Overused Cliches in Commercials

[allenv]

That's funny Bestradioshow funny because its so true.I still hear a station saying
commercial free....what does everyone think??? Is that a good idea to use that
term??? Some say yes....some say no ...what do you think...

Allen

 

[wd45]

Several years ago, I worked for a station in Martinsville, Indiana, and at the time, the sales staff all wrote their own copy. One salesperson used virtually the same script for all of her commercials and they would always, without fail include the line..."for all of your (insert product/service/etc) needs, see (business name). I still cringe when I hear that line in a commercial.

 

[w00t]

This one may have already been mentioned, but I can't stand it...

"15 minutes from ANYWHERE!"

 

[Les Stock]

Several years ago, I worked for a station in Martinsville, Indiana, and at the time, the sales staff all wrote their own copy. One salesperson used virtually the same script for all of her commercials and they would always, without fail include the line..."for all of your (insert product/service/etc) needs, see (business name). I still cringe when I hear that line in a commercial.

Only once in over twenty years have I written "For all your (whatever) needs" into commercial copy on purpose. It was for a "gentlemen's club ('for all your exotic dancing needs')," and the account exec made me re-write it.

 

[JimA]

We're LIVE ON LOCATION AT (STORE) COME ON DOWN NOW CAUSE WE'RE LIVE RIGHT NOW AT (STORE)

A Wilson theater use to make us read their awful copy with Edge of Seat Excitement in the copy that I swear if really read for a 30 sec spot would have lasted 120

Home of low low prices

 

[Les Stock]

I almost forgot about this one:
"DO NOT PRE-JUDGE YOUR CREDIT!" is being rendered ineffective by its over-use (and transparent to begin with, to most people with at least a double-digit IQ).

 

[allenv]

For all of your exotic dancing needs....that's funny......How about the AE that wants a 4 voice spot with all the bells and whistles.3 minutes worth of copy in
60 seconds.Whatever happened to selling a good old direct, to the point 30 second spot???? It mentions all the important info that doesn't lose the listener in 30 seconds worth of blah blah that they don't need..

Allen

 

[mjcarter1981]

Hey Allen, don't you realize some guys have exotic dancing needs?????? ;D

 

[JimA]

in early 70s, WGTM use to run spots for the Wilson Theatre - all X. We used Jungle Fever by Chakachs for the music with all the moaning

http://www.youtube.com/watch?v=5ubpEtlfHbE

And legend has that WGTM even sold and did a "live" remote for 3 hrs at the newest adult book store on the main street in 1971

Money talks

Another one: Nobody walks away from (car dealer)
Or still around: We're Dealing

 

[Ssummers]

Hey Allen, don't you realize some guys have exotic dancing needs?????? ;D

C'mon, Allen, fess up...you have 'em, too...exotic dancing needs, that is...lol. Don't know about the rest of you, but nothing clears my head and gets me ready for the day quite like a lap dance. I need a place for all my exotic dancing needs, ya know?

 

[mjcarter1981]

"FOR ALL OF YOUR EXOTIC DANCING NEEDS, STOP ON BY BRITNEY'S POLE BARN...JUST 15 MINUTES FROM ANYWHERE. DO YOU NEED A GOOD LAP DANCE TO GET YOUR DAY STARTED OFF RIGHT? IF SO, COME ON DOWN TO BRITNEY'S POLE BARN. YOU COULD PAY MORE ELSEWHERE, BUT WHY. THE LAP DANCERS AT BRITNEY'S WILL TREAT YOU LIKE FAMILY. SO IF YOU'RE WITHIN THE SOUND OF MY VOICE, YOU OWE IT TO YOURSELF TO STOP IN BRITNEY'S POLE BARN, OFTEN IMITATED, NEVER DUPLICATED. BRITNEY'S POLE BARN, SEE YOU THERE!"

 

[w00t]

The sad thing is I can hear that in my head as an actual spot!

 

[Ssummers]

Hey mj, you forgot the phone number:

"...269-oh-oh-oh-OOOHHHHHHHHHHHH!"

 

[mjcarter1981]

Hey mj, you forgot the phone number:

"...269-oh-oh-oh-OOOHHHHHHHHHHHH!"

oops, my bad...they can just look it up in the yellow pages!

 

[quadraphonic]

YOU KNOW, RADIO FRIEND, WHEN I'M OUT OF EXOTIC DANCING SUPPLIES OR LAP DANCES, I ALWAYS STOP BY BRITNEY'S!
[How often does that happen?]
BRITNEY HAS SLASHED THE PRICE OF ALL YOUR EXOTIC DANCING NEEDS DOWN TO THE BONE!
[sfx of bone saw] [Eww.]
THIS IS NOT YOUR GRANDFATHER'S EXOTIC DANCING SUPPLIER!
[And not his father's either. The older demo goes to Shelbyville Adult Emporium, or the internet.]
SO COME ON DOWN TO BRITNEY'S AND CHECK OUT THE LATEST AND GREATEST IN ALL THE EXOTIC DANCING LINES!
[Is there that much change in the industry year to year?]
THEY'VE GOT THE EUROPEAN FLARE CUTS AND ANGEL PANTS! ASK FOR THEM BY NAME!
[And it's obvious the guy at the remote reading the copy doesn't know what a "flare cut" or "angel pants" is (I made them up), he likely calls it something else altogether when he asks for them by name.]
AND THEY'LL PAY FOR YOUR GAS!
[Getting to be a cliche.]

 

[mjcarter1981]

Hey quad, we have way too much free time!!!!

Good stuff!

 

[quadraphonic]

;D

 

[Ssummers]

Hey gang! I went to Britney's and I BE-LIEEEEEVE!!!! I just had a lap dance from Britney's and great googly-moogly do I feel great! I've stopped war, human rights violations world-wide, and the filming of the opposition's defense from their sidelines without their permission. I've solved homelessness, balanced the budget, found a bonafide way to turn water into wine and found Elvis(he's alive and he lives in Ocracoke, btw)...I even cleaned the heads to all the cart machines...and we haven't used cart machines since 2001. And you know what? It's not even 9 am...MAN! I LOVE ME SOME EXOTIC DANCING NEEDS!!!

 

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[allenv]

Y'all don't know this but I used to be an exotic dancer for some extra change.When
the woman would put a dollar in my g string I gotta tell you four quarters is cold...
and when she pulled out her Visa card I ran for my life.Then they started asking me to make change.It was not a pleasant experience...

Allen