• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

OutJack Steakhouse?

N

Nu_Roo_2

This may not apply nationwide, but in my neck of the woods the Outback Steakhouse chain has long used an eclectic music mix that sounds almost just like a Jack's. Lots of "Oh Wows", generally very upbeat, 80's pop/rock-centered but with plenty of 90's as well as 70's Classic Hits. There are only very infrequent deviations (e.g., you might hear a vintage Elvis tune thrown in on some nights). And they play this great Jack-like music mix loud.

I don't know what service originates this mix (I doubt it's done in-house), but they've certainly been doing it longer than Jack has been in the U.S. Besides the food and service, which I find much better than most midscale chains, I've always enjoyed the music a lot more at the local Outbacks than at its competitors.

Hmmm...Jack-aroos do live on the Outback don't they? Maybe there's more than meets the ear here...

As I re-read this it sounds like spam for the Outback, but the point is that the debates about whether there are Jack predecessors should extend into retail-establishment music as well. <P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
> This may not apply nationwide, but in my neck of the woods
> the Outback Steakhouse chain has long used an eclectic music
> mix that sounds almost just like a Jack's. Lots of "Oh
> Wows", generally very upbeat, 80's pop/rock-centered but
> with plenty of 90's as well as 70's Classic Hits. There are
> only very infrequent deviations (e.g., you might hear a
> vintage Elvis tune thrown in on some nights). And they play
> this great Jack-like music mix loud.

I've had the idea for a long time for a company (be it Outback or Nike or Marlboro or whatever) to buy a major market non-comm, brand it as "Hooters 91.1" or "Reebok Rock 89-9", and use the station as a means of brand extension. In this era of companies paying megabucks for naming rights for stadiums, I think it would make sense...<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
 
You'd think they would've done this already. Excellent idea.

> > This may not apply nationwide, but in my neck of the woods
>
> > the Outback Steakhouse chain has long used an eclectic
> music
> > mix that sounds almost just like a Jack's. Lots of "Oh
> > Wows", generally very upbeat, 80's pop/rock-centered but
> > with plenty of 90's as well as 70's Classic Hits. There
> are
> > only very infrequent deviations (e.g., you might hear a
> > vintage Elvis tune thrown in on some nights). And they
> play
> > this great Jack-like music mix loud.
>
> I've had the idea for a long time for a company (be it
> Outback or Nike or Marlboro or whatever) to buy a major
> market non-comm, brand it as "Hooters 91.1" or "Reebok Rock
> 89-9", and use the station as a means of brand extension.
> In this era of companies paying megabucks for naming rights
> for stadiums, I think it would make sense...
>
 
Venues Owning Radio Stations

> You'd think they would've done this already. Excellent idea.

I believe Mohegan Sun Casino owns 104.7 FM "The Wolf" on the East End, though I don't know how much, if at all, promotions for Mohegan Sun is on that station.<P ID="signature">______________


New York City Radio and TV</P>
 
>
> I've had the idea for a long time for a company (be it
> Outback or Nike or Marlboro or whatever) to buy a major
> market non-comm, brand it as "Hooters 91.1" or "Reebok Rock
> 89-9", and use the station as a means of brand extension.
> In this era of companies paying megabucks for naming rights
> for stadiums, I think it would make sense...
>


Seems to me like that would be opening a legal can of worms. If you're using a station for "brand extension" it's kind of by definition not a non-comm.
 
Re: 104.7 WMOS

>
> I believe Mohegan Sun Casino owns 104.7 FM "The Wolf" on the
> East End, though I don't know how much, if at all,
> promotions for Mohegan Sun is on that station.
>
Much. Citadel owns/operates "The Wolf" 104.7 WMOS (which stands for MOhegan Sun) Montauk, NY. However, its studios are inside the Mohegan Sun casino in Uncasville, CT and targets Southeastern Connecticut market although its transmitter is on the eastern tip of Long Island.

The station name is drawn upon the Wolf mascot that is emphasized throughout Mohegan Sun's marketing. In addition the station features the tagline "powered by Mohegan Sun".

As an aside, the only other example of corporate branding on radio is the "McDonald's Morning Drive" on Z104 in Washington.

<P ID="signature">______________
</P>
 
> Seems to me like that would be opening a legal can of worms.
> If you're using a station for "brand extension" it's kind
> of by definition not a non-comm.

It's not a call to action though. Not "Eat At Red Lobster" or anything like that, but "Red Lobster 90.5". Dot com names might be tricky, but something like "Outback" or "Smirnoff" as a name I think would work. A national restaurant chain would work the best, in my estimation. But this is all hypothetical, since I neither own a restaurant chain nor do I own a major market non-comm.<P ID="signature">______________
Lou Pickney
Tampa, FL
RadioHotTalk.com & VarietyHits.com</P>
 
Re: 104.7 WMOS

Don't know if someone mentioned this, but that's not a new idea believe it or not. WLS stood for "World's Largest Store," and they were owned by Sears Roebuck. WGN also in Chicago, has always been owned by the Chicago Tribune, and it stands for "World Greatest Newspaper."

There are other examples out there, I'm sure...
-Garrett

> >
> > I believe Mohegan Sun Casino owns 104.7 FM "The Wolf" on
> the
> > East End, though I don't know how much, if at all,
> > promotions for Mohegan Sun is on that station.
> >
> Much. Citadel owns/operates "The Wolf" 104.7 WMOS (which
> stands for MOhegan Sun) Montauk, NY. However, its studios
> are inside the Mohegan Sun casino in Uncasville, CT and
> targets Southeastern Connecticut market although its
> transmitter is on the eastern tip of Long Island.
>
> The station name is drawn upon the Wolf mascot that is
> emphasized throughout Mohegan Sun's marketing. In addition
> the station features the tagline "powered by Mohegan Sun".
>
> As an aside, the only other example of corporate branding on
> radio is the "McDonald's Morning Drive" on Z104 in
> Washington.
>
 
I don't know what service originates this mix (I doubt it's done in-house), but they've certainly been doing it longer than Jack has been in the U.S. Besides the food and service, which I find much better than most midscale chains, I've always enjoyed the music a lot more at the local Outbacks than at its competitors


From the sounds of it they are using Muzak's version of Jack called 7890 Four Decades Of Music... It is all upbeat songs with lots of "oh wow" tunes thrown in... If you have Dishnetwork and have their Americas Top 180 package it is thrown in as apart of their music channels... The only drawback is that it is in mono, but it is still a good listen... CC
 
>> I don't know what service originates this mix (I doubt it's
>> done in-house), but they've certainly been doing it longer
>> than Jack has been in the U.S. Besides the food and service,
>> which I find much better than most midscale chains, I've
>> always enjoyed the music a lot more at the local Outbacks
>> than at its competitors


> From the sounds of it they are using Muzak's version of Jack
> called 7890 Four Decades Of Music... It is all upbeat songs
> with lots of "oh wow" tunes thrown in... If you have
> Dishnetwork and have their Americas Top 180 package it is
> thrown in as apart of their music channels... The only
> drawback is that it is in mono, but it is still a good
> listen... CC

I don't have Dishnetwork, but thanks for the interesting revelation.
<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
It might also be the channel called Hit Sweep from DMX Music.

An example of the current hour while writing this post:

19:32:37 MDT THAT LADY - ISLEY BROTHERS
19:29:04 MDT BE NEAR ME - ABC
19:26:00 MDT SINCE U BEEN GONE - KELLY CLARKSON
19:23:03 MDT WALKING DOWN YOUR STREET - BANGLES
19:20:13 MDT I SAW HER STANDING THERE - BEATLES
19:15:19 MDT YOUNG TURKS - ROD STEWART
19:12:15 MDT AFTER MIDNIGHT - ERIC CLAPTON
19:08:49 MDT RASPBERRY BERET - PRINCE
19:05:25 MDT RUBBERNECKIN' -(PAUL OAKENFOLD RE
19:01:32 MDT WALKING ON SUNSHINE - KATRINA & THE WAVES
18:58:16 MDT STACY'S MOM - FOUNTAINS OF WAYNE
18:54:21 MDT SHAKEDOWN - BOB SEGER
18:50:46 MDT HIGHER GROUND - STEVIE WONDER
18:47:00 MDT I MELT WITH YOU - MODERN ENGLISH
18:43:41 MDT TUFF ENUFF - FABULOUS THUNDERBIRDS
 
Re: 104.7 WMOS

> As an aside, the only other example of corporate branding on
> radio is the "McDonald's Morning Drive" on Z104 in
> Washington.

I'm sure there's others. For example, the PM drive countdown show on WEQX in Manchester VT has recently been branded the "Dunkin' Donuts Top 5 at 5".
 
> It might also be the channel called Hit Sweep from DMX
> Music.
>
> An example of the current hour while writing this post:
>
> 19:32:37 MDT THAT LADY - ISLEY BROTHERS
> 19:29:04 MDT BE NEAR ME - ABC
> 19:26:00 MDT SINCE U BEEN GONE - KELLY CLARKSON
> 19:23:03 MDT WALKING DOWN YOUR STREET - BANGLES
> 19:20:13 MDT I SAW HER STANDING THERE - BEATLES
> 19:15:19 MDT YOUNG TURKS - ROD STEWART
> 19:12:15 MDT AFTER MIDNIGHT - ERIC CLAPTON
> 19:08:49 MDT RASPBERRY BERET - PRINCE
> 19:05:25 MDT RUBBERNECKIN' -(PAUL OAKENFOLD RE
> 19:01:32 MDT WALKING ON SUNSHINE - KATRINA & THE WAVES
> 18:58:16 MDT STACY'S MOM - FOUNTAINS OF WAYNE
> 18:54:21 MDT SHAKEDOWN - BOB SEGER
> 18:50:46 MDT HIGHER GROUND - STEVIE WONDER
> 18:47:00 MDT I MELT WITH YOU - MODERN ENGLISH
> 18:43:41 MDT TUFF ENUFF - FABULOUS THUNDERBIRDS
>
This does sound kind of like the mix I hear at the local Outbacks, but I doubt it's what they're using because they don't seem to inclde anything as recent as the Clarkson or Fountains of Wayne.<P ID="signature">______________
Nu_Roo_2 formerly Nu__Roo formerly Nu_Roo</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom