of any examples of ratings from out of market stations that showed up because people took their PPM's on a trip or commute a long distance?
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Out of Market stations on PPM
- Thread starter Andy Taylor
- Start date
Yes, KBZC 106.5 and KRXQ 98.5 from Sacramento have showed in the San Jose Market even though San Jose has both a 106.5 and a 98.5
I seem to remember WSB showing up on a New York PPM a while back. Turned out the guy assigned to the meter had gone on a trip to Atlanta.
w9wi said:
Or people who live in Lake County who commute or travel frequently towards the north.
DavidEduardo said:
It would be a pretty long commute, as there's a full Class B station on the adjacent channel in the Wisconsin county just north of Lake, and at that point WOLX is more than 70 miles away. They'd have to be commuting through Kenosha and Racine Counties into Waukesha or Milwaukee to have any shot at a listenable WOLX signal. As a grandfathered "superpower" station, WOLX has a monster signal, but it isn't *that* good.
That, and few people commute *from* Illinois *to* Wisconsin. (quite a few commute in the other direction)
"...travel frequently towards the north." is a lot more common though. Vacationing in the Wisconsin Dells (which are more or less right under the WOLX transmitter), taking kids to/from college in Madison, traveling through on their way to summer cabins in Northern Wisconsin, judging from the number of Illinois plates i've seen engaging in these trips on Wisconsin highways I can easily see there being enough such people to account for a measurable (though tiny) PPM listenership.
Prais said:
They still do.
Here is WGN as an example... shares are 12+ average for Apr-May-Jun
Milwaukee 0.5
Quad Cities 1.1
Peoria 1.3
Madison 0.2
Rockford 5.8
South Bend 0.8
Bloomington 2.4
Dubuque 0.5
Muskegon 0.5
Champaigne 0.6
Sheboygan 0.7
LaSalle 5.2
Wow! Look at that Rockford number. Isn't there some kind of local news/talk there - and WHY NOT??
And what are the LaSalle county stations NOT doing? Thats very rural. Dontcha think tThe LaSalle locals should be more "ag" oriented?
I LOVE WGN, but a "traditional" local station SHOULD kick their butt, no?
And what are the LaSalle county stations NOT doing? Thats very rural. Dontcha think tThe LaSalle locals should be more "ag" oriented?
I LOVE WGN, but a "traditional" local station SHOULD kick their butt, no?
Prais said:
When I read a few days ago that WMTE (AM) in Manistee, MI, had signed off the air permanently, it made me think how much radio has changed in markets of that size.
WMTE's 2 mv/m covered 15,000 people. There is a co-owned FM, which continues to operate.
When I visited that station about 48 years ago, the closest competition was Ludington to the south, Cadillac to the east and Traverse City to the NE. The station was prosperous, had local news and features, and was nicely equipped. Today, the two local commercial FMs bill about $120 k a year each, and both appear to be on satellite formats.
w9wi said:
You are right - in fact, WOLX doesn't really reach much of Racine or Kenosha counties because of the local presence of WIIL at 95.1. Nor does it offer a listenable signal into Lake County. Yes, I occasionally pick it up while dxing with my PL-310 or G8, but their signal is never, ever, strong enough to attract a casual listener. Sandwiched between WLS-FM and WIIL, believe me, people aren't listening to it in Lake or Kenosha Counties. Remember, as much of a monster as WOLX is, it is also located some 30 miles NW of Madison - very, very far from any Chicago suburbs.
Where they are hearing it is up in Wisconsin Dells, where WOLX has an amazing signal.
Now, ratings for Milwaukee stations such as WMIL, WKKV, WLWK or WMYX in the Chicago PPM are likely to come from the Waukegan/Gurnee area (northern Lake County), where all four come in okay. Actually, WKKV and WMYX come in rather well, the other two are okay. WRIT is a little weak; I get them fine at home but not as well in the car while driving around. Any other Wisconsin signals that make the Chicago PPMs probably did so during weekend outings.
AMs from Milwaukee, on the other hand, are a different story as WTMJ and WISN come in just fine through almost all of Lake County and are easily received even farther south. But, I don't see them in the Chicago PPMs either.
Lastly, while there are a few people who live in IL and work in WI, that number is microscopic when compared with those who live in WI and work in IL. Why? Because living in WI is a lot cheaper and you get far more house for less money with half the property tax just by moving north of the border. Far more Milwaukee market residents will be listening to Chicago stations while commuting to north suburban jobs than vice versa. Easily 250 to 1.
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